Liu Qiangdong, a native of suyu district, Suqian City, Jiangsu Province, is the CEO of JD.COM Mall, a large online shopping platform.

Chinese name:? Liu Qiangdong?

nationality:? China?

nationality:? Han nationality?

birthplace:? Suyu district, Suqian City, Jiangsu Province?

occupation:? Business? CEO?

graduation institution:? China Renmin University?

main achievements:? Establish "JD.COM Multimedia Network"?

Liu Qiangdong is a native of suyu district, Suqian City, Jiangsu Province. Graduated from the Sociology Department of China Renmin University in 1996. During his college years, while finishing his studies, he devoted all his spare time to learning programming. Through independent development of several projects, Liu Qiangdong dug up the first bucket of gold in his life, laying a solid foundation for his future career.

introduction name: Liu Qiangdong? (suyu district, Suqian, Jiangsu)? Company: JD.COM Mall? Position: CEO Experience: Graduated from China Renmin University (Department of Sociology) in 1996. During his college years, he loved computers, and spent all his spare time studying programming and developing several projects independently. From 1996 to 1998, he worked in a famous foreign-funded enterprise, and served as computer manager, business manager and logistics supervisor. On June 18th, 1998, JD.COM Company was founded in Zhongguancun, acting as an agent to sell magneto-optical products, and served as the general manager. In early 24, he set foot in the field of e-commerce, founded "JD.COM Multimedia Network" (the predecessor of 36buy JD.COM Mall) and became the CEO.

introduction name: Liu Qiangdong? (suyu district, Suqian, Jiangsu)? Company: JD.COM Mall? Position: CEO Experience: Graduated from China Renmin University (Department of Sociology) in 1996. During his college years, he loved computers, and spent all his spare time studying programming and developing several projects independently. From 1996 to 1998, he worked in a famous foreign-funded enterprise, and served as computer manager, business manager and logistics supervisor. On June 18th, 1998, JD.COM Company was founded in Zhongguancun, acting as an agent to sell magneto-optical products, and served as the general manager. In early 24, he set foot in the field of e-commerce, founded "JD.COM Multimedia Network" (the predecessor of 36buy JD.COM Mall) and became the CEO.

Editor's working experience: During the two years after graduating from university, Liu Qiangdong worked in a famous foreign-funded enterprise, and successively held the positions of computer manager, business manager and logistics supervisor. After absorbing the advanced management experience of foreign companies, he gave up his excellent job and founded JD.COM Company in Zhongguancun, Beijing on June 18th, 1998. The company sold magneto-optical products as an agent and became the most influential magneto-optical product agent in China in just two years. In 23, faced with the impact of SARS on the traditional retail industry, Liu Qiangdong resolutely gave up the plan to expand chain stores nationwide, and in early 24, he brought JD.COM Company into the field of e-commerce and formally established "JD.COM Multimedia Network" (the predecessor of 36buy JD.COM Mall). Since then, JD.COM Company has entered a period of rapid development, with an average annual growth rate of over 3%. Excellent performance has attracted the attention of the capital market. In 27, JD.COM Mall received a capital injection of $1 million from today's capital for the first time. At the beginning of 29, JD.COM Mall received another joint capital injection of $21 million from Today Capital, Xiongniu Capital and the private company of Mr. Liang Botao, a famous Asian investment banker. This is the first financing for e-commerce enterprises in China since the outbreak of the financial crisis, and it also provides financial guarantee for the rapid development of JD.COM Mall. In January 21, JD.COM Mall announced the third round of financing of $15 million. This round of investment was led by Tiger Global Fund. Liu Qiangdong is a man full of firm beliefs on the road of starting a business, and down-to-earth is his life principle. Under the leadership of Liu Qiangdong, JD.COM Mall will surely develop into a large-scale online shopping platform with a scale of over 1 billion in the near future.

editing this paragraph of the company's development history. On June 18th, 1998, JD.COM Company was established in Zhongguancun, Beijing. The company sold magneto-optical products as an agent and became the most influential magneto-optical product agent in China in just two years. In 23, faced with the impact of SARS on the traditional retail industry, Liu Qiangdong resolutely gave up the plan to expand chain stores nationwide, and in early 24, he brought JD.COM Company into the field of e-commerce and formally established "JD.COM Multimedia Network" (the predecessor of 36buy JD.COM Mall). Since then, JD.COM Company has entered a period of rapid development, with an average annual growth rate of over 3%. Excellent performance has attracted the attention of the capital market. In 27, JD.COM Mall received a capital injection of $1 million from today's capital for the first time. At the beginning of 29, JD.COM Mall received another joint capital injection of $21 million from Today Capital, Xiongniu Capital and the private company of Mr. Liang Botao, a famous Asian investment banker. This is the first financing for e-commerce enterprises in China since the outbreak of the financial crisis, and it also provides financial guarantee for the rapid development of JD.COM Mall. In January 21, JD.COM Mall announced the third round of financing of $15 million. This round of investment was led by Tiger Global Fund. ? After the transformation from the traditional IT chain channel to the 3C network retailer, it has been ranked as "B" in e-commerce. TO? C "the position of the market sales leader, and become the first online retailer of home appliances to the countryside.

Editing this entrepreneurial story

Holding 2 yuan to start a business by bike in difficult times, in the 199s, college students generally had three choices after graduation, one was to be an official in the government, the other was to go abroad, and the third was to go to a foreign company. In 1998, after graduating from Renmin University, Liu Qiangdong worked in a foreign company for two years, earning more than 4, yuan a month. On June 18th, unwilling to work, he finally broke three piggy pots, took 2, yuan, rode a bicycle on February 28th, and ran to Zhongguancun to start a business. ? When Liu Dongqiang paid the rent, printed the leaflet, bought a computer and a burner, and all the preparations were finished, only 4 yuan was left. "Almost two or three months ago, I was alone in the company and stood downstairs with a leaflet every day." Today, Liu Qiangdong still has a lot of feelings when talking about the experience of starting a business at that time: "In 1998, as a college student, it was a very shameful thing to set up a counter in Zhongguancun, especially the school where I graduated still had a certain popularity." Liu Qiangdong, who had concealed his parents' three-year business start-up and was looked down upon by his girlfriend, kept his business start-up secret from his parents for three years. During these years, Liu Qiangdong only told his parents that he worked in a foreign company. Until 21, Liu Dongqiang's mother felt something was wrong and suddenly called him one day, saying that she was already at Beijing West Railway Station and asked her to come and pick her up. Liu Dongqiang's pioneering work suddenly came to light. Seeing Liu Qiangdong start his own business, his mother blamed herself for not educating him well. In her opinion, a graduate of the National People's Congress went to Zhongguancun to set up a counter, which was downhill and doing something wrong. Mother's attitude made Liu Qiangdong very painful. However, this kind of pain came not only from her mother's incomprehension, but also from her girlfriend. "I also had a girlfriend when I started my business. She also looked down on me very much. At that time, she was a graduate student. Sometimes she would come to me after class and look at me and say, Are you going to live like this all your life?" ? What's even more embarrassing is the parents of their girlfriends. They think it's a shame for Liu Qiangdong to start a business, and they resolutely oppose their daughter's association with Liu Qiangdong, saying that they can't let their daughter live with such a hopeless person. In his view, as a foreigner to start a business in Beijing, there is no money, no technology, and no one to rely on. However, what is bitter and tired, including standing on the side of the road and sending leaflets, is nothing. The most painful thing is that people around you don't understand.

In the period of development, it obtained financing and developed rapidly. In 1998, JD.COM Mall? Start a business? At the beginning, IT was posITioned as a traditional channel provider. By 21, it was planned to copy the business model of Gome and Suning to operate IT chain stores. By 23, there were more than ten IT chain stores in JD.COM Mall, but they were forced to close down due to the arrival of SARS. After a year, the company began to try to operate products by combining online and offline. In 25, the company finally made up its mind to close its retail stores and transform into a professional e-commerce company. JD.COM Mall's two rounds of financing are just two turning points in the company's development. The first round of financing is 1 million US dollars, which is mainly used for the establishment of Guangzhou branch, warehouse, brand building and product category expansion. The product category has increased from 3, to 18,, and this stage is mainly to enhance our sales, order volume and popularity. The second round of financing of $21 million is mainly used to upgrade the logistics platform, service technology and expand the network. This stage is the development stage of expanding the company's scale. JD.COM Mall will always keep the lowest operating cost, so it will not involve the opening of retail stores. In addition, in view of the underdeveloped domestic logistics system and the fact that the service quality and efficiency are far from meeting the needs of customers, JD.COM Mall will increase its investment in logistics. Before the end of March 29, the distribution centers of JD.COM Mall in Tianjin and Shenzhen will be put into use, before the end of April, the distribution centers in Hangzhou and Suzhou will be put into use, and before the end of 29, the distribution centers in Nanjing, Wuxi, Ningbo and other cities will also be put into operation one after another. However, the newly added cities are not conducive to the construction of warehouses at present. We radiate the warehouses in Beijing, Shanghai and Guangzhou, and are mainly responsible for the distribution business in local cities.

The profit created by editing this paragraph is during the normal sales of products. The sales price of household appliances in JD.COM Mall is 1% lower than that of traditional channels, and the price of digital products is 15% lower than that of traditional channels. The low price of home appliances is mainly caused by the low cost of online sales, which accounts for only 5% of the total product sales, but the cost of traditional channel providers reaches 11%-12%. In addition, JD.COM Mall doesn't require much profit, which is why the price of JD.COM Mall will be lower than that of traditional home appliance chain. The low price of digital products is mainly attributed to the flattening of channels. JD.COM Mall saves layers of agents for IT products, and suppliers can get the lowest price by direct supply. At present, the cooperation mode between JD.COM Mall and suppliers is mainly buyout sales, and the profit comes from the price difference and rebate of products. Because there are no additional fees such as entrance fees and promotion fees in traditional channels, online channels can fully guarantee the profits of suppliers. For the same commodity, the profit earned by suppliers is more than five times that of traditional channel providers, which is why suppliers choose e-commerce companies for cooperation. Although the sales scale of e-commerce is smaller than that of traditional channels, this solid foundation of cooperation with suppliers will definitely promote the future development scale of JD.COM Mall. JD.COM Mall will only pay attention to products, prices and services in the future. Only by doing these three aspects to the extreme can the company's growth be guaranteed. ? The profit of JD.COM Mall mainly depends on expanding the sales scale to obtain higher sales rebates, thus ensuring the company's profits. With the establishment of our position in 3C market and the increase of annual sales of more than three times, we will further expand the product categories according to the needs of consumers.

Edit this paragraph extension-the market value of e-commerce. The market value of e-commerce is reflected in two aspects: First, the operating cost is low, because it saves the investment of traditional channel providers in online stores, the operating cost of e-commerce is lower, and it can completely transfer profits to suppliers and consumers. Second, the efficiency of e-commerce in logistics, information flow and capital flow is higher than that in traditional channels. For example, a traditional channel provider has 5 stores in China, and its products have to be delivered and distributed to these 5 stores. Due to the uneven sales of stores, products need to be constantly mobilized in various stores, which undoubtedly causes a huge waste of resources and will also lead to a slow turnover of goods.

Editing this paragraph of honorary awards On November 5th, 21, the award ceremony of the "Innovation Decade" selection activity and the 21 Manager's World Annual Meeting were held in Beijing, and Liu Qiangdong was named "New Economic Person in the Next Decade".