Nowadays, young people buy the fund of Li Li and Xiao Hong Shu. Compared with the older generation of investors who browse industry and company news, analyze market trends and exchange experiences with insiders, today's young people are more willing to look for "mentors" on social media. So, is it really reliable to buy funds with little red books?

Is it reliable to buy funds with little red books?

"Buy from XXX", "XXX takes me to make money together", "Grow up with XXX" and "XXX, I am your forever fan". Behind every video barrage, there is a heart that loves to make money, even if it is a follow-up investment of tens of thousands of yuan.

The entry threshold is low, and novices and student parties can also be "financial planners". Search for "fund" financial management videos, and some videos can play hundreds of thousands or even millions. Most of these video producers are one-on-one, with hundreds of thousands of fans, and some people will make a real fund quotation in the video to attract people to watch. In the little red book, various fund financing videos such as "65438+ 1 100 million earned 2 million from the fund in ten years", "Earn 8W a day, share the tips of making money from three funds" and "Earn 5000 a day, and teach you to buy the first fund by hand" are also emerging one after another. Through this fund boom, a group of financial bloggers have risen rapidly.

In fact, these acts may have been suspected of illegal securities investment consulting.

Previously, the Beijing Securities Regulatory Bureau has made it clear that illegal securities investment consultation refers to the activities that relevant institutions or individuals engage in direct or indirect securities investment analysis, prediction or suggestions for investors or customers without the approval of the China Securities Regulatory Commission.

According to the introduction of Beijing Securities Regulatory Bureau, illegal securities investment consulting recruits members through Internet tools such as WeChat, blog and QQ, and recommends stocks to defraud money; Engaging in illegal securities investment consulting in the name of selling stock trading software; Engaged in illegal securities investment consulting and other modus operandi in the name of promoting stock trading courses.

The regulatory authorities also reminded that no matter what training courses and trading skills are sold, as long as they recommend stocks or provide stock investment advice to investors and directly or indirectly obtain economic benefits, they are engaged in securities investment consulting business and need to obtain securities investment consulting business qualifications recognized by the CSRC. Investors accepting securities and futures investment consulting services must go through legal institutions with securities business qualifications approved by the China Securities Regulatory Commission.

Multi-platform response: strengthen content review

Recently, a Billie Billie UP owner who has more than 600,000 fans and has shared the fund's firm offer said that after receiving the request of relevant people, he can no longer post any videos related to stocks and funds in Billie Billie unless he has a CFA certificate.

Subsequently, it posted an explanation video on the official WeChat account, saying that "the platform is for longer-term development, and at the same time, in order to protect everyone's interests, if you want to share this content in the future, you need to obtain some relevant qualification certificates, not necessarily CFA certificates." Some users have also reported that the platform has strengthened the review of financial content. In this regard, the reporter consulted, and its relevant staff said, "On the issue of content risk, the platform will be further standardized and closed, but it will not require certificates."

"The platform will be strictly reviewed, and it is strictly forbidden to recommend stocks, recommended bases, private placements and other laws and regulations." Xiaohongshu responded.