1, different concepts.

Asset management plan is a collection of clients' assets, which is managed by professional investors (brokers/fund subsidiaries). It is an innovative financial service product developed by a securities company/fund subsidiary for high-end customers, and it is an asset invested in equity or fixed-income investment products agreed in the product.

Trust is an act that the principal entrusts his property rights to the trustee based on his trust in the trustee, and the trustee manages and disposes in his own name according to the wishes of the principal, for the benefit of the beneficiary or for a specific purpose.

2. The management content and scope of application are different.

Asset management products are just an investment and financing tool. In addition to being an investment and financing tool, trust also has practical value in many fields, such as the preservation and inheritance of family wealth, family members' pension and education, consumption and entertainment, social charity and donation. Asset management products are the management of funds. Trust products can manage some things besides fund management, especially family trusts. Transaction management is more important than fund management.

3. Different advantages

Asset management companies are controlled by financial institutions such as Public Offering of Fund, securities companies or futures companies. The strength of shareholders is not weak, but the registered capital is mostly tens of millions of yuan, which is still weak compared with trusts.

However, the investment scope of asset management is better than that of trust, and the scope is limited, such as stock index futures and margin financing and securities lending. At present, only a few trust companies can carry out stock index futures business, margin financing and securities lending are not yet open to trusts, and there are no or relatively few restrictions on the asset management of brokers. In addition, trust products have more leverage restrictions than asset management.