In addition to completing his job well, Liu Zan also actively participated in various social welfare activities, which reflected a journalist's high sense of social responsibility and mission. As a member of Changchun Youth Federation and an ambassador of young volunteers, he often participates in public welfare activities such as afforestation, helping the poor, donating money to study, caring for the disabled, and donating blood without compensation.

In particular, in 27, Liu Jue was hired as the image ambassador of Changchun City, and Gao Xuezhang, vice mayor of Changchun City and director of Changchun Public Security Bureau, personally presented him with a letter of appointment and wore a ribbon. According to the introduction of Changchun Courageous Foundation, the image ambassador named after courageous is the first in Changchun in China, and this move has also been appreciated by the National China Courageous Foundation. In the brochure, he put forward the slogan: Being brave is not only a spirit, but also a strength! Get praise from many parties. Since he became the image ambassador, he has actively participated in the donation activities of enterprises for the foundation of doing good deeds, and participated in activities such as condolences to the wounded and sick, doing his part for the people who did good deeds and their families, and promoting social justice and righteousness. He participated in the book donation activities organized by the charity for many times. In addition to donating books himself, he also contacted and coordinated Jilin Book Group to donate more than a thousand books to the charity. Hosting many performances such as expressing condolences to children in welfare homes, going to the countryside to express condolences to farmers, expressing condolences to cleaning staff and expressing condolences to the eldest son's younger brother and soldiers, fully embodies a journalist's high sense of social responsibility and good professionalism.