Its establishment is an important achievement of the collectivization and industrialization reform of domestic radio, film and television industry. Beijing Guang Bei Media Group Co., Ltd. relies on the resources owned by Beijing Radio, Film and Television Group to participate in the investment and management of radio, film and television, newspapers and magazines, books, audio and video, culture and education, sports and entertainment, Internet, real estate and other fields. At present, the company has many subsidiaries such as mobile TV, digital TV, newspaper publishing and film production.

Service brand is the core of digital TV market competitiveness, but it is ignored by China media industry. Brand building and maintenance is the carrier of digital TV's core competitiveness and the core value of digital TV enterprises. The goal of digital TV company is to build a digital TV operation system with Beijing characteristics under the overall framework of digital TV business of General Administration, combined with Beijing characteristics and based on the principle of highest efficiency and maximum benefit.