The success or failure of album design depends on the design orientation. That is to say, it is necessary to do a good job of customer communication in the early stage, including: the style orientation of album design; Analysis of corporate culture and product characteristics; Orientation of industry characteristics; Operation flow of picture album; Customers' opinions and so on may affect the style of album design. Therefore, half of the good album design comes from the early communication, which can reflect the customer's consumption needs and bring greater sales performance to customers.

1. Single page design. Single-page design pays more attention to the form of design, which shows a huge amount of content in limited space. Single-page design is common in the design of single-page products. Generally speaking, the front is the product advertisement and the back is the product introduction.

2. Folding design. Folding design is generally divided into two folds, three folds and four folds. Determine the number of pages according to the content. Some enterprises want to make the design of the hinge outstanding, and may have die-cutting and special technology in the form of expression to reflect the uniqueness of the hinge, thus increasing the impression of consumers.

3. cover design. Cover design pays more attention to the high refinement of corporate image, giving people an unforgettable feeling

4. Cover design of album. The cover design of the album is a comprehensive embodiment of the content, form, format, binding and printing of the album. A good album cover design should start from all directions.

5, product album design. The design of product album focuses on the characteristics of the product itself, analyzes the attributes to be expressed by the product, and uses appropriate forms of expression and creativity to reflect the characteristics of the product. In this way, consumers' understanding of products can be increased, and then the sales of products can be increased.

6, enterprise album design. The design of enterprise album should reflect the spirit of the enterprise from the aspects of its own nature, culture, concept and region.

7, corporate image album design. The design of corporate image album pays more attention to reflecting the corporate image, and uses appropriate creativity and expression to show the corporate image. Only in this way can the album leave a deep impression on consumers and deepen their understanding of the enterprise.

8. Design of publicity album. According to different purposes, this kind of album design will adopt corresponding forms to reflect the purpose of this publicity. Uses can be roughly divided into: exhibition promotion, terminal promotion, press conference promotion, etc.

Ruiyan Advertising is one of the well-known brand VI design and album design companies in China. With more than 1 years of album design experience, it has an excellent design and planning team in China. Committed to "continuously narrowing the distance between brands and consumers and enhancing the core value of corporate brands". There are many well-known enterprises such as Evergrande Group, Wanda Group, Watsons, Guangzhou Automobile Group, Guangzhou Pharmaceutical Group, Poly Real Estate, Nanyue Fund, Lingnan Group, Bank of China, Synbiotics, Mead Johnson, etc. It is a senior comprehensive service provider of "full value chain brand management" in China.