Recently, Zhao's new drama "The Biography of Chu Qiao" was broadcast on Hunan Satellite TV, which became an instant hit. As soon as I came up, I killed "White Deer Plain" and "Ode to Joy 2" and grabbed the top spot in the ratings.

In sharp contrast to the hot viewing scene, it is the ubiquitous foreshadowing in the play.

The protagonist plays tricks, the supporting role plays tricks, and the masses play tricks. Watching the drama for a long time gives people a feeling that if you can use tricks, why shoot it? Anyone who knows a little about this industry knows that most of the scenes of matting are done in the green screen studio, and the most important thing is to greatly reduce the cost of the venue and scenery.

Therefore, for a drama, if the general matting technology is widely used, the only reason is:

be short of money

You know, the production cost of Chu Qiao Biography: 200 ... 100 million! The average production cost of each episode is as high as 3.45 million. /kloc-The production cost of "The Legend of Mi Yue" in 0/5 years is also 200 million, with an average of 2.5 million per episode, and people are all shooting in full scene.

The cost is 200 million. You told me you have no money? ! ! ! Yes, there is really no money!

It has to be mentioned that one of the biggest slots in the film and television industry in the past two years is that the first-line stars are too expensive.

For example, Lu Han's salary was at least 60 million in Biography of Choosing a Day, and Zhou Xun's salary was 90 million in Love in Ruyi Palace. The price of first-line stars can basically reach tens of millions or even billions. It is said that Zhao Liying bit off 80 million yuan for the drama "The Biography of Chu Qiao", and it was after tax!

Generally speaking, from the perspective of ensuring the quality of the drama, it is reasonable for the star actor's pay to account for 1/3 to 1/2 of the whole production. After all, in the film and television industry, the idol effect of stars can save a lot of publicity and promotion expenses. However, it is not uncommon for a domestic film and television work like The Biography of Chu Qiao, female No.1 directly eats up half of the production cost, although it is staggering.

If the expenses of directors, producers, actors and screenwriters are deducted (now an assistant director can get more than 400 thousand), the remaining production and shooting expenses are basically maintained at the level of total cost 1/3 to 2/5.

But this is not the final production cost. Post-production and special effects are also outsourced layer by layer, and the actual production cost is definitely lower than this ratio. An example is that domestic dramas not only dig more pictures, but also dig fakes.

In the end, the cost of personnel, wages and intermediary water pumping can't be saved, so the production team can only try to control the low cost in other aspects, such as scenery, clothing, props, later stage and so on.

Although "Songs of the South" has a production cost of 200 million yuan, if we really talk about the production cost, it may not be as high as "go Princess". After all, the star was not famous at that time, and the durian eaten by others was real.

From an economic point of view, the high price of stars is the result of oversupply. Simply put, there are too many works and not enough stars.

Too many works, the most direct reason is the influx of capital, more money for shooting. In recent two years, the stock market, bond market and housing market have experienced a wave of rapid market, and the effect of making money is getting worse and worse. In order to find profitable exports, a large part of capital flows to the film and television industry. Many capitals began to invest in film and television works.

The most ridiculous example I have ever heard. A friend served a coal boss at the dinner table last year. When he learned that his friend was a film and television production company, the boss said on the spot that he had heard that investing in movies was very profitable in the past two years and wanted to pay for a movie, so that three or four students sitting next to him could play the roles of female one and female two respectively. And it is the rhythm of signing contracts and drawing checks in minutes! ! !

Private coal bosses are still like this, and professional funds and institutions are even more eager. From 15, many venture capitalists who claim to focus on Internet entrepreneurship began to test online movies and even cinema movies, such as Allen Zhu and his Jinshajiang Venture Capital, which set off this wave of charging treasure.

A moderate amount of capital can nourish the film and television industry, and too much capital will destroy the industry. Compared with increasing the number of works, capital has changed the logic of the film and television industry.

The logic of art is to improve one's attainments and the level of one's works. The logic of capital is to gain income, not to make more money. There is a huge difference between the two.

For example, a fund now invests in a movie 1 100 million, with the goal of earning10.2 billion within three months after the work is launched, and the money earned is more than the money spent. As long as the fund's income target can be achieved, how to shoot the film and how high the artistic quality of the film is are all secondary goals.

At the same time, the business of the film and television industry is essentially retail business, producing a work and selling it to as many viewers as possible. The core of retail business is flow. The more people watch, the more money you earn.

Therefore, under the premise of pursuing revenue as the core logic, the discourse power of capital becomes heavier, which will make the work pay special attention to traffic acquisition.

Those dramas that many people watch are naturally favored by capital. At this point, the natural attributes of the star's own flow have been fully fermented. (Another king of traffic is IP, which has been hot in recent two years.)

Because the stars bring their own traffic, a film has its own stars, and fans will pay the bill. Without the stars and IP, the work can get enough audiences. If more people watch it, they can sell advertisements in the works or sell the copyright of the works to the video platform, which greatly improves the possibility of recovering costs and making profits.

According to the data of Gu Duo media, "Biography of Chu Qiao" went online 14 days and played 16 episodes. The cumulative broadcast volume of the whole network reached 8.8 billion, with an average of 628 million times per day and 550 million times per episode, which is equivalent to nearly half of the people in the country watching the play every day!

Up to now, except for the Spring Festival Evening, only stars will gather such a strong flow waterfall in a short time.

In contrast, the original way to gain traffic by polishing works for two or three years, building a good team and obtaining the high quality and reputation of film and television works has become slow and inefficient. How can capital be willing to spend more time on the traffic that can be obtained by paying stars?

Around the stars and traffic, the film and television industry began to be reshaped. When all the highlights of a film and television work fall on the star, it is understandable to give him more, even if it is helpless.

In fact, if you know some friends in the film and television industry, such as actors, screenwriters, executive producers, even crew members and field workers, you will know that they are all eager to participate in the production of a high-level film and television work. Even those stars want to appear in some good works that can make them proud for a lifetime.

However, under the entanglement of capital, the underlying logic of the film and television industry is changing. The drama is getting bigger and bigger, and it slowly gives way to traffic.

The film and television industry in China is still a hungry child, but the wet nurse in the capital directly sent me a rare sirloin steak, so it's strange not to have diarrhea. It is precisely because the industrialization and modernization level of domestic film and television industry is still in the primary stage, and the premature entry of capital will give birth to a large number of chaos of "200 million production, all-round paving" on the basis of weak industry.

There may be only two "waiting" solutions. First, when the money-making effect of the film and television industry stopped, capital began to ebb to a reasonable position. Second, when the overall efficiency of the film and television industry continues to improve, it can gradually assume such a large amount of capital.

However, before that, the high pay of stars will be the mainstream, and it may be intensified.

Previously, it was widely rumored that fans were eager to invite Yifeng Li and William Chan to form CP with the crew of Tomb Raider Notes. If so, after the wages of the two stars are bitten off, the remaining production expenses may only be enough for them to talk cross talk.

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