Editor Yang Bocheng
Title map | IC photo
The new forces of building cars are facing a new round of competition.
After entering July, the new car-making forces successively released the delivery data in June, and the transcripts for the first half of 2022 were also released. Among them, * * * five new car-making forces delivered more than 1 10,000 vehicles in a single month, namely Xpeng Automobile, Nezha Automobile, Li, Zero Run Automobile and Weilai. It is worth mentioning that in 2022, Weilai achieved the achievement of delivering more than 1 10,000 vehicles in a single month for the first time.
According to the delivery data in the first half of 2022, Xpeng Motors has the highest delivery volume, followed by Nezha Automobile, Li and Zero Run Automobile. Weilai, who used to be a frequent visitor to TOP 1 delivery, is now at the bottom.
Based on the delivery volume in June and the first half of 2022, at least two conclusions can be drawn: First, as a member of "Wei Lai Xiao Li", Wei Lai has fallen far behind Auto and Li, and even the signs of falling out of the first echelon have become more and more obvious; Second, the second echelon, represented by Nezha Automobile and Zero Run Automobile, is becoming more and more powerful, and its ambition to catch up with the first echelon is gradually emerging.
Objectively speaking, it is not easy for the new forces to achieve their present achievements. In March, affected by the epidemic, the automobile industry chain in Shanghai and surrounding areas was "stopped" one after another, and the shortage of imported parts was serious. Cui Dongshu, secretary-general of the association, once said that many suppliers stopped working or stopped working completely, resulting in the existing spare parts inventory being digested and unable to maintain production, which would directly affect the production and delivery of automobile manufacturers.
In the past two months, the automobile industry chain has experienced the most severe test in history. The persistent epidemic has hit Changchun and Shanghai, two important areas of China's automobile industry. Logistics and transportation are almost suspended, and the production and supply capacity has dropped sharply. At the same time, affected by the epidemic, consumers' spending power and confidence have also dropped significantly. In particular, Li and Weilai's production bases are located in the Yangtze River Delta region, where the epidemic situation is more serious, resulting in half of their shipments.
However, judging from the delivery volume in June, it seems that the new forces of building cars have gradually got rid of the impact of the epidemic, and the policy level is tilted. China Association of Automobile Manufacturers predicts that the sales of new energy vehicles in China will reach 5 million in 2022, up 42% year-on-year.
Tucki won the championship in the first half of the year, and the competition in the second echelon was fierce.
Specifically, the deliveries of Weilai, Xpeng Automobile and Li in June were 1296 1, 15295 and 13024, with year-on-year growth rates of 60.3%, 133% and 68.9, respectively. In the first half of 2022,
In the first echelon of the new force of car-making, Xpeng Motors performed the most stably, continuously beating Wei Lai and Li, and won the title of half-year sales of the new force of car-making without any suspense. Not only that, Xpeng Motors was the sales champion in the first and second quarters. Xpeng Motors said that the increase in delivery was mainly due to the resumption of double-shift production in Zhaoqing factory since mid-May.
Li's passing also continued to improve. Li has always been a very special existence in the first echelon of the new forces to build cars. Different from many models of Weilai and Xpeng cars, Li has been a model to win the world from beginning to end since it was delivered in February 20 19.
On June 2 1 day, Li launched his second model, Ideal L9, officially ending the situation of only one model. According to official data disclosed by Li, after 72 hours of open booking, the order volume of Ideal L9 has exceeded 30,000 vehicles. Li Xiang, founder, chairman and CEO of Li, even said with confidence that "(the ideal L9 will be officially delivered in August), and the delivery volume in September can exceed 10,000 vehicles". This means that starting from the third quarter, the delivery data of the ideal L9 will be recorded, and the delivery volume of Li will be realized through the next level.
In the first echelon of the new car-making army composed of "Wei Lai Xiao Li", Wei Lai not only lost the championship title for a long time, but also lagged far behind the car, and the gap with Li was getting bigger and bigger. However, in June, Weilai swept away the trend and the delivery volume rebounded. In this regard, Wei Lai responded that due to the full recovery of supply chain and vehicle production, the delivery work in Shanghai and other places is on the right track. Next, the Weilai Second Production Base in Xinqiao Intelligent Electric Vehicle Industrial Park will also be officially put into production in the third quarter.
On June 15, Weilai released ES7 and ES8, ES6 and EC6 equipped with Alder Chiyang intelligent system, which is expected to be officially delivered in August. With the launch of new products and the improvement of production capacity, the delivery volume of Weilai will be further improved.
In addition, it is worth noting that on May 20th, Weilai was officially listed on the main board of Singapore Stock Exchange, and Weilai officially became the first new force to make cars listed in three places around the world. Li Bin, founder and chairman of Weilai, said, "With the advantages of Singapore International Economic and Technological Center, we will carry out in-depth cooperation with local scientific research institutions in Singapore, and will establish an artificial intelligence and autonomous driving R&D center in Singapore to further improve Weilai's global R&D and business layout." Weilai took the opportunity to set up a research and development center in Singapore, which is expected to form a scale effect by opening up the global market, thus driving the increase in delivery.
In addition to "Wei Xiaoli", the strength of Nezha Auto and Zero Run Auto, the second echelon of new car-making forces, should not be underestimated. In June, the delivery volume of Nezha cars and zero-run cars were 13 157 and1259 respectively, with year-on-year growth rates of 156% and 186% respectively, far exceeding Wei Xiaoli's growth rate.
In the first half of 2022, the deliveries of Nezha cars and zero sports cars were 63 13 1 and 5 1994 respectively, with year-on-year growth rates of 199% and 265% respectively, which also surpassed Wei Xiaoli, and the offensive was extremely fierce.
Nezha and Zero Run, which have always focused on high cost performance, began to hit the mid-to high-end market in the second half of 2022. Nezha S, Nezha S Shi Yao Edition and Zero Run C0 1 all took on the heavy responsibility of developing the mid-to high-end market, and even formed direct competition with Wei Xiaoli, which became the biggest threat of the first echelon.
Surprisingly, the brand of new energy vehicles hatched by traditional car companies has also become a new growth pole of new energy vehicle sales.
In the first half of 2022, BYD delivered 64 1400 new energy vehicles, a year-on-year increase of 3 15%. In contrast, Tesla delivered 564,000 new energy vehicles worldwide, a year-on-year increase of 46%. BYD not only sits firmly on the throne of the first delivery of new energy vehicles in China, but also surpasses Tesla to become the global champion of new energy vehicle sales.
The deliveries of GAC in June and the first half of 2022 were 24 109 and 102 and 5 1 vehicle respectively, with year-on-year growth rates of 182% and 134% respectively.
In March, 2022, Zeng Qinghong, Chairman of Guangzhou Automobile Group, said that Guangzhou Automobile Ai 'an had completed the mixed reform, and hoped that Guangzhou Automobile Ai 'an would promote the A round of financing between September and June, and strive for the IPO next year. CITIC Securities pointed out in the research report that if GAC Ai 'an completes the mixed reform, introduces war investment and goes public independently, on the one hand, it will realize diversified financing and reduce the financial pressure of its high R&D investment under the competition of automotive intelligent electrification technology; On the other hand, GAC AEON will break away from the traditional state-owned institutional framework, greatly enhance brand vitality and market competitiveness by introducing fresh blood and enhancing innovation ability, and fully open up development space.
As new stars of new energy vehicles, Xiaokang Tianjie and Krypton also released delivery data, in which Xiaokang Tianjie delivered 7,658 vehicles and 2 158 1 vehicle respectively in June and the first half of 2022, and Krypton delivered 4,302 vehicles and1901vehicle respectively. It is worth mentioning that the monthly shipment of Xiaokang Tianjie is only four figures, but it is growing every month. With the release of M7, with the help of Huawei's strong brand power and offline channel sales ability, M5 and M7 will continue to promote the delivery growth of Xiaokang Tianjie.
The loss of "Wei Xiaoli" was difficult to fill, and the second echelon rushed to the market.
According to the financial report of "Weilai Xiaoli" in the first quarter of 2022, Weilai's total revenue was 9.965438 billion yuan, a year-on-year increase of 24.2%; The net loss was 65.438+78 billion yuan, up 295.3% year-on-year; Xpeng Motors' total revenue was 7.45 billion yuan, a year-on-year increase of 65,438+052.6%; Net loss1700 million yuan, up116% year-on-year; Li's revenue was 9.56 billion yuan, up 65,438+067.5% year-on-year; The net loss was 0. 1. 1 billion yuan, narrowing by 97% year-on-year.
The loss is still a dark cloud hanging over Wei Xiaoli's head. Judging from the comprehensive gross profit margin, there is still a long way to go to achieve profitability. In the first quarter, the gross profit margin of Weilai vehicle was 18. 1%, and the comprehensive gross profit margin was 14.6%. In the same period, 202 1 exceeded 20% and 17% respectively. Xpeng's gross profit margin is 10.4%, and its comprehensive gross profit margin is 12.2%. In the same period, 202 1 were 10. 1% and1.2% respectively. Li Auto's gross profit margin is 22.4%, and its comprehensive gross profit margin is 22.6%. 202 1 in the same period were 16.9% and 17.3% respectively. In contrast, Li may become the first new force to achieve positive net profit.
Specifically, R&D expenditure and marketing expenditure are still important reasons for Wei Xiaoli's losses. In the first quarter, Weilai's R&D expenditure was 459 1 100 million yuan, accounting for12.7% of the total revenue; Xpeng Motors' R&D expenditure is 465,438+0.10.40 billion yuan, accounting for 65,438+0.9% of the total revenue. In contrast, Li's R&D expenditure is only 3.296 billion yuan, accounting for 1.2% of the total revenue. In terms of marketing expenditure, Weilai was 20 1 100 million yuan, up 68.3% year-on-year, accounting for 20.3% of total revenue; Xpeng Motors was 162 1 100 million yuan, up 127.7% year-on-year, accounting for 21.76% of the total revenue; Li Wei1200 million yuan, a year-on-year increase of 135.9%, accounting for 12.55% of the total income.
At the same time, with the expansion of production capacity and the increase of delivery volume, the second echelon of new car-making forces began to set off a new wave of listing. After entering 2022, Zero Run Automobile and Weimar Automobile successively submitted listing applications to the Hong Kong Stock Exchange.
Judging from the delivery volume in June and the first half of 2022, although Nezha Automobile, Zero Run Automobile and Weimar Automobile are in the second echelon, their strength has gradually approached or even surpassed Wei Xiaoli.
In order to catch up with Wei Xiaoli, the zero-run car is catching up. It said in its prospectus that it plans to launch new models at a rate of 65,438+0-3 models per year. By the end of 2025, eight new models will be launched, including two cars, four SUVs and 65,438, in addition to the C 065,438+0, which was mass-produced in the third quarter of 2022.
Weimar automobile has experienced 12 rounds of financing, and the accumulated financing amount is as high as 35 billion yuan. In horizontal comparison, the accumulated financing amount of "Wei Xiaoli" before its initial listing was below 20 billion yuan. Weimar Automobile said in the prospectus that the funds raised after listing will be used to develop the automobile development platform and the next generation of smart electric vehicles.
Nezha Auto also plans to list in Hongkong. On June 26th, 360 Group announced the transfer announcement, saying that it planned to transfer 3.532% equity of Nezha Automobile at 0 yuan price, so as to correspond to the investment of 65.438+42.66 million yuan that has not been invested in Nezha Automobile. After the transfer, 360 Group will still hold the equity of Nezha Auto 1 1.4266%.
In this regard, Nezha Auto also announced that 360 funds with partial equity transfer will form a concerted action with the management team, which is conducive to improving the corporate governance structure and improving the control of the management team, and is more conducive to the long-term sustainable operation of various businesses of Nezha Auto. At the same time, the company is promoting the industrial and commercial changes of this round of financing, and will quickly start the joint-stock reform of the company. Some insiders believe that Nezha Auto's shareholding system reform is preparing for the listing of Hong Kong stocks.
At present, both "Wei Xiaoli" and "Wei Xiaoling" will be in a period of sustained high investment for some time to come, and the net loss will not be improved in the short term. However, it is foreseeable that in the second half of 2022, with the intensive introduction of new products from various new forces to the market, the competition will become more intense.
This article is from iDoNews.