Financing is the behavior and process of raising funds for enterprises. How to invest money in successful financing? Flowers? What about going out? Come and have a look with me.
Is it necessary to strictly implement the budget?
First of all, make it clear that the investor is one of your shareholders. After getting financing, you can't be willful if you have money, and the way you spend money can't violate the agreement with investors.
You'd better spend your money according to the original plan in the business plan, and you need to inform the investors if the situation changes. Please be flexible in the specific operation. If investors don't want to interfere too much in your budget, you can also control it freely after receiving instructions.
Of course, true "freedom" is impossible. After all, the money is not yours. You need to submit financial statements and business statements to investors regularly. The bigger restriction is that investors often put some money into your account regularly, instead of calling you all at once. This is a safe and reasonable behavior, don't question it.
Where do investors want you to spend your money?
Investors want to see you spend money according to the plan and grow in a planned way. Of course, it is best to expand income or turn losses into profits. Even if it is difficult to generate profits, the increase in the number of users and the increase in business volume is good news.
Angels who invest in the Internet industry don't necessarily care about the short-term interests of enterprises (considering that some Internet companies are difficult to make profits before listing, most investors don't consider short-term interests at all), but they are very concerned about the growth rate of users and the increase of market share, and they are very concerned about whether you have crushed competitors.
If these cannot be achieved, or it is difficult to achieve in a short time, you should at least let investors see the gradual upgrading of products or the introduction of new products. The improved products should be expected to gain faster user growth, not worse.
Some employers (especially VC) will be happy to urge you to spend more money on advertising and seize the market. You should seize the opportunity yourself, because blindly expanding the market and ignoring product upgrading are the failures of many enterprises. At this time, you need to actively communicate with investors, tell them your concerns and come up with solutions to the problems, so as to ensure that you can quickly decide what to do when there are differences in the future.
What is the principle of spending money by startups?
Unfortunately, I have also seen too many projects start to splurge after getting financing, instead of spending half a penny as before, and these enterprises often close down soon. Remember, no amount of money in your hand is your own until you generate enough income; Don't forget that a very heavy and realistic investor is likely to temporarily withdraw his capital in many possible ways.
The principle of spending money has the following three points, and the priority is reduced in turn:
Increase users, share and business volume, and make your valuation grow rapidly;
Expand the market, strengthen sales, generate real profits and repay shareholders;
Thrift, save what you can.
The most serious problem: never use public funds for private use. Otherwise, you will be punished by law, and your life will be ruined.
Further reading: Five medical e-commerce bosses talk about how to spend money after financing.
Xie, CEO of Jianke.com: I haven't thought about it yet.
According to Billion Power Network, on March 4th, Jianke.com announced that it had obtained US dollar funds? The capital of Xin Kai? A round of financing of 654.38 billion US dollars, how to spend this financing in the future, Xie said frankly: I haven't fully thought about it. ? In Xie's view, what is described to investors when talking about financing is a vision, and seeking truth from facts may be another possibility.
? It is not easy to get money, and how to spend it is a trial and error process. It may be a bit irresponsible to spend it specifically, but swordsman. Com will use the money in the right place through my evaluation method to achieve the expected effect. ?
Shi Zhenyang, Chairman of Qilekang: Operation, Technology and Logistics
Yibang Power Network learned that in June of this year, 5438+ 10, the medical e-commerce company Qilekang officially confirmed the completion of financing B, and the financing amount exceeded 1 billion US dollars. Shi Zhenyang did not directly respond to the question whether the funds will be mainly invested in the mobile medical project "Great Baiyun Clinic". He said that the future funds will be mainly used in three aspects: operation, technology and logistics.
Ma Li, CEO of HKUST.com: Focus on the commitment to investors.
Deco Com is an online pharmacy in Shanghai, specializing in glasses and nursing business. In July last year, the government announced that it had received an investment of 320 million yuan from Zhejiang Kangenbei Pharmaceutical Co., Ltd. Ma Li, CEO of Keda.com, believed that investors would pay attention to the future growth space and team execution ability of this project when choosing investment.
Spending money in the future mainly revolves around two points. One is the feasibility of fulfilling the promise to investors, that is, completing the plan and doing things well; The second is to dig deep into the industry, that is, to show investors the possibility of future profitability.
In Mary's view, the pharmaceutical industry is too big. If you want to do in-depth development in this industry, you may wisely choose small-scale operation and only do category segmentation.
360 Health CEO Chen Hua: Being a robot cat in the pharmaceutical industry
Chen Hua joined 360 Health after leaving the First Medical Network. For the healthy development of 360, Chen Hua's goal is to be a robot cat in the pharmaceutical industry. According to Chen Hua, at present, 360 Health focuses on two platforms, one is the sales platform, that is, 360 Good Medicine. Chen Hua said, Jianke. As its cooperative business, com has sold more than 4 million in March; The second is the technology platform to provide technical support for pharmaceutical enterprises. For example, it has been working with Dekai Pharmacy to optimize its supply chain.
Yu Xia, CEO of Dekai Pharmaceutical Co., Ltd.: Spend on the key of enterprise core.
In Xia's view, all financing funds should be used on the cutting edge. First of all, find out where your blade is, find the key to the core of the enterprise, and spend money there; Secondly, you don't have to raise cattle yourself. You can open up cooperation, make the core key thorough and unique in various ways, and you will become a unicorn. ? Yu Xia said that Dekai Pharmacy will be one of the unicorns in the future. According to Yibang Power Network, Dekai Pharmacy started the B round of financing in July last year.
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