The successful launch sent the Tianhe core module into the scheduled orbit, and built the first building block for the on-orbit assembly of China Space Station. Then three space station modules, four cargo spacecraft and four manned spacecraft were launched, and the whole space station was finally built in 2022.
The core module of "Tianhe" is put into orbit, which is another big step towards the sea of stars after a series of breakthroughs, such as Chang 'e-5 lunar exploration in 2020, Beidou system networking, Mars celestial body exploration and new shenzhou spaceship.
On April 30th, when Tianhe soared into space, a successful space science exhibition of "* * * Celebrating Tianhe and the Core Cabin" also welcomed a wave of enthusiastic crowds at the Wuhan Science and Technology Museum in Hubei, which is more than 0/500 kilometers away from Wenchang/Kloc.
This exhibition is organized by China Aerospace Foundation and its partner Master Kong, especially for the heroic city against epidemic diseases, commercial aerospace base, Wuhan, a leading high-tech city in Central China, and the people of Wuhan who are determined, brave and wise.
The cool space model, wonderful big coffee explanation and immersive VR experience have greatly stimulated the public, especially young people's strong interest in unknown space and pride in China's space industry.
In order to narrow the gap between aerospace science and technology and ordinary people, Master Kong specially brought the exhibition of "Space Station" and "Lunar Exploration Area", and prepared a "Starry Noodle Restaurant" for visitors. After visiting the exhibition, they can also taste the same product "space noodles".
Under the careful guidance of China Aerospace Foundation, Master Kong has been committed to building a benchmark for aerospace quality, connecting advanced aerospace food technology with familiar instant noodles, introducing aerospace food technology and standards, and promoting the continuous innovation and upgrading of Master Kong products in the direction of delicious, healthy and safe.
Last year, Master Kong's "Braised Beef Noodles" and "Suda Noodles" were fortunate enough to become the first "space noodles" in China, which pioneered the industry and took an important step in the civil transformation of space technology in China's food industry.
With the achievements of China's space exploration to the moon and manned space station, Master Kong, as one of the representatives of national brands, took the initiative to undertake the social public welfare responsibility of popularizing space knowledge and improving young people's scientific literacy, and helped China's space industry.
Over the past three years, along with the strategy of becoming a space power, Master Kong has carried out a series of space science popularization activities in Wuhan, Xi, Chengdu, Lhasa, Shenzhen, Hangzhou and other important cities, approached more than 500,000 students, held nearly 100 lectures by space experts, covered about 550 million people online, set up a bridge to communicate with the next generation, and planted space dreams in the hearts of millions of young people in Qian Qian.
Stepping out of market competition and returning to social welfare, Master Kong constantly responded to the needs of the times and embarked on the road of transformation of national enterprises with scientific and technological innovation.
More than 30 years ago, the horn of reform and opening-up sounded, the planned economy was loosened, the market economy broke the ice, and a generation bravely went to sea, which was followed by a change in the rhythm of three meals a day.
The unceasing pace of the times has opened up a vast convenience food market between the traditional unit canteen and the family kitchen.
In the early 1990s, there were thousands of instant noodle production lines in China, but most of them were low in price, single in taste and simple in packaging, which could not keep up with people's requirements for taste and convenience.
199 1 Master Kong, who was born in Tianjin, seized the wave of consumption upgrading 30 years ago after careful investigation. Master Kong refreshed people's understanding of instant noodles at that time with multi-material bags, bowl forks, stronger noodles and the traditional classic "braised beef flavor", which became an instant hit and swept the country until now.
After 20 16, another wave of "consumption upgrading" in the whole society came back, stirring people's food, clothing, housing and transportation.
Nano-anti-fouling shirts, ultra-thin sun-proof sportswear, fashion items surging in the country, etc. are constantly exploding, which is in stark contrast to the slow sales of bulk commodities and is a vivid portrayal of people's increasingly refined material and spiritual pursuits.
Someone once thought that "drinks are not sweet, but they are not worth it". Nowadays, a large number of low-sugar and sugar-free healthy natural drinks are dazzling, which means that people's pursuit of diet is upgrading from appetite to green health.
In the field of fast food, the take-away platform is expanding violently, and the instant noodle industry is forced to enter the crossroads of change, which also echoes the social demand to turn to health, high-end and dinner, and finds a breakthrough in the evolution of products and brands.
Major instant noodle enterprises have begun to carry out technological innovation and upgrading in raw materials, ingredients, taste, production technology and packaging. In particular, Master Kong, as an industry leader, while supporting the development of aerospace industry, also actively carried out "Industry-University-Research" cooperation and applied aerospace technology to innovative product research and development.
FD freeze-drying technology in aerospace field is adopted in the vegetable packaging of Master Kong instant noodles, which keeps the vegetables fresh and delicious during processing, restores the original flavor of the ingredients to the maximum extent when eating, and can be preserved for a long time. In addition to FD technology, in the innovative research and development of high-end products Suda noodle restaurant, Master Kong also relies on RP technology applied in the aerospace field, and with the blessing of RP technology, it can better enhance the taste of products.
With the support of hi-tech, Master Kong has continuously explored the traditional food culture, combined with modern consumption and eating habits, and successively launched high-end series such as Suda noodle restaurant, soup chef and boiled soup, as well as diversified products in service market segments such as vegetarian food, dim sum cup noodles and handmade noodles. It has raised the pursuit of delicacy, health, nutrition and safety of the whole industry to a new height, leading the whole industry to "return of the king" after a short low tide.
This is inseparable from the food safety management team of more than 3,000 people, the digital raw material traceability system that can complete the food safety process information traceability in two hours, and the digital operation system of the entire upstream and downstream suppliers, distributors and retailers with 40 million farmers and 900 million consumers.
In September 2020, in view of actively fulfilling social responsibilities, the United Nations selected Master Kong as the benchmark for sustainable development.
From June, 5438 to February, 2020, Master Kong won the honor of "Top Ten Enterprises of Safety Management in China Food Safety Annual Meeting" for the tenth time and Golden Goblet Awards, a food benchmark enterprise in China, for six consecutive times.
202 1, 1, Master Kong's "digitalization" process has been internationally recognized and officially passed the international authoritative ISO/IEC 2700 1 information security management system certification.
Thirty years later, the epidemic struck, and Master Kong's long-term purpose of "serving consumers" was once again confirmed.
65438+1In the early morning of October 23rd, Liang Enluan, director of Master Kong's Wuhan factory, was just about to go to bed when an emergency call told him that Wuhan had issued a notice that the passage from Korea was temporarily closed.
Liang Enluan, who has worked in Master Kong for 22 years, immediately understood that in this stall, the humble instant noodles are no longer ordinary consumer goods, but belong to the people's livelihood in Qian Qian. He decided to stay and do something.
In order to deliver materials to the most nervous epidemic prevention frontline and unprepared residents as soon as possible, the original vacation rhythm was interrupted from Liang Enluan to ordinary workers. Under the premise of strict epidemic prevention, they tried their best to assemble manpower and transport capacity, even using private cars, and finally propped up a valuable lifeline for grain production and transportation.
The last time a similar scene happened, it was on the night of the Wenchuan earthquake on May 12, 2008. Colleagues of Master Kong in Hubei opened a warehouse together and put the goods on the train to the disaster area overnight.
When the epidemic struck in 2020, Master Kong Group also launched the national emergency plan at the first time. Under the direction of the General Administration of Market Supervision, hard-core epidemic prevention materials were raised, and at the same time, factories in various places were fully promoted to resume production, and big data was used to solve problems such as production and marketing coordination, logistics and transportation, and raw material supply. And delivered its products to 837 hospitals in 26 provinces and 299 cities.
Since then, the catering industry has completely stagnated, and the demand for home consumption and return to work has skyrocketed. Master Kong, who has withstood the most severe test, follows the trend and conforms to the situation.
In May, Master Kong introduced new handmade noodles, upgraded mixed noodles and bagged noodles with new specifications. At the same time, he also upgraded the packaging design of medium-priced noodle brands "Shuangjin Lamian Noodles" and "Super Fumanduo", and launched a heavy-weight product "Shuangjin 1.5 times", which met the consumption needs of cities, towns, factories, communities and other groups and truly achieved "what do consumers need"
In view of its positive role in fighting the epidemic, Master Kong won the "Outstanding Enterprise Award for Social Responsibility" at the 2020 China Corporate Social Responsibility Summit hosted by Xinhuanet and co-sponsored by China Enterprise Reform and Development Research Association.
In 2020, China's economy has become the only growth seedling of the global economy, and the instant noodle industry has also achieved a counterattack. Overall sales increased by 0. 1% and sales increased by 4.7%.
Among them, Master Kong's sales accounted for 43.7%, and the trend continued to rise, ranking first in the market. The 2020 financial report disclosed in March showed that Master Kong's instant noodle business realized a profit of 2.733 billion yuan, a year-on-year increase of 24.28%.
Grasping the pulse of the times and helping families and countries in the same boat have become the core competitiveness of enterprises.
In April 2020, in order to stimulate the economy and break out of the trough, the new national infrastructure policy was born, and satellite Internet was among them. After the investment boom, private commercial aerospace also shows a trend of head concentration, and top enterprises closely related to national strategy and human destiny are about to be born.
As an industry at the top of the pyramid, behind the explosion of the aerospace industry, all walks of life have emerged from the cocoon under the strong internal and external extrusion, and * * * is heading for the sea of stars.
From Huawei, which resisted sanctions, to Wuling, which acted as one's will, to BYD, which attacked electric vehicles, under the background of China's global rise, the competition in all walks of life is becoming increasingly fierce, and the long-distance running ability of enterprises increasingly depends on whether it can comprehensively and continuously meet the needs of the country, society and the times.
It is generally believed that the value creation of enterprises is ToC for consumers and ToB for businesses. In the post-epidemic era, great health has become the foundation of people's livelihood. For the convenience food industry that adheres to the rear area and guarantees the foundation of people's livelihood, there is another ToS besides ToB and ToC, and "S" means "society".
Food is the most important thing for the people, and Master Kong shoulders a heavy social responsibility. In front of him is the blue ocean of the 100 billion-level market. Only by practicing the "double upgrade" of product technology innovation and social welfare can we realize the vision of "happy diet and good life" and make national brands last for a hundred years.
The content of this article concerning listed companies is the author's personal analysis and judgment based on the information publicly disclosed by listed companies according to legal obligations (including but not limited to temporary announcements, periodic reports, official interactive platforms, etc.). ); The information or opinions in this article do not constitute any investment or other business advice, and market value observation is not responsible for any actions arising from the adoption of this article.
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