Niu Gensheng, founder of Mengniu Group, founder and honorary president of Niu Lao Foundation, professor of Inner Mongolia Normal University, "the first person in global share donation", was selected as "10 a big man who influenced China's lifestyle". 1958 65438+1was born in Hohhot on October 25th. Shortly after birth, forced by life, he was sold to his adoptive parents by his biological parents. According to Niu Gensheng's personal description, "My biological father sold me 50 yuan because I couldn't afford it." Foster mother support 14 years. 1978 joined the work and became a cattle worker. 1983 entered the dairy factory, starting from the grassroots level until he became the vice president of production and operation of Yili Group (also a member of Yili's founding team) and became the "ice cream king of China"; 65438-0999, left Yili and founded Mengniu. In just eight years, Mengniu became the global champion of liquid milk and the champion of china dairy.

Mengniu was founded in 1999. In just eight years, Mengniu has become the global champion of liquid milk and the champion of china dairy. Mengniu Group is regarded by the whole world as the benchmark for the tenacious rise of China enterprises, and "Mengniu phenomenon" has become one of the most popular proper terms in the economic circle. Mengniu's industrial chain is linked with millions of dairy farmers, millions of shareholders and hundreds of millions of consumers. Known as "the biggest rice bowl enterprise in China" since the western development, it was rated as "the most socially responsible enterprise" in the first corporate social responsibility survey in China. In 2006, Fortune magazine published the list of "Most Admired China Companies" for the first time, and Haier, Lenovo, Baosteel and Mengniu ranked in the top four. In 2007, Mengniu was rated as one of the "two most influential brands in China" in the annual selection of Sina Network Festival. In 2007, it was named "the first batch of national enterprise culture demonstration bases" by China Enterprise Culture Promotion Association. In 2009, Mengniu ranked second among the top 20 enterprises in energy conservation and emission reduction in China.

Niu Gensheng's motto: "A small victory depends on wisdom, and a big victory depends on morality", and he believes in the business philosophy of "Wealth gathers people and wealth scatters people". During his tenure as president of Mengniu from 1999 to 2005, he paid 80% of his annual salary to employees, partners in the industrial chain and people in need. Niu Gensheng's life can be divided into two stages, the first stage is an entrepreneur, and the second stage is a philanthropist. He once said: "My dream in the first half of my life is to achieve self-sufficiency, and my dream in the second half is to achieve self-sufficiency through self-sufficiency." Niu Gensheng, a full-time philanthropist, has set himself two goals: one is to vigorously promote the "gene charity model", and the other is to wave the flag and shout for the transformation of China from "world factory" to "world brain factory". He believes that human beings have experienced the "material age" and "financial age" and today they have entered the "spiritual age". In this brand-new era, both countries and enterprises need to keep a clear understanding. China must make efforts in the direction of "world brain factory". Only the combination of "world brain factory+world factory" can be sustainable, otherwise, even the "world factory" can't be done well.