Strangely, there are a lot of comments about community group buying when opening the headlines of Internet finance, but it is difficult to see the real experience of ordinary users on the platform of community group buying. But what we really care about is whose service is better and shopping is more comfortable?

So, I spent a week experiencing the five largest community group buying platforms. I thought they were all similar goods, the same technology, and they should all be the same. However, after actual use, it is found that there is still a big difference between the two.

it belongs to fresh e-commerce. What is the difference?

The so-called community group buying, although all belong to fresh e-commerce, is obviously different from Boxma Xiansheng and JD.COM Home. It is neither a large-scale offline supermarket with complete goods like Boxma Xiansheng, nor the same-day express delivery and door-to-door delivery in JD.COM. COM, but it adopts the mode of ordering on the same day and picking up the goods the next day.

it doesn't sound convenient enough, and it doesn't have the traditional internet speed. So why can community group buying survive from a fresh e-commerce model?

actually, calm down and think about it. Picking vegetables within one hour is not the most important demand for daily food purchase, but cheap. Cheap and quick money are two opposite things. Therefore, the rapid community group purchase was abandoned, which greatly reduced the cost of logistics and distribution. Then what we need to do is to directly develop the courier stations and street shops all over the community into adult heads and pick-up points, and we can attract new customers continuously without adding new bricks and tiles. Goods go directly from suppliers to users, which saves many intermediate links and further reduces the price.

So at present, the largest community group buying platform in China can be divided into two categories. One is the community group buying platform that slowly spread from a small place to the whole country under this operation mode, that is, prosperity optimization and top ten youth leagues.

the other is a big internet company that entered halfway. At present, Meituan Youxuan, Didi's Orange Heart Youxuan and Pinduoduo Duoduo are the fastest expanding companies in China. Their characteristic is that although there is no accumulation of users in previous years, they quickly gain popularity by throwing money, pushing and expanding, and their scale quickly rivals that of the old players in their heyday, optimization and ten clubs.

In fact, Shengxing Youxuan and Shi Hui Group also received strategic investments from JD.COM and Alibaba respectively. In other words, the battlefield of community group buying is like the sword of Internet giants. When it comes to burning money and expanding, no one can cheat. How about the purchase process, delivery service, food quality, and is the return and after-sales guaranteed? These are the key points of our comparative investigation.

Newcomers enjoy exclusive discounts, and the US delegation has priority to return them.

for most internet services, the first time you place an order, there will be a big discount, and the community group buying platform is no exception. I compared these five platforms. Except for Prosperity Optimization, which does not provide exclusive price concessions for newcomers, the other four platforms have similar promotion methods. Among them, the first discount for orange heart preference newcomers should be the biggest. In addition to the special low price for newcomers, there are coupons for 6 yuan minus 5 yuan and coupons for 3 yuan before returning to 15 yuan. The first order is equivalent to a white.

of course, when I placed an order on these platforms for the first time, I chose the newcomer's special offer, but I didn't expect to stumble in Meituan.

The exclusive discount for newcomers selected by our US delegation is .99 yuan for a box of ten eggs, but when we were informed to pick up the goods the next day, we found that the platform automatically refunded them because they were out of stock. What is even more puzzling is that there are still the same products on the second balance table, but the displayed price has changed to 5.9 yuan/box, with a limit of 2 pieces.

The eggs that were given priority refund by Meituan because of "out of stock" were still available on the platform the next day.

it is not uncommon for the platform to automatically refund due to shortage, but this is my first discount, and being refunded also led to the failure of the first welfare. The person in charge of the delivery point also expressed helplessness and sympathy for my loss and said that he would reflect this problem to the platform. At the same time, the head of the delegation also told

that for community group buying, the pick-up point and the head of the delegation play an important role in sales and after-sales, which also largely determines the experience of the whole buying process.

after placing an order, the logistics department sends the goods to the head of the group, and the head of the group is their pick-up point. These pick-up points are not exclusive, and a team leader may join these five platforms at the same time as their pick-up points.

through picking up goods from different heads of delegations, I found that the conditions of the pick-up points in these community group purchases are uneven, including barber shops, fast food restaurants, dried fruit shops and even an empty room?

The food storage problems caused by these different pick-up points are worrying. Among them, the biggest problem is the first choice of ten societies and prosperity. Huituan is a roasted seeds and nuts shop, selling melon seeds and dried fruits. There is no refrigerator or freezer. When I went to pick up the goods at 6 o'clock in the evening, the frozen meat had melted and a bag of water flowed. Feels like you know. It may be fine in winter now, but the temperature will rise soon, and the safety of meat is really difficult to guarantee.

prosperity is more exaggerated, that is, unattended empty rooms. The bought vegetables lie quietly in the box, and anyone can go in and get them, let alone keep the meat in the refrigerator.

it is best to store the goods in the worst environment.

in the early days of community group buying, convenience stores were the main pick-up points. For example, Wang Youxuan is gradually developed from Furong Wang, a chain convenience supermarket in Hunan market. However, when these local community group buying platforms are extended to the whole country, it is difficult to copy the local model.

coupled with fierce competition from multiple platforms, in order to spread the market first, the function of the head of the delegation gradually weakened into a launching point. This expanding demand has also caused the threshold of picking up the goods to become very low. Basically, as long as you can provide a place where you can put the goods, you can be the pick-up point and head of the team, which causes the problem of poor pick-up experience.

when the delivery point and the person in charge of community group purchase have changed from the emphasis on quality in the past to the emphasis on quantity today, the commission that the person in charge can get will be greatly reduced, and then the after-sales service will hardly be satisfactory.

group p>1 has no customer service and refuses to return the goods.

in the process of seeking after-sales service, I found that the biggest problem is prosperity optimization and ten clubs. Neither of them provides online return channels or official online customer service. Shengxing Preferred also has 4 telephone numbers, and Shilian can't even find a customer service number.

In terms of after-sales return policy, community group buying usually means

fresh goods are not returned or exchanged due to non-quality problems, and non-fresh goods support no reason to return. Therefore, I specially bought some non-fresh goods on various platforms, and then applied for a return when I picked up the goods.

By comparison, it is found that Meituan Youxuan, Orange Heart Youxuan and buying more vegetables are more worry-free. After applying for a return online, the goods will be returned to the head of the delegation, and the head of the delegation will immediately pass the audit in the background and then get a refund immediately. Xingsheng Youxuan can only communicate repeatedly by phone because he can't see the head of the delegation, and then slowly wait for the confirmation from the head of the delegation. Now I haven't received the refund.

the head of the delivery point of the 1th delegation refused my request for return, and directly replied that once it was delivered to the delivery point, they would not support the return of fresh goods or not. Because I didn't see the customer service phone number of the Tenth Club, I can basically say that there is no way to appeal.

this time, I bought food on these community group buying platforms for a week. Generally speaking, they gave me some good experiences, such as the food was really cheap, and basically I don't want to go to supermarkets or vegetable markets anymore.

Generally speaking, the performance of Orange Heart Optimization and Duoduo is moderate. Orange Heart Optimization is more humanized in overall page design and functional layout, and there are enough spikes, so I like it best when I use it. However, due to the limited space, I still focus on the shortcomings of these platforms and the places that are easy to step on mines, and I hope it will be more helpful to everyone.

Although Xingsheng Youxuan and Shihui Group have accumulated advantages in the early stage, we have to say that they still lag behind the big Internet companies in after-sales and service. When a number of giants enter the market at the same time, everyone is faced with not only price wars, but also service wars. The old community group buying platform is already in crisis. Is it time for self-innovation?

The new entrants, Mei Tuan Youxuan, Orange Heart Youxuan and Shopping more, all seem determined. For example, Didi CEO Cheng Wei said that there is no upper limit on the investment in orange heart optimization; Huang Wei, the founder of Pinduoduo, will personally lead a team to buy more food; Mei Tuan Wang Xing said that the fresh battle must be won?

every group buyer in the community is full of confidence. After a short experience, it's hard to say who will survive now, because when the modes are the same, the competition is actually service. If Meituan Preferred regards the first discount as a routine, or Baihui Group and Xingsheng Preferred will shift all the after-sales responsibilities to the head of the group for a long time, then no matter how rich their family is, they will eventually be abandoned by consumers. Related Q&A: Related Q&A: Why is Hunan Xingsheng's preferred e-commerce platform so hot in rural areas that every village is surrounded by them?

Prosperity Optimization-a leader in community e-commerce in China, headquartered in Changsha, Hunan Province. Hunan Xingsheng Youxuan E-commerce Co., Ltd. is a community e-commerce platform hatched by the famous chain convenience store brand "Furong Xingsheng" in Hunan. The prosperity of innovation mode preferably relies on community entity convenience stores, while giving full play to the advantages of its own logistics system, reducing intermediate circulation links, and forming a "pre-sale+self-raising" model through online booking of WeChat applet, so that consumers can enjoy worry-free after-sales and realize the deep integration of online and offline. Serve the majority of community families and provide community families with all kinds of selected commodities such as fresh fruits, meat, poultry and aquatic products, rice, grain and oil, daily necessities, etc., to meet the needs of consumers' daily life and consumption upgrading. At the same time, Xingsheng Optimization Platform undertakes 1% after-sales service for the goods sold, and orders are placed on the same day! Arrive the next day! Enhance the shopping experience of consumers. Three missions: Fuxingmen Store empowers upstream investors to change consumers' lifestyles. Today, Tencent invests in Zhenge Fund Furong Xingsheng Jinshajiang Venture Capital, KKR Zhong Ding Capital Huaxing Capital's new coverage area. At present, Xingsheng Optimization has covered 13 provinces and municipalities including Hunan, Hubei, Sichuan, Chongqing, Guizhou, Guangdong, Guangxi, Jiangxi, Fujian, Shaanxi, Hebei, Henan and Shandong, as well as more than 5 prefecture-level cities, towns and villages. About2, merchants joined!

"In Hunan, almost every township, town and village can choose to buy things through prosperity. Place an order before 11 o'clock tonight and it will arrive at 11 o'clock tomorrow morning."

cities and even township markets below the third and fourth lines are the main positions for prosperity and optimization.

if the consumption experience of second-and third-tier markets has been basically equal to that of first-tier users in terms of resource richness and purchase experience under the current e-commerce penetration rate and logistics efficiency, then consumers in lower-tier cities still have a lot of room for expansion in terms of product richness, so it is more efficient to incite the market and users through differentiated categories, especially fresh products.

Before this, Furong Xingsheng has been working hard in the market for more than ten years, and the accumulated resources can enable Xingsheng to make a quick attack and start quickly. According to incomplete statistics, its Furong Xingsheng franchise stores have reached more than 13,.

Among them, B2B e-commerce module, Xingsheng Abida ordering platform, covers more than 8 prefecture-level cities and more than 2 county-level cities in 16 provinces and cities including Hunan, Guangdong, Hubei, Anhui and Chongqing.

B2B logistics distribution service outlets cover five levels of provinces, cities, districts, counties, towns and villages (communities), which paves the way for the prosperity and optimization, and lays a good foundation for the logistics supply chain.