Last time, we saw how Eston entered the field of industrial robots with the help of its original technology accumulation and super talented people, and it was a powerful player when it appeared on the scene. We also saw how it started under the guidance of the dual-core and two-wheel drive strategy.
With no way to expand and internationalize, Eston, which does not have much history of acquisitions, seems to be a newbie in terms of capital operations, but it turns out that it is also a veteran when it comes to the scene. It has carried out a series of mergers and acquisitions with important strategic significance. From this, we can see
Eston has a long-term strategic vision, covering the entire industrial chain from core components and robot bodies to downstream applications, and even the layout beyond the industrial application field.
In this issue, we continue to look at its marketing network construction, the explosion of its industrial robot business, and some hidden dangers we have seen.
? 1. Upgrade products and build a complete marketing network. Eston industrial robot products are constantly being upgraded and advanced: intelligent and information technologies such as two-dimensional and three-dimensional vision, force control, remote service and maintenance are applied to its robot products.
, making Eston’s new generation of robots more dexterous, safer, easier to operate and easier to maintain.
At the same time, the mass production capacity of Eston industrial robots is not a big problem. Although the current annual production capacity is still small, new production lines have been put into production and production capacity will continue to expand.
The investment project "Industrial Robots and Complete Equipment Industrialization Project" mentioned in the previous issue when the company went public in 2015 has been basically completed. It can achieve an annual production capacity of 2,000 units (sets). There are also new factories under construction and are expected to be operational in 2019.
, the first phase target is 5,000 sets, and the long-term production capacity is 15,000 sets.
The performance and mass production capabilities of its robot products are guaranteed, but to achieve market growth, a more complete marketing network is needed.
Eston has spent a lot of money in this area in recent years. Its sales expenses have continued to rise, reaching more than 56 million yuan in 2016. The first three quarters of 2017 were close to last year's full year, reaching 54.9 million yuan.
This kind of sales investment enables Eston to have a marketing network that can flood its products and services to a wide range of markets, and it is an international marketing network.
As of the first half of 2017, its marketing network structure is as follows: it has 26 offices, 38 joint warranty points in China, and more than 140 motion control agents and industrial robot system integrators; in the United Kingdom, the United States,
There are 6 overseas branch companies in Italy, Turkey, India and Eastern Europe, and more than 50 agents in Europe, Asia, America and Oceania.
The international market network system has been initially established. This marketing network has laid a relatively solid foundation for its future products to enter the international market on a large scale and improve the international influence of the brand in terms of sales channels.
2. The explosion of the robot business has helped the company's performance soar. With certain competitive products and a complete marketing network, coupled with the improvement of the overall economic environment and the strong demand for automation and intelligent upgrading of the domestic manufacturing industry - the right time, place and people are all in place.
, the subsequent explosion in performance is not surprising. Eston’s business developed particularly rapidly in 2016 and 2017.
Specifically, thanks to the rapid growth of applications in downstream 3C electronics, new energy lithium batteries and other industries, Eston's revenue in 2016 increased by 40.40% year-on-year, and non-net profit increased by 120.06% year-on-year; in the first three quarters of 2017, revenue increased by 40.40% year-on-year.
An increase of 49.84%, and non-net profit increased by 34.11% year-on-year.
They are all a string of prosperous numbers, right?
Although Eston's current revenue and profit scale are still very small, with revenue less than 1 billion yuan and profit after non-profit deductions less than 50 million yuan, its performance growth is ahead of the overall industry level and the main domestic comparable competitors.
Sichuan Technology and Newstar.
In 2016 and the first three quarters of 2017, the year-on-year growth rate of total revenue of our country's robot industry was 40% and 38% respectively, and the industry's net profit increased by 22.44% year-on-year in the first three quarters of 2017.
Let’s take a look at the individual growth rates of its robot-related business segments: motion control and AC servo systems grew by 43% year-on-year in 2016, and by more than 50% in the first half and third quarter of 2017;
Industrial robots and intelligent manufacturing system business revenue increased rapidly by 167%, 274%, and 130% year-on-year in the first half and third quarter of 2016 and 2017 respectively!
The business growth of industrial robots and intelligent manufacturing systems is obvious, with the growth rate more than doubling in the three reporting periods from last year to this year!
The rapid growth of industrial robots and intelligent manufacturing system business revenue has caused the revenue share of this business in Eston's overall business to increase from 7.76% and 16.32% in 2014 and 2015 to 31.12% in the first half of 2016 and 17
and 40.23%.
In two years, the industrial robot-related business has grown from a small business in Eston to a real core business that supports nearly half of Eston's revenue and profits. From this, the growth potential of the industrial robot business is evident.
Eston's growth in the past two years is not just rapid growth in performance.