Regional Manager 1 How to write the work plan According to the relevant spirit of the company, I was responsible for the work of Xiangtan office for 20xx, and I felt a great responsibility. The main work plan of 20xx is as follows, please give instructions from the leaders.
1. Complete the transformation of Xiangtan office and ensure the continuity of marketing services; After the adjustment of Xiangtan Company, I will work hard, focus on technical services, strengthen technical services to customers, ensure the delay of later marketing services and customer satisfaction, and gradually intervene in the market and actively carry out marketing work.
2. Deeply tap the potential of Hualong Securities and strive for the later projects of Hualong Securities. In the year of 20xx, the main tasks we followed up and promoted were: centralized telephone entrustment project of Hualong Securities, disaster recovery center of Hualong Securities, and open-end fund consignment project of Hualong Securities; At the same time, assist the headquarters to complete the construction project of Hualong Fund Company.
3. Gradually establish a marketing service information system and complete the deployment of the headquarters. In 20xx, I will try my best to improve the marketing service information system and make arrangements and arrangements for the headquarters.
After our operation, the bank customer relationship in Xiangtan has gradually stabilized. Gansu Agricultural Bank, China Construction Bank and Bank of Communications are all our friendly customers. There are still some projects in banks in Gansu province this year, such as personal consumption credit of Agricultural Bank of China, bank insurance system and housing provident fund project, which all have certain opportunities.
The above is my work plan for 20xx, with both achievements and shortcomings. Encouraged by the good opportunity of listing, I will study hard, constantly improve my business level and comprehensive skills, and make due contributions to the development of the company.
How to write the work plan of the regional manager? 2 The whole region belongs to a region with strong comprehensive ability. According to my current understanding, xx is at a medium level in the business and distribution number of channel outlets. Five major towns and villages have five-star core agents, who often play a strong role in many major labor competitions. In view of this adjustment, I first thank the company for giving me the following exercise opportunities. For the future work, I mainly start from the following aspects;
First, on the overall execution of regional personnel
Sharp tools can do a good job. This goal, including myself, needs to be constantly strengthened. It is a subtle job for me to improve the professional skills and quality of regional personnel. Everyone can get twice the result with half the effort if they are established in an efficient working environment. In this regard, I have enough confidence to start from myself. In order to change the current general phenomenon of personnel's execution, we must persistently strengthen team training, make training plans, master the foundation in work skills, computer operation, customer service and coordination and disposal ability, and enhance the cohesion of the team in the atmosphere of continuous learning.
Second, management.
1. Employee performance: The company's labor competition will be issued at the first time, and the work will be implemented quickly, and the way of big circle and small circle will be adopted, that is, the performance task of the month will be formulated with the company's GS goal as the main line. The channel is the main channel, supplemented by the group, and the work objectives of the month are implemented circularly, and the unfinished indicators of the month are recycled next month. The performance formulation of regional personnel needs a clear division of labor, aiming at appraisers, appraisal indicators, processes and cycles.
2. Channels: First, do a good job in the organic combination of internal resource adjustment and external market, allocate in advance according to the actual situation of each outlet and the relevant policies of the company, give full play to the advantages of resources, and carry out effective business promotion. The second is to urge the practicality of regional activities. The channel is oriented to the mass market, involving a wide range and not targeted. However, the promotion of regional core customers needs to be tied mainly by outlets, which will be maintained according to the particularity of the time period.
3. Regional core customers: the key point is to go abroad. Account managers in various regions generally only do service and maintenance work, that is to say, there is no task of serving core customers internally and breaking down outlets externally. At present, account managers need to give full play to their essential work, and binding reflux is the last word. Only by clarifying their responsibilities can they have a better direction of work.
4. Service: The business promotion of regional self-run business halls and five-star outlets is based on quality service. To improve the professional quality of personnel, the company needs to strengthen the training and supervision of this work. (Initially, in addition to the necessary monthly service inspection, the region will provide targeted training needs, so that the company can conduct on-site training at outlets in a timely and effective manner. )
Third, make demands on yourself.
My personality is rational, and I have high demands on myself in my daily life and work. Even though I am different from others in the concept and handling of some things, I have my own expectations and goals for team spirit. I am both looking forward to and worried about the opportunity that the company will give me to show myself. There will be many difficulties in applying expectations to practical work, but I believe I will eventually find my own way through constant running-in. I also ask the company leaders to give me suggestions and corrections at work, and I will continue to improve and better show my value in the company. thank you
How to write the work plan of the regional manager 3. First, the management ideas of regional stores
1 and 20xx year completion plan and task decomposition analysis.
2, to ensure the way to complete the task:
1) impress customers with services and maintain old customers.
2) Strengthen the sales skills of shopping guides: strengthen training and correctly apply it to actual sales. Increase the backbone of the store.
3) unify your thinking, keep an eye on the objectives and tasks, and forge ahead;
4) Strengthen external publicity and increase new customers.
5) Optimize the inventory, and strengthen the out-of-stock awareness of the shopping guides. 6) Learn more about timely social team activities, seize opportunities and tap potential group buying customers.
7) The company will hold some activities, and we will try our best to seize the opportunity to increase sales.
Marketing plans/initiatives
1 and 20xx annual promotion plan: March 8th Women's Day: activities beneficial to women on the basis of trade-in activities (for example, you can enjoy a lucky draw when you buy underwear on March 8th) May 1 day: activities with the company. Father's plot, Mother's Day: A customer who bought trousers for his parents on the holiday day was given a gift by Baiyuan trousers industry.
2. Annual customer management
A.VIP customer management: 1) Send blessing messages on holidays and birthdays; 2) Inform the store in time when new products arrive during the season change; 3) Inform the Company of any activity in time; 4) Classify and manage customers who consume more and use one card.
B. Ordinary customer management: let ordinary customers be promoted to VIP as soon as possible (always remind customers how many points need to be promoted)
C. Special customer management:
D. Group purchase customer management:
Second, training.
1. Courses developed by regional managers (3-4 topics)
2. Annual training plan 12 times.
3. Four quarters of regional internal training plan
4. Product training plan for different positions in the mall
Third, regional product inventory management.
1. Regional stores with different prices, out of stock and new products have different display and promotion schemes. (attached table)
2. How to define the product positioning of each store in the region and analyze the product differentiation. (attached table)
How to write the regional manager's work plan 4. Market environment investigation
In view of their own region, conduct a detailed survey in advance to understand the population, quality, investment atmosphere, brand awareness of Guo Xin, economic development priorities, regional positioning, bank outlets, and the business development of surrounding securities firms.
Second, SWTO analysis.
1, advantage analysis
Brand advantages of Guo Xin: Wang Xin, Wealth Management, Jinyang Guang Securities Account, Golden Sun, Fortune Weekly, with high account opening efficiency, and accounts can be opened every day, and the scale of a single business department is relatively large.
Personal advantages: I graduated from finance major, so I have certain professional background advantages; Moreover, I have invested in the capital market for four years and accumulated some experience and some analytical skills; I hope to provide some help to the players in this regard.
2. Analysis of disadvantages
The number of business departments is relatively small, the accuracy of stock recommendation is relatively low, and the quality of some account managers needs to be improved; In addition, some new account managers generally have incomplete and unprofessional professional knowledge. 3. Opportunities Some enterprises and institutions do not have a large number of stocks, and the Foshan market has not yet reached saturation. The potential for opening new accounts is still great, especially in remote areas. 4. Threatening the major brokers to fight the commission war, which is a kind of suicide to quench their thirst, just like the price war in the TV industry in the past, the winner will be geometry! Nevertheless, other brokers have price advantages, so we should foster strengths and avoid weaknesses and strengthen staff training.
Third, make action plan and marketing strategy (key points)
1. Maintenance and marketing of bank outlets
2. Outdoor marketing
3. Development of new channels
4. Cooperate with other units in marketing.
5. Provide certain incentives.
6. Strengthen communication with employees.
Fourth, team management.
My own transformation from sales to management. Help the account manager to determine the monthly action target. Fully support the development of account manager business. Help some excellent account managers become team stars and set an example for everyone to learn. Share and exchange experiences. Improve the enthusiasm of account managers. A team must have three elements to be called a team: first, the goal should be concentrated; Second, the relationship should be harmonious and support each other; Third, working methods should be consistent and flexible.
Verb (abbreviation for verb) Learn and improve your ability.
Participate in some communication and management knowledge learning;
Self-concern and continuous learning about the stock market;
Learn from customers through communication and contact with them;
Sixth, the exploration of team culture.
Team culture is the soul of modern enterprises in the 2 1 century, and culture is the key to the sustainable development of economic entities. As for how to explore the team culture that suits me, I will establish an efficient and positive team as soon as possible through observation, communication and exchange, and explore the culture that suits my team.
Index fund refers to fund products with specific indexes (such as Shanghai and Shenzhen 300 Index, Standard & Poor's 500 Index, Na
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