Fund sales organizations refer to fund managers who handle the subscription, subscription and redemption of open-end fund shares according to law and other institutions that have obtained the qualification of fund consignment business. At present, domestic fund sales organizations can be divided into direct selling organizations and consignment agencies. Direct selling institutions refer to fund companies that directly sell funds. At present, direct selling of fund companies mainly includes two forms. One is that specialized sales staff directly develop and maintain institutional customers and high-net-worth individual customers, and the other is to develop and establish an e-commerce platform by themselves. Consignment agency refers to a commercial institution that signs a fund product consignment agreement with a fund company, sells fund products as an agent and earns a sales commission, mainly including commercial banks, securities companies, futures companies, insurance institutions, securities investment consulting institutions and independent fund sales institutions.