Although the temporary data can't prove anything, it does reflect that people's blind worship of BBA is gradually fading, and it is easier to accept the new value experience brought by luxury intelligent pure trams. From leading to being leading, especially the high-frequency evolution mode of new power products, the game rules of "three-year model change, seven-year replacement" of traditional fuel vehicles have been completely broken. Under the "crazy involution" of lifting the table and the difficulty of its own electrification process, BBA's situation seems to be far from as good as expected.
Volume is the eternal main tone, and focusing on product strength and user value is still the core of competition.
Counting the turmoil at the beginning of the year, the price war from Tesla to Citroen C6 made the market more and more chaotic; In the past few days, Krypton launched a high-profile "value war" in the name of a roll to the end, and frequently searched hot, which once again shocked the public.
Since the launch of the 2023 model 5438+ 10 in June, Krypton 00 1 has adopted the high-end optional configuration of many luxury models such as silent electric suction doors, full-grain leather seats in Monaco, and electric adjustable seats for the whole vehicle as standard. Three months later, other car companies were overwhelmed.
In this evolution, Krypton still hasn't forgotten the old users. On March 16, 2023, the owner of the car will get a reward worth 654.38+10,000 yuan. In Krypton Mall, you can not only buy trendy products, but also charge them.
For new car buyers, including 2023 customers who didn't arrange production before 9:00 on March 16, the "product limited time free upgrade package" launched by Extreme Krypton mainly covers the extremely blue appearance of 6000 yuan that all models can give away for free; Your version of the model can be upgraded to the Z-Sport advanced suit worth 35,000 yuan for free; ME version can upgrade the high-performance air suspension suit worth 28 thousand yuan for free; The WE model enjoys a free limited-time "free quantity" optional fund of 20,000 yuan.
This way of reconstructing the luxury value of the product not only makes the brand of New Power sigh too much, but also makes the comparison between Kyk 00 1 and Audi and BMW, showing the growth potential of China luxury intelligent pure electric brand.
Redefining luxury goods is no longer BBA's patent.
Good friends chose three mid-equipped models, namely, Krypton 00 1 ME version, Audi A6L dynamic version and BMW 530Li leading M sports suit, and made a comprehensive comparison in terms of performance, luxury configuration and intelligent driving.
It is not difficult to find that Krypton 00 1 ME can be equipped with a high-performance air suspension suit for free, which is not only absolutely leading in performance, but also has a huge value difference of 65,438+tens of thousands, allowing users to enjoy the fun of pure electric ceiling-level driving and control. The suit relies on the perfect cooperation between suspension and CCD electromagnetic vibration reduction system, which can make the suspension more flexible in corners, effectively restrain the roll and improve the driving limit.
In addition, the black technology and the five-speed height adjustment function can be adjusted with the speed, so that the polar krypton 00 1 has strong off-road capability, and the chassis automatically falls down at high speed, effectively reducing wind resistance and improving battery life.
Not only in terms of performance, but also in terms of luxurious and comfortable configuration, the Krypton 00 1 ME version has also opened the gap with Audi A6L and BMW 530Li. The former does not lack the advanced fabrics of full-grain leather seats in NAPPA, Monaco, but also has the configuration of heating/ventilation/massage/memory in front seats and heating in rear seats to relieve driving fatigue. The latter, even if the price is as high as 450,000+,relying on the high premium ability of the brand, will not choose to give users more joy under the temptation of profiteering.
If there is no luxury advantage, BBA's intelligent experience is even less worth looking forward to.
In recent years, relying on a more open Internet environment, China brand has not only accelerated its progress in the field of new energy, but also led the development of the industry with advanced interactive concepts and intelligent driving technology. Compared with joint ventures and luxury brands, China luxury intelligent pure electric brand has made great progress in both hardware and software.
In today's period of rapid development of automotive intelligent technology, it is hard to imagine that the intelligent rhythm of Audi and BMW will be as lame as their electrification measures.
Especially in the intelligent driving that people are most concerned about and also represents the future travel mode. Extreme Krypton 00 1 can spend more than 300 million yuan to upgrade the 8 155 intelligent cockpit for users free of charge. It can also be equipped with the most advanced dual 7-nanometer autopilot chips, and even use seven 8-megapixel high-definition cameras to bring L2-level assisted driving technology to users.
At the moment when OTA upgrade has been fully popularized, the 450,000+Audi A6L does not have the ability of sustainable evolution. Even the HUD that will soon become a standard will cost Audi and BMW 65,438+0,000+to choose. The lack of smart applications is also making them gradually out of the sight of young users.
With the automobile market in China officially entering the stock age, according to the data of the Passenger Association, in 2022, the retail volume of fuel vehicles decreased by 2.302 million vehicles year-on-year, while the new energy vehicles increased by 2.687 million vehicles, which has shown the erosion ability to the traditional fuel vehicle market.
The alternation of old and new times is often based on new standards, and the gradual decline of joint venture brands is a vivid portrayal of the old pattern being broken. Perhaps many people still think that BBA relies on brand advantages and is not in a hurry. However, the difficulty of electric strategy has actually shown the inner fear and anxiety of the Big Three.
This article comes from the author's car life, and the copyright belongs to the author. Please contact the author in any form. The content only represents the author's point of view and has nothing to do with the car reform.