If it is a big store with a relatively large sales scale, there can be multiple operations under the manager. It can be divided into several operations according to product category, channel and style, so that it can be managed horizontally, and can also be distinguished according to functions such as purchasing, sales and promotion.
If you are a brand with multiple stores, or a company with multiple brands or products from different industries, you can ask him to lead different teams to develop.
Operation promotion is mainly based on performance appraisal, and if it is managed by function, it needs corresponding KPI indicators. It depends on the situation of the enterprise itself.
Question 2: What is the key to e-commerce operation? Summarized several aspects.
Products. The purpose of doing e-commerce is to sell things. First of all, what do you sell? Is it attractive in the market? What is your core competitiveness? These are all issues that need to be considered. Only by choosing the right product can we start to go down, otherwise all the work done later will be in vain.
Service. Now doing e-commerce, in the case of similar products, whose service is good is of course more popular. When the service is done, there will be more repeat customers. Instead, it will be a one-time transaction. When it is difficult to develop new customers, whoever keeps more old customers will be more competitive.
Activities. To be an e-commerce, we must hold some activities from time to time. First, it can make the old customers accumulated before pay attention again and increase their influence; The second is to attract new customers and increase turnover. Of course, since it is an activity, we must control the intensity of the activity and have places that can attract consumers. Otherwise, it's really useless to do some activities that are neither painful nor itchy and can't grasp the pain points of customers, except wasting some time.
Logistics. No matter how good the products are and how successful the activities are, it is impossible without a good logistics distribution. Let consumers feel that the merchants attach great importance to what they buy and the delivery is very positive. Otherwise, the purchase of goods, poor user experience, intermediate distribution will delay for a period of time. It's hard to say whether customers will choose to buy next time.
The key to doing e-commerce operations is to find the right person. Personal strength is definitely not enough. You need a professional team to take charge. That's all for now. You can communicate again if you have any questions.
Question 3: What exactly does the post of e-commerce operation do? It depends on what company you are in. If you are an entity company, you are buying and selling specific products, specifically in several major sectors: product selection and pricing, shelf delivery, return, sales and refund promotion. In fact, it is similar to the manager of any store. You are responsible for all aspects of store product sales and cash marketing. Of course it sounds a lot, but a lot of work is complicated in the early stage and simple in the later stage. Different jobs have different labor intensity. As for the non-entity company, I have never been there and I don't know. I hope it helps you.
Question 4: What does e-commerce mean? How does it work? E-commerce, English is Electronic merce, referred to as EC. E-commerce coverage
It has a wide range and can be generally divided into two types: business-to-business or business-to-customer in addition
In addition, there is a customer-to-customer model, which is developing rapidly. As more and more netizens in China use the Internet.
Online shopping and bank card payment are becoming more and more popular, and the market share is also growing rapidly, and e-commerce websites are emerging one after another. The most common security mechanisms of e-commerce are SSL (Secure Sockets Layer Protocol) and
SET (secure electronic transaction protocol) two kinds.
Definition:
In a broad sense, it refers to the use of various electronic tools to engage in business or activities. These tools include basic telegraph, telephone, radio and electricity.
Video, fax to computers, computer networks, NII (national information infrastructure-information superhighway), GII (global information infrastructure) and the Internet and other modern systems. And business activities are from
Demand activities of pan-commodities (physical and non-physical, commodity and non-commodity production factors, etc.). ) is an activity after all reasonable and legal consumption of pan-commodities except the typical production process. In a narrow sense, it refers to the use of
The Internet is engaged in business or activities. To put it bluntly, e-commerce is the main feature of online trading, which is to realize zero inventory, fixed-point production and sales, and improve the production and sales efficiency of enterprises.
The process of e-commerce:
1. The enterprise displays product information to customers through the network, and customers visit the website through the browser, select the products to be purchased and fill in the order.
2. The factory confirms the customer through the order, informs the charging method, and informs its own application system to organize the purchasing procedure.
3. Customers interact with the financial department to transfer funds through electronic settlement.
4. The Finance Department informs the buyer and the seller of the result of fund transfer by email (or other means).
The factory organizes goods and delivers them to customers. From the actual process of e-commerce, e-commerce is a complete trade transaction process, which integrates information flow, business flow, capital flow and logistics.
Question 5: What does e-commerce include and how does it work? E-commerce includes many things, such as electronic transfer between banks, electronic remittance, online trade and online services (such as QQ)(B2B, B2C B2G).
According to the online terminology, it is to conduct commercial transactions by electronic means. Based on the electronic processing and transmission of data, it contains many different activities, involving products and services, traditional activities and new activities. ~ ~ hehe
From a systematic point of view, e-commerce website can be regarded as an open information management system. As a website, if this system wants to be fully and thoroughly implemented and roughly divided, it probably needs four levels:
The first layer, e-commerce is based on the network hardware layer. At this level, it is necessary to understand the functions of general computers, servers, switches, routers and other network devices, and understand the performance of enterprise network products, such as Cisco; Understand routing protocol, TCP/IP protocol, etc. Familiar with local area network knowledge and have the ability of network design, installation, maintenance and management. At this level, Cisco's CCNA, CCNP and CCIE certifications are authoritative in the industry. Generally speaking, the e-commerce curriculum system does not cover many things at this level.
The second layer is the software platform for implementing e-commerce. At this level, it involves the selection, installation, debugging and maintenance of server-side operating system, database, security and e-commerce system. For example, on Microsoft's windows operating platform, the server operating system currently has server2003；; The database has SQLserver；; E-commerce applications include merce server and content management server; ; Security includes ISA server and so on. At this level, many Microsoft certifications, such as MCSE, MCAD, MCSD, MCSA, McDerball, etc. It is undoubtedly helpful to master knowledge. But it is not the focus of e-commerce major.
The third layer, e-commerce application layer. At this level, the design and development of business logic and website products, such as interface design, may require knowledge of html, css, xml and scripting languages, as well as web page design and image processing skills such as Dreamweaver and Photoshop. Or the development of network applications. At this level, in some universities, some students interested in technology may realize it.
The fourth level, e-commerce operation management, involves various business support personnel such as customer service, market, trade, logistics and sales. It should be the focus of e-commerce learning! Types and operation forms of e-commerce
E-commerce is the most commercialized part in the network economy and the core component of business activities in the network economy era. It is usually composed of e-commerce between commercial organizations, e-commerce between commercial organizations and consumers, e-commerce between commercial organizations and administrative organizations, and e-commerce between consumers and administrative organizations.
1. Business-to-business e-commerce activities refer to a series of commercial transactions such as purchase and payment between industrial enterprises and between industrial enterprises through computer networks. People in the IT industry are used to calling it business to business. B2B for short.
2. E-commerce between commercial organizations and consumers refers to various e-commerce activities between industrial and commercial enterprises and consumers. It is mainly an e-commerce activity with the help of the Internet as a means of distribution, and online service, home delivery and other supporting service systems as a means of distribution. This kind of activity is the main component of e-commerce at present. Moreover, in China, its development speed is extremely fast, among which 8848 online, Netease, 800BUY and [mailbox protection] have developed rapidly and have begun to take shape. The abbreviation B2C is the abbreviation of BusinesstoCustomer.
3. E-commerce activities between administrative organs and commercial institutions refer to e-commerce activities between administrative organs and enterprises in industrial and commercial industries. Such as: * * online procurement, online bidding, online auction; * * * E-commerce activities such as online issuance of administrative licenses, import and export licenses, and online taxation of enterprises.
4. The e-commerce activities of administrative organs to consumers refer to the e-commerce activities of * * to individual citizens. Such as: online tax payment, social welfare fund distribution, outpatient service in online hospital, online remote ... >>
Question 6: What does e-commerce operation do? E-commerce is divided into R&D, operation and sales! Taking drugs as an example, pharmaceutical companies are legally authorized to sell drugs, but they are not responsible for the research and development and operation of drugs! The role of e-commerce operators is to put research and development (which may be developed by others) into the market and operate normally!
Question 7: What is the operation mode of e-commerce? E-commerce mode refers to the business operation mode and profit mode based on certain technology under the network environment.
Question 8: What is the score of 50 for operation (e-commerce, Tmall)? Here I use the daily work rules:
First, the physical examination is to see if the weight of your products and shops has decreased.
Second, check the data feedback and make corresponding changes according to the situation.
Third, check the overall data every month and every day.
Fourth, the activity content inquires and checks the commodity situation, and selects the appropriate commodity to declare.
Five, understand the latest activities and trends of Taobao, you can respond and learn in time.
6. Pay attention to some promotion methods, activities and prices of other stores in the industry.
Seven, weekly meeting, group meeting, weekly report, study and training document writing, daily report, activity analysis.
Eight, check some rankings of the industry with the help of the software purchased by the store.
Nine, soft writing, promotion outside the station.
X. Recruitment in taobao guest
I think everything is done by Tmall, don't you think?
Question 9: What are the contents of e-commerce operation? First, from a broad perspective, website operation is the floorboard of all website activities, including technology, art design, marketing, sales and content construction. , all belong to the scope of website operation;
Second, from a small point of view, website operation is independent of technology, art design, sales and marketing. In some large network companies, there are usually special website operation departments, so we often hear that these network companies have the titles of operation manager and operation director.
Obviously, the understanding of website operation should be understood from a small aspect, because only in this way can we define what website operation is and clarify the specific content of website operation, which is more instructive.
Website operation should include five aspects: website demand analysis and arrangement, channel content construction, website planning, product maintenance and improvement, and departmental communication and coordination. However, what are the work contents of these five aspects? Below, a comprehensive analysis will be made.
Demand analysis and arrangement
For a website operator, the most important thing is to understand the requirements and put forward specific suggestions and schemes to improve the website on this basis. Of course, these suggestions and plans should not be swallowed up, but should be discussed and analyzed with everyone to confirm whether they are concrete and feasible. When necessary, it is necessary to conduct investigation and evidence collection or analysis and statistics to comprehensively evaluate the desirability of these suggestions and programs.
Demand innovation directly determines the characteristics of the website, and the website with characteristics will be more valuable and attract users. For example, in every edited article of Sina, other content links that are extremely related to the content are often provided for readers to choose, giving full consideration to users' interest needs. The change of website details should be based on grasping the needs of users.
In addition, the analysis of demand also includes the study of competitors. Study the products and services of competitors, see what innovations they have made recently, and judge whether these changes are really valuable. If it can bring value to users, there is no doubt that "takenism" will be implemented.
Channel content construction
Channel content construction is an important work of website operation. The whole website, in fact, you will feel that you are doing content, which will be more obvious for some information portals. The content of the website determines what kind of website you are making. Of course, there are also some functional websites, such as search and instant chat. It only provides one function for everyone to use these functions. But don't forget, the ultimate goal of using these functions is to get the information you want.
The construction of channel content, more work is done by specialized editors, including channel column planning, information editing and uploading, information content quality improvement and so on. Editors, who do the work within the scope of website operation, are important members of website operation.
Content construction is a long-term accumulation process. Improving the quality of website content should be the ultimate goal of editors. For many small websites, or some big websites, website editors assume the role of website operators. Not only should you be responsible for editing information, but also making requests, making plans and so on.
Website planning
Website planning, including preliminary market research, feasibility analysis, planning document writing, business process description, etc. Planning is the key to building a website. A website will eventually become a good website only if it is really well planned. Because the previous website planning involved many market factors. Here, this book does not discuss.
Plan effectively according to the demand. How to display the title and content of the article, how to place function keys, how to display advertisements, etc. , all need reasonable and scientific planning.
Page planning and design are different. Page planning is relatively primary, while page design has risen to a more advanced level. For the preliminary plan given in the operator's plan, the designer can fill in the drawing and add color to make it a beautiful page, so that customers or users can get a good impression.
Product maintenance and improvement
In fact, the maintenance and improvement of products have some similarities with the demand analysis mentioned above. But in this section, more emphasis is placed on product maintenance. Product maintenance should be more about maintaining the products purchased by customers and responding to the questions raised by customers.
In most Internet companies, there are more customer service staff. Many times, customer service staff may not be very clear about technology, products and other issues, and many customers' questions are not well answered. At this time, it is necessary for operators to analyze and judge the problems, or give customers a reasonable explanation ... >>
Question 10: What does the operation of e-commerce website include? The operation of e-commerce websites includes the following aspects:
First, from a broad perspective, e-commerce website operation is the general term for all website activities, including technology, art design, marketing, sales and content construction. , all belong to the category of website operation;
Second, from a small point of view, the operation of e-commerce websites is independent of technology, art design, sales and marketing. In some large network companies, there are usually special website operation departments, so we often hear that these network companies have the titles of operation manager and operation director.
Obviously, the understanding of e-commerce website operation should be understood from a small aspect, because only in this way can we define what website operation is and make the specific content of website operation clearer and more instructive.
The operation of e-commerce website should include six aspects: website demand analysis and arrangement, channel content construction, website planning, product maintenance and improvement, effect data analysis and departmental communication and coordination.
Demand analysis and arrangement
For an e-commerce website operator, the most important thing is to understand the needs, and on this basis, put forward specific suggestions and programs to improve the website. Of course, these suggestions and plans should not be swallowed up, but should be discussed and analyzed with everyone to confirm whether they are concrete and feasible. When necessary, it is necessary to conduct investigation and evidence collection or analysis and statistics to comprehensively evaluate the desirability of these suggestions and programs.
Demand innovation directly determines the characteristics of the website, and the website with characteristics will be more valuable and attract users. For example, in every edited article of Sina, other content links that are extremely related to the content are often provided for readers to choose, giving full consideration to users' interest needs. The change of website details should be based on grasping the needs of users.
In addition, the analysis of demand also includes the study of competitors. Study competitors' products and services, see what innovations they have, and judge whether these changes are really valuable. If it can bring value to users, there is no doubt that "takenism" will be implemented.
Channel content construction
Channel content construction is an important work of e-commerce website operation. The whole website, in fact, you will feel that you are doing content, which will be more obvious for some information portals. The content of the website determines what kind of website you are making. Of course, there are also some functional websites, such as search and instant chat. It only provides one function for everyone to use these functions. But don't forget, the ultimate goal of using these functions is to get the information you want.
The construction of channel content, more work is done by specialized editors, including channel column planning, information editing and uploading, information content quality improvement and so on. Editors, who do the work within the scope of website operation, are important members of website operation.
Content construction is a long-term accumulation process. Improving the quality of website content should be the ultimate goal of editors. For many small websites, or some big websites, website editors assume the role of website operators. Not only should you be responsible for editing information, but also making requests, making plans and so on.
Website planning
Including pre-market research, feasibility analysis, planning document writing, business process description, etc. Planning is the key to building a website. A website will eventually become a good website only if it is really well planned. Because the previous website planning involved many market factors. Here, this book does not discuss.
Plan effectively according to the demand. How to display the title and content of the article, how to place function keys, how to display advertisements, etc. , all need reasonable and scientific planning.
Page planning and design are different. Page planning is relatively primary, while page design has risen to a more advanced level. For the preliminary plan given in the operator's plan, the designer can fill in the drawing and add color to make it a beautiful page, so that customers or users can get a good impression.
Product maintenance and improvement
In fact, the maintenance and improvement of products have some similarities with the demand analysis mentioned above. But in this section, more emphasis is placed on product maintenance. Product maintenance should be more about maintaining the products purchased by customers and responding to the questions raised by customers.
In most Internet companies, there are more customer service staff. Many times, the customer service staff may not be very concerned about technology, products and other issues ... >; & gt