A business plan is a written material prepared by a company, enterprise or project unit in accordance with certain format and content requirements in order to achieve development goals such as attracting investment and financing, and comprehensively shows the current situation and future development potential of the company and the project to the audience.

Business plan is an all-round project plan, and its main intention is to submit it to investors, so that they can judge the enterprise or project, so that the enterprise can obtain financing. The business plan has a relatively fixed format, covering almost all the contents that investors are interested in, from enterprise growth experience, products and services, marketing, management team, shareholding structure, organization and personnel, finance, operation to financing scheme. Only a business plan with detailed content, rich data, complete system and exquisite binding can attract investors, let them know about your business operation plan and make your financing demand become a reality. The quality of business plan is very important for your project financing.

Business plan is an enterprise's vision for the future in order to look forward to the business prospect, integrate resources, concentrate on solving problems and looking for opportunities. Unfortunately, people only think that business plans are used to apply for venture funds. In fact, a business plan is to predict the growth rate of an enterprise and make a future action plan.

Business plan helps entrepreneurs or entrepreneurs to draw a career blueprint, arrange company operations and attract investment or financing.

For entrepreneurs who start new businesses, business plans have four basic objectives: to determine the nature and content of business opportunities; Explain how entrepreneurs plan to take advantage of this opportunity to develop; Determine the factors that are most likely to determine the success of the enterprise; Identify tools for raising funds.

A business plan can be regarded as an entrepreneur's game plan. It embodies the ideal and hope of urging entrepreneurs to devote themselves to creating enterprises. The most common business plan we see is to make a business plan for a new enterprise. In these business plans, entrepreneurs plan the sales, operation and finance of pre-built enterprises in the first 3-5 years. However, business plans can also be used to explain the significant expansion of existing enterprises. For example, entrepreneurs of existing small businesses may plan to increase production lines or open branches;

As a blueprint for entrepreneurs to create new enterprises, business plan is essentially a bridge between ideal and reality. It is impossible for entrepreneurs to see the enterprise become a material entity without seeing the expected final result in their minds at the beginning. The business plan first sells the planned entrepreneurial or business activities to the entrepreneurs themselves. Entrepreneurs will have a deeper understanding of what they want to do while making business plans.

For an entrepreneur, he can develop from a unique idea to fully realize market opportunities, and turn ideas into practical entrepreneurship. For an entrepreneur who has a certain foundation and wants to further expand the scale, he can see the opportunity to promote the rapid development of the enterprise through the business plan.

Communication tool

Business plans can be used to introduce the value of enterprises, so as to attract investment, credit, employees, strategic partners or other stakeholders including the government.

A mature business plan can not only describe the growth process of your company, show the future growth direction and vision, but also quantify the potential profitability. This requires you to have a comprehensive understanding of your company, think about all existing problems, make a good plan for possible hidden dangers, and be able to put forward an effective work plan.