Li Ning, an angry sponsor, came to CBA with a contract because the players broke the rules and sometimes wore competing products. In order to safeguard its own interests, Li Ning took up his weapon and demanded to cut the sponsorship funds of CBA. When it comes to money, the authorities take immediate measures. As a result, the huge fines that have been raging on the Internet in recent days. As many as 10 teams were fined, and the amount of fines reached more than 4 million. Many fans began to vomit Li Ning's inhumanity, because some players' annual salary was not enough to pay fines.

That makes sense. This matter is still between the player himself and the official, and has nothing to do with sponsor Li Ning. People just protect their own interests. On the one hand, players make mistakes first and take advantage of the rules. Li Ning provides players with a series of sports equipment such as jerseys, hats, leggings and hand guards. In other words, anything a player wears must be a Li Ning brand. However, some players wear illegal competing products in some hidden occasions or under their clothes.

On the other hand, CBA officials have been slow to respond. Li Ning has appealed for this matter, but the official did not pay attention to it and did not remind the players, which caused such consequences. Then the problem is coming. The biggest sponsor of CBA is Li Ning. Why did it become Nike when it came to the national team? Is Li Ning reluctant to pay? The answer is just the opposite. In order to support our own basketball, Li Ning offered several times the price of Nike.

Including this CBA, the sponsorship fee is several hundred million a year, and Nike is only willing to contribute 30 million. In the final analysis, it is still the resources provided by Nike to China Men's Basketball Team that Li Ning can't satisfy. For example, the NBA Summer League, the pre-Olympic training match and the Yao Fund League are all arranged by the sponsor Nike. At the same time, they also packaged these activities together, giving the China men's basketball team a chance to compete with the NBA.