The cases of word-of-mouth marketing are beneficial to Jiejie, American Children's Make-a-Wish Foundation and Red Bull.

1. Lijie

Lijie found that the business growth of its Drip brand disinfectant in markets outside China's big cities was very difficult. A word-of-mouth marketing campaign was launched for mothers' influencers. Li Jie distributed 48, samples to 4, mothers' influencers, and each mother and more than a dozen of their friends will receive a set of products. The activity was a great success.

2. The American Children's Make-a-Wish Foundation

is a global organization dedicated to helping dying children realize their wishes. A story about Little Batman punishing evil and promoting good and saving the city was staged. Participants in the event include US President Barack Obama and other government and legal officials. The San Francisco Chronicle, the main newspaper in San Francisco, also published an extra gotham city Chronicle on the same day, with the headline "Batbaby saves the city".

3. Red Bull

The Rising Star Competition of Red Bull Campus Brand Student Manager sponsors students to carry out activities around the campus, so as to build the brand's popularity. The Red Bull Dormitory Band Project holds talent show activities for students and establishes connections with student customers. The Red Bull Reporter Project sponsors students majoring in journalism and film to create stories, thus enhancing the reputation of the Red Bull brand.

word of mouth

word of mouth refers to people's oral praise, also refers to people's comments, oral legends of the masses, and also refers to oral idioms circulating in society.