It refers to the mode of raising project funds from netizens in the form of group purchase+pre-purchase. Crowdfunding uses the characteristics of the Internet and SNS to let small businesses, artists or individuals show their creativity to the public, win everyone's attention and support, and then get the needed financial assistance.

Extended data

The positive significance of crowdfunding:

1, low threshold, help people realize their dreams.

Low threshold is one of the characteristics of crowdfunding, which can help people from all walks of life realize their dreams. People from all walks of life have their own dreams, but it is more difficult to realize them at the grassroots level. The emergence of crowdfunding just provides these people with an opportunity to realize their dreams.

2, brand communication, help enterprise development.

Crowdfunding is a subdivision of Internet finance. As Internet finance, it is a marketing point in itself. Secondly, through crowdfunding, match the upstream and downstream industrial chains, including the capital market and end users, and realize the docking of resources and funds. The biggest value of crowdfunding is the advertising value.

3. Enrich the capital market

Crowdfunding is a capital game. Enterprises raise start-up funds for their own projects through crowdfunding. For entrepreneurs, it can not only reduce financing costs, but also call seed users to promote entrepreneurial projects. At the same time, more investors can enjoy the benefits of equity and participate in the project. Through crowdfunding financing, it can not only solve the financial problem, but also greatly promote the accumulation of users and brand communication.

reference data

Baidu encyclopedia-crowdfunding