The topic of this speech is the self-cultivation of a bookstore clerk.

First of all, I would like to thank Xiaofengguang Bookstore for protecting me from wind and rain.

For this reason, I would like to express my gratitude and use what Awei has learned to repay the great treasures of Xiaofengguang Bookstore for their kindness.

When we go to a bookstore, what we often see is the bookstore sign, such as Xinhua Bookstore, Sisyphus Bookstore, or Xiaofengguang Bookstore. When entering a bookstore, we often see some classification frame signs. For details, please refer to my article: How to open a bookstore correctly

bookstore.

The classification frame sign can reflect the bookstore's ability to edit products and spaces.

As a bookstore framework, let’s talk about our domestic bookstore book product classification framework structure and the self-editing ability of the bookstore subject from three aspects (or current situation).

The first is the editing ability of Xinhua Bookstore using the China Library Library as a reference plan; the second is the editing ability of small and medium-sized bookstores from the perspective of book product publishing; the third is the self-editing ability of domestic specialty bookstores, Halloween Bookstore, One-Way Space and Sisyphus

bookstore.

The above three are just generalizations made for clear explanation and easy understanding. In fact, most bookstores are often a combination of the three.

1: We can go to the nearby Xinhua Bookstore to take a look. Most of them often refer to the Chinese Library Method to edit their own spaces. In actual scenes and spaces, the disadvantages of this method soon appear. The Chinese Library Method is too complicated.

It often leads to confusion. I will not give too many examples here, but only one. For example, Category B Philosophy & Religion includes and maps to philosophy, logic, aesthetics, psychology and religion. Religion is a field that can be subdivided.

Not much to say here.

Two: Generally, they are small and medium-sized bookstores, and they don’t have much knowledge about the Chinese Library Method and the subject system. For the convenience of replenishment, they are edited according to the publisher’s perspective. For example, there are Sanhui, Utopia, Oracle, and Sanlian Bookstore.

The publisher edits the book product framework through other means.

Here, I mainly talk about the editing capabilities of the third type of book product framework.

For detailed articles, please see: As the best academic bookstore, how does Halloween Bookstore select its products?

Let’s look back at how to open a bookstore correctly. It can be seen that the One-Way Space Hangzhou flagship store has learned from the editing capabilities of the Halloween Bookstore book product framework.

After talking about the above two bookstores, let’s briefly talk about the editing capabilities of the book product framework of Tsutaya Bookstore, which is the new favorite bookstore. To see clearly the editing skills of Tsutaya Bookstore, please refer to "General Studies: Categories of Knowledge", just from the information level

Let’s dismantle the product editing capabilities of Tsutaya Bookstore.

Finally, I am here to talk about the logic of building the book product framework of Sisyphus Bookstore. There are three major categories ABC. Category A is new products arriving in stores, category B is best-selling categories, and category C is regular categories.

The observation period for Category A products to enter the store is 60 days to form dynamic sales data. Based on the sales volume, it is decided to enter the Category B or Category C product framework.

Books in the category B product framework can also be products in the category C framework that generate better sales and then enter the category B framework books.

The future classification framework trend of bookstores is basically inseparable from two models, the Sisyphus Bookstore model or the Halloween Book Garden model.

Whether it is the Sisyphus Bookstore model or the Halloween Bookstore model, there is no right or wrong, no good or bad, only whether it suits you or not.

After talking about the model of the book product classification framework, let me talk about the overview of domestic bookstore practitioners and the work I am currently engaged in.

Domestic bookstore practitioners, whether they are owners who spend money to open bookstores or basic employees, have almost no knowledge of book products, or they copy the library classification system mechanically, thinking that library practitioners are the most professional when setting up a bookstore.

The product framework is the most experienced, but it is not the case.

For example, I have seen some bookstore book product frameworks built by library practitioners or graduates, and the concepts of social science are still vague.

This results in the phenomenon of social science books mixed with multi-disciplinary books.

Taxonomy is both simple and complex.

To put it simply, taxonomy is the ability to understand vocabulary; to put it more complicatedly, your classification framework system determines your cognitive ability.

Wherever our classification goes, our cognition reaches there.

Most people in bookstores can't tell the colors of different socks, so mixing and matching is just another way.

This is just a lack of understanding of the subject framework of book products, and the current situation of being unable to distinguish between publishing houses, publishing house sub-brands and private publishing companies.

Some bookstore practitioners or bookstore owners have insufficient knowledge of different bookstore formats and cannot find a point of strength. They are too biased and narrow-minded and tend to overgeneralize and lose money.

Because of their own lack of knowledge, they lose money and youth, and a very small number of people curse this industry.

As for the current situation of the industry such as the "inversion of wholesale and retail sales" of books, this is not a problem that can be explained clearly in a day or two.

The above is just basic common sense. When it comes to the actual operation and management, the establishment of the book selection framework system, the solid camp and the smooth soldiers, without framework awareness, there is no problem of product selection optimization plan.