1. Intensified market competition: The competition in the retail industry is fierce, and suning universal faces the competitive pressure from other retailers. The increase of competitors' market share, price war, etc. All this led to a decline in sales in suning universal, which in turn led to a loss.

2. Increase in operating costs: suning universal's continuous expansion of operating scale, increase in the number of stores, and promotion of logistics and distribution capabilities have all brought about an increase in operating costs. If the sales volume does not increase correspondingly, or other costs are uncontrollable, it will lead to losses.