Of course, he has an identity - a "non-mainstream" angel investor.

"Entrepreneurship Workshop solemnly admits that we are 'a well-known investor' who invested in Huang Taiji. Because I have always been lazy, I did not announce it in time. I apologize." This is what Mai Gang said on Weibo a few days ago in response to Huxiu.com's article questioning Huang Taiji.

statement.

However, "a well-known person" is in quotation marks, because compared to Huang Taiji, who is doing Internet marketing in full swing, investor Mai Gang is very low-key.

Some people even couldn't tell the difference between Mai Gang's Entrepreneurship Workshop and Kai-fu Lee's Innovation Workshop, although as a business incubator, the former is more than 4 years earlier than the latter.

Mai Gang When you look through Mai Gang's resume, one word "gorgeous" will definitely come into your mind: He joined the VC industry in 1997; participated in the preparation of Shenzhen Innovation Investment Company; participated in the establishment of Shanghai Pudong Science and Technology Innovation Investment Company as the vice president; served as Defeng

Director of Jie Investment Fund; Founder of SNS website Yiyou; Founder of document sharing website Doudin; Founder of Tongka and served as chairman of the company; serves as executive director of China Youth Angel Association and president of Tianjin Angel Investment Association... "I am the earliest in China

I am a VC practitioner, and later started my own business, and then started to do angel investment, and also contributed to funds as LP. These experiences have allowed me to see all angles of the industry, and I have understood the interests, ideas and entanglements of each role.

” Mai Gang summarized his “GP-LP-Entrepreneur-Angel Investor” trajectory to i Dark Horse.

When Brother Heima asked Mai Gang his favorite identity label now, his answer was angel investor. He has invested in nearly 60 start-up companies so far.

As one of the few angel investors in China who has worked as a GP, LP and started many businesses, why did Mai Gang invest in the controversial Huang Taiji?

Why did he invest in becoming an IT man in a traditional industry?

What investment concepts and principles does he hold?

The following is spoken by Mai Gang.

“Cement + Mouse” When I make investments now, I pay more attention to the field of “cement + mouse”. This concept was proposed by me in 2009, but it was not really implemented at that time.

Since 2011, I have found that most Internet entrepreneurs are unable to continue, but "cement + mouse" is a direction that can break through.

It should be said that my thinking is advanced, and the actual operations of these investment cases in recent years have also verified my views.

Why would I vote for Huang Taiji?

Because its founder He Chang uses Internet ideas to enter the catering industry, which I agree with very much; on the other hand, He is indeed a talent. He has worked at Baidu and Google and has a profound understanding of Internet marketing and user experience.

Having both of these aspects in place, I voted without hesitation.

Huang Taiji has made full use of the Internet to improve the marketing and user experience of traditional catering.

Later, some people said that they would follow the trend and make Roujiamo, but is it really as simple as posting on Weibo, WeChat and creating topics?

no!

The success of a company must have something unknown. For example, Huang Taiji's Internet ordering process, customer experience mechanism and queuing system are all operated internally through the Internet.

To be honest, it is impossible for all consumers to like Huang Taiji.

It can quickly acquire users at low cost through the Internet, which is already great, because as long as the consumer market is large enough, you can make money selling shit.

The Internet has changed the traditional catering industry in terms of experience and brand connotation. The feeling of eating yellow Taiji is definitely different from buying pancakes and fruits on the street. The latter will make people feel very silly, while the former is just boring to many people.

It means petty bourgeoisie.

This is the same as Xiaomi mobile phones, they are all putting a label on themselves.

In addition, the trendy store I invested in, Bubble Mart, is a similar example. You can feel the impact of the Internet on the supply chain of the traditional retail industry.

Wang Ning, the founder of Bubble Mart, used to work at Sina and had previously worked in the retail industry. He is very experienced in combining the Internet with traditional industries.

For example, in the past, businesses purchased products themselves and then sold them to consumers, who passively accepted them.

However, Bubble Mart will introduce some Internet factors in the procurement process. For example, the procurement data comes from Taobao, and allows users to participate in the procurement process. They will purchase whatever the users think is good.

Supply chain management is applying the Internet model to enter the consumer-led C2B era, which will be a fundamental revolution in the retail industry.

The Guoku Netbody I invested in also reflects the changes that IT means and the Internet have brought to the traditional service industry.

Jia Ran, the founder of Guoku.com, neither used Internet marketing like Hechang, nor did he engage in traditional retail like Wang Ning. He chose fruit cutting, which was easier to get, and used IT technology to develop systems, control order processes and

Establish a procurement system.

An ordinary fruit vendor may be able to serve a dozen companies, but to serve thousands of companies well, a strong management and operation system must be in place. At this time, the advantages of IT personnel can be fully demonstrated.

The above three are typical cases of IT men transforming into traditional industries.

What kind of IT man is suitable for traditional industries?

First of all, you must especially like to do dirty work. Many IT men cannot pass this level. Too many people like to chase hot spots.

At the same time, you must understand that the Internet is not a panacea, and it cannot be applied to any industry.

You must find some suitable fields. For example, if you are also engaged in retail industry, there is no way to do standardized retail industry, while experiential and non-standard retail industry has a lot of room for development.

Therefore, entrepreneurs must understand this trend and keep up with it smartly. Many entrepreneurs follow others' opinions and make apps when others do it, but they don't know that things have changed.