"Dairy Industry Dynamics" Dairy Industry Dynamics in November: Many new products appeared in the third China International Import Expo(CIIE).

Food Partner Network News In November, there were the following developments in the dairy industry: many new products appeared in the third China International Import Expo(CIIE); Yili and Mengniu made efforts to build a milk source base; The functional dairy brand has been strategically financed by millions of yuan; Youran Animal Husbandry, a raw milk supplier, plans to go public in Hong Kong; Wenshi shares intend to split the dairy business and go public; Mengniu and Yili apply for registered trademarks; Report on Dairy Products Import in China was released.

Many new products appeared in China International Import Expo(CIIE)

in November. There were many new products, such as research-simplified normal-temperature yogurt, Dora lamb Xinchen children's goat milk powder and cross-border version of goat milk powder, Similac A2 organic infant formula, Enminshu 1+ non-sensitive amino acid total nutrition formula powder and so on.

Among them, at the 3rd China International Import Expo(CIIE) held in Shanghai, Yashili, Aoyou, Abbott and Danone all introduced new milk powder.

On November 6th in China International Import Expo(CIIE), Mengniu Yashili announced the launch of Dora Lamb, its brand of infant formula milk powder, including Xinchen children's milk powder and cross-border version. According to reports, these two new products are launched for school-age children and infants aged 3-14 respectively. They are all imported from Australian original cans and are made of 1% pure goat milk protein.

In China International Import Expo(CIIE), Aoyou exhibited two kinds of camel adult milk powder under Oz Farm for the first time, including Oz Farm1% pure camel milk powder and Oz Farm probiotic formula camel milk powder. Aoyou revealed that these two new camel milk powder products are scheduled to be launched in January 221.

On November 5th, Abbott demonstrated its science and technology covering diagnosis, medical devices, nutrition and medicines in China International Import Expo(CIIE). Among them, in the field of nutrition, Abbott exhibited a number of products that made their debut in China through cross-border e-commerce platforms, such as Abbott Huanxin upgraded Jingzhi blue can series, which was launched in China International Import Expo(CIIE), and Similac A2 organic infant formula, which was launched across the border.

On November 6th, Danone nutricia released a special new product "Newquan Star One Plus" in China International Import Expo(CIIE). This high-energy and full-nutrition milk powder is suitable for infants and children aged 1-1 who are malnourished or at risk of malnutrition. In addition, the first children's growing milk powder, AptaGrow, owned by Danone nutricia, also appeared in China International Import Expo(CIIE). The AptaGrow series divides the products into three age groups, which are suitable for children aged 1-3, 3-6 and 6-1 respectively.

In addition to the new products appearing in China International Import Expo(CIIE), Guangming, Ilian Muxi, Primavita Comvito and Nestle have also launched new products.

On November 3rd, Guangming announced the launch of a study on normal-temperature yogurt. This product focuses on health and zero addition, adopts an exclusive minimalist formula, and contains 3g protein per 1g. The product is sterilized by ultra-high temperature and has a shelf life of 6 months. On November 24th, Bright Dairy Vibrant Probiotic Flavored Fermented Milk came on the market, with three flavors: original flavor, yellow peach and aloe.

After launching Yogurt Cold-resistant Magic Milk, Yili launched a series of ginger products again, and its yogurt brand Anmuxi launched a new ginger-flavored yogurt with 3.1g protein per 1g product. In addition, on the day of Double Eleven, Yili's normal-temperature milk beverage brand Yogurt and Hanfu brand Huachaoji jointly launched a laurel flower rhyme gift box, which contained a box of yogurt, sweet-scented osmanthus and glutinous rice-flavored milk beverage, a chest-length shirt and skirt of Huachaoji, a slung bag and an antique storage box.

In order to satisfy China consumers' pursuit of high quality and diversification, Primavita Kangweiduo Hollerie, a Dutch infant milk powder brand, announced that it would launch a brand-new international version of infant cow and goat milk powder products in Tmall International. The descriptions of all parts of the upgraded product packaging are in English, French and Dutch, which greatly facilitates the global consumers' recognition.

On November 28th, the first non-sensitive amino acid total nutrition formula powder "Enminshu 1+" of Nestle Health Sciences, which is specially designed for children over one year old who are allergic/malabsorptive to a variety of food proteins, was officially announced at the 6th Xinhua Symposium on Digestion and Nutrition for Children and landed through cross-border e-commerce channels.

Yili and Mengniu made efforts to build milk source bases

In terms of milk source base construction, Yili and Mengniu continued to make efforts. Among them, Mengniu Dairy plans to build a new pasture in Qiqihar; Yili and Jiangsu Agricultural Reclamation jointly build the largest milk source base in East China; Mengniu and Yili both invested 4 billion yuan in Kezuozhongqi to build a milk source base.

On November 1st, Qiqihar Beiyuan Development Zone and District Development and Reform Bureau invited Song Hui, general manager of Mengniu Dairy's milk source division, to exchange views again on the construction of 1, new pastures by Mengniu Dairy during the 14th Five-Year Plan period, and made in-depth planning on the cooperation mode and site selection for the construction of 3, large-scale sightseeing pastures, so as to fully promote the construction of milk source bases.

On November 26th, the signing ceremony of strategic cooperation memorandum between Yili Group and Jiangsu Agricultural Reclamation Group was held in Nanjing. The signing of the contract between Yili and Jiangsu Agricultural Reclamation Bureau will jointly build the largest high-quality milk source base in East China, with more than 1, cows on hand to better serve consumers in Jiangsu and East China.

In addition, the People's Government of Kezuozhongqi disclosed the October construction and other progress of key projects with an investment of over 1 million yuan in 22. According to reports, the demonstration project of circular economy breeding of Mengniu dairy cattle and beef cattle in Kezuozhongqi has a total investment of 4 billion yuan, and the pasture breeding plan is to import 1, Holstein dairy cows, 2, Simmental dairy cows and 3, dairy fattening cows within three years. The 1,-head milk source base project in Yili, Kezuozhongqi has a total investment of 4 billion yuan, and it is planned to raise 1, dairy cows, build a 1,-ton feed production line and related supporting facilities within three years.

Capital market: one enterprise has obtained strategic financing of several million yuan, and two enterprises plan to go public

In the capital market, functional dairy brand Niumao Black has obtained strategic financing of several million yuan, raw milk supplier Youran Animal Husbandry plans to go public in Hong Kong, and Wenshi shares plans to split the dairy business and go public.

Niumao Heihei, a functional dairy brand, has completed several million yuan of strategic financing. The investors are Qinghai Jiangheyuan Investment Group and an industrial fund of a regional food and beverage enterprise. This round of financing is mainly used for product research and development and supply chain optimization.

On November 2th, Wen's Food Group Co., Ltd. announced that the board of directors of the company authorized the management of Wen's Dairy Company and its subsidiary to start the preparatory work of splitting Wen's Dairy Company and listing it on the domestic stock exchange.

On the evening of November 29th, Youran Animal Husbandry disclosed its prospectus on the Hong Kong Stock Exchange and planned to raise funds for listing. The raised funds will be mainly used for investment projects in the next two years, including pastures under construction, newly-built pastures and feed production bases, and the required facilities and equipment will be purchased for them to meet the expanding business needs of the company and achieve sustained profitable growth through economies of scale.

Mengniu and Yili applied for registered trademarks

In November, Mengniu and Yili both applied for registered trademarks. Among them, Mengniu applied for registration of the trademarks of "Teasing Cows" and "Really Dare Coconut", while Yili applied for registration of the trademarks of "Cow YEAR" and "Hippie Cow Night".

According to the trademark information of App searched by enterprises, Inner Mongolia Mengniu Dairy (Group) Co., Ltd. applied to register the trademarks of "Teasing Cows" and "Really Dare Coconut". Among them, the date of application for the trademark "Funny Cow" is November 9; The application date for the trademark "Really Dare Coconut" is November 12th.

According to the trademark information of App searched by enterprises, on November 2nd, Yili applied for a number of trademarks, including "Niu YEAR" and "Hi Pi Niu Ye", and the international classification involved convenience food, food, medicine, beer and beverage, etc.

Release of Report on Dairy Products Import in China

During the third Import Expo in 22, the Dairy Industry Committee released the Report on Dairy Products Import in China, which pointed out that in 219, the number of dairy products imported by China was 3.77 million tons, up 11.9% year-on-year, with the amount of US$ 11.64 billion, up 1.2% year-on-year. From 21 to 219, the average annual compound growth rate of dairy imports reached 16.5%.