Recently, FF has made a new move: on December 14, France-France Automobile (Zhuhai) Co., Ltd. was officially established with a registered capital of US$250 million. It is fully owned by FF Hong Kong Holding Limited. The legal person is Jia Chentao, who is also the

Supervisor of LeTV Ecological Automobile (Zhejiang) Co., Ltd.

This is another important development after FF announced the completion of US$40 million in bridge financing this year.

At the end of last year, FF CEO Breitfeld revealed that it was negotiating cooperation with domestic car companies.

The registration and establishment of the Zhuhai company may not be completely regarded as a signal of "Jia Yueting's return to China", but from a pragmatic perspective, it can be regarded as the first step for the new FF Automobile Company to launch a new Chinese business.

When it comes to legendary business cases in Zhuhai, in addition to Lei Jun and Kingsoft, everyone thinks of Shi Yuzhu, who has experienced ups and downs.

In 1996, Shi Yuzhu's financial chain broke due to the Giant Building, and it was not until 2000 that he made a counterattack to pay off his debts.

Nowadays, FF, which has semi-retired in China, chose to airborne in Zhuhai, which is worth pondering.

Environmentally speaking, Zhuhai’s new energy vehicle environment is suitable for FF airborne operations.

Since 2017, Zhuhai has been seeking to build the third largest new energy vehicle production base in Guangdong Province after Guangzhou and Shenzhen.

In the integration of the industrial chain, we have introduced Sanshun Company and Enjie Company, which produce power battery raw materials; Penghui Company, which produces finished battery products; Lipaier Automobile and Shangfu Electric Technology, which produce electric vehicle accessories; and Runxing, which manufactures charging equipment.

Tai Electrical Appliances; Yinlong New Energy, ZTE Smart Vehicles, and Yihua Electric Vehicles with vehicle production qualifications.

However, it can be seen that in this territory, the enterprise cultivation of electric passenger cars is still missing, and FF has the opportunity to fill the gap.

At present, the global environment is undergoing tremendous changes, and it is necessary for the Pearl River Delta Greater Bay Area to find and cultivate new industries.

It is reasonable for the various actors in the Greater Bay Area to strive to be first.

According to public information, governments across the country have launched a car-grabbing war, among which: 1. Hefei partner NIO.

In April this year, NIO introduced 7 billion yuan of strategic investment from Hefei Construction Investment Holding (Group) Co., Ltd., SDIC Investment Management Co., Ltd. and Anhui High-tech Industrial Investment Co., Ltd.

Currently, the Hefei Municipal People's Government has issued a policy stating that it supports vehicle companies such as JAC, NIO, JAC Volkswagen, Ankai Bus, Hefei Changan, and Chery (Chaohu) to strengthen the construction of new energy vehicle supply chains and innovate "vehicle and electricity separation"

and other business models, enhance the international competitiveness of the brand, and cultivate industry leaders.

2. Zhaoqing, Guangdong partner Xiaopeng.

In the first half of 2020, Xpeng Motors obtained the vehicle manufacturing enterprise license and its self-built factory in Zhaoqing was officially put into production.

In October, Zhaoqing High-tech Zone is increasing vertical investment in the industry chain around Xiaopeng Motors, forming an industry chain that integrates production and sales and serves as a mutual market, and realizes the "internal cycle" of the new energy automobile industry.

3. Chongqing Partner Xiaokang Co., Ltd.’s Thalys electric vehicle brand.

In September last year and April this year, Chongqing Jinxin Fund and the Liangjiang New Area Management Committee invested in the main company of Cyrus Electric Vehicles (Jinkang New Energy).

The local government promises to provide support to Jinkang New Energy in terms of policy, financing, production, management, sales, etc., and build Jinkang New Energy into a global smart car brand enterprise.

4. Shanghai partner WM: In September, WM Motor received 10 billion yuan in financing jointly led by Shanghai State-owned Investment Platform and SAIC Motor.

5. Beijing partner Polestar: In early December, some media reported that Polestar had signed a strategic cooperation agreement with Yizhuang State Investment (Beijing Yizhuang International Investment Development Co., Ltd.).

In the future, Polestar China headquarters and Polestar Automobile's national flagship showroom will be located in Yizhuang, Beijing.

When Zhuhai hopes to promote the development of new energy vehicle clusters, it needs an excellent target to drive it.

First, among the current new car-making forces, FF may be the forgotten pearl - it has mature accumulation in technology, products, supply chain and team, and the rollout of quasi-mass production cars means that FF is far from the market.

The finishing touch.

Therefore, the capital profit cycle is the shortest.

Second, in the blank high-end electric vehicle market, FF has great promise.

It can be seen that there are already leading players in the low-price electric vehicle market, but the power of high-end electric vehicles is still in the nurturing stage - although FF's FF91 has been released for 4 years, it has not been comparable in terms of performance in the market.

target object.

Third, a new window period for new energy vehicles is unfolding.

In 2020, new energy vehicles will enter a period of rapid development, but more of the "heat" is on the capital side rather than the product side.

This means that the real "win the market with products" has not yet begun.

As long as FF's products are good enough, it still has a lot of room.

Fourth, on top of new energy, the concepts of intelligent and autonomous driving have begun to truly explode.

A lot of public opinion focuses on the concept of new energy, but ignores FF's accumulated value in smart car technology - and smart electric car technology has begun to become the new favorite in the capital market, whether it is Tesla, Weilai, or Xiaopeng.

Make efforts in autonomous driving technology.