The average price of electricity sales is one of the important indicators to measure the performance of electricity marketing. On the basis of briefly describing the concept and influencing factors of the average price of electricity sales, this paper further puts forward some measures to improve the average price of electricity sales.

Sales price refers to the price at which power grid operators sell electricity to end users. The sales electricity price shall be subject to government pricing, unified policy and hierarchical management. The sales electricity price consists of four parts: electricity purchase cost, transmission and distribution loss, transmission and distribution price and government fund. Pricing methods include single electricity price and two-part electricity price.