Business plan competition originated in the United States, also known as business plan competition. It requires participants to form an interdisciplinary and complementary competition team with the help of venture capital operation mode, and complete a business plan including enterprise profile, business and business prospects, risk factors, investment return and exit strategy, organization and management, financial prediction, etc., in order to obtain venture capital for a technical product or service concept with market prospects. Based on specific products or services, the business plan describes the company's business opportunities around specific strategic plans such as market, competition, marketing, operation, management and finance, expounds the process of grasping this opportunity to set up a company, and explains the required resources.

Since the first 1983 Business Plan Competition was held at the University of Texas at Austin, more than 10 universities, including MIT, Stanford University and other world-class universities, have held this competition every year. Business plan competition has greatly promoted the development of high-tech industries, such as Netscape, Excite and Yahoo! Such a company was born in the entrepreneurial atmosphere of American universities.

In China, in recent years, the entrepreneurial craze has swept through colleges and universities. 1998 The first "Tsinghua Business Plan Competition" officially opened the curtain of college students' entrepreneurship. 1999 The first "Challenge Cup" China College Students' Business Plan Competition, sponsored by the Central Committee of the Communist Youth League and China Association for Science and Technology, and hosted by Tsinghua University, was successfully held, which was strongly encouraged and supported by the Ministry of Education. The contest brought together nearly 400 works from more than 20 universities across the country/kloc-0, which set off an upsurge of innovation and entrepreneurship in universities across the country, and gave birth to a number of high-tech companies such as Smilax and Yifangzhou, which had a good social impact. In recent years, Beijing, Shanghai, Tianjin, Jiangsu, Shandong, Hubei and other places have held regional or college students' entrepreneurial planning competitions. With the care and support from all walks of life, a number of business plans have entered the practical operation stage, and the combination of technology, capital and market has advanced to a deeper level. After the baptism of the market, some student startups are gradually maturing. The business plan competition has further developed the education and cultivation of innovative consciousness and entrepreneurial ability in university campus, and has become a new carrier for the Communist Youth League and student union organizations to participate in quality education and a new form of student association activities.

Second, how to write a business plan

(A) How to write a good business plan

In order to ensure that the business plan can "hit the target", we should do the following:

1. Focus on products or services. In the business plan, all details related to the products or services of the enterprise should be provided, including all surveys conducted by the enterprise. These questions include: What stage of development is the product in? What is its uniqueness? What is the method for enterprises to distribute products? Who will use the products of the enterprise and why? What is the production cost and price of the product? What is the enterprise's plan to develop modern new products? In the business plan, you should try to describe everything in simple words;

2. Dare to compete. In business planning, we should carefully analyze the situation of our competitors. Who are the competitors? How do their products or services work? What are the similarities and differences between competitors' products or services and yours? What are the marketing strategies adopted by competitors? Make clear the sales, gross profit, income and market share of each competitor, and then discuss your competitive advantage over each competitor;

3. Understanding the market business plan should provide investors with entrepreneurs' in-depth analysis and understanding of the target market. It is necessary to carefully analyze the influence of economic, geographical, occupational and psychological factors on consumers' choice to buy your products (choose the services provided by the company you founded) and the role of each factor. The business plan should also include the main marketing plan;

4. The following questions should be made clear in the business plan of the action guide: How can enterprises bring products (or services) to the market? How to design production lines and assemble products? What raw materials do enterprises need for production? What production resources do enterprises need? What is the cost of production and equipment? Does the enterprise buy equipment or rent equipment? Explain the fixed and variable costs related to product assembly, storage and delivery;

To show your management team in the business plan, you should first describe the whole management team and its responsibilities, then introduce the special talents, characteristics and achievements of each manager respectively, and describe in detail the contribution each manager will make to the company. The business plan should also specify the management objectives and organization chart;

6. Excellent program summary The program summary meeting is the last part written by entrepreneurs, but it is the first thing investors should look at. It will extract the most relevant details from the plan, including a concise and vivid summary of the company's internal basic situation, the company's capabilities and limitations, the company's competitors, marketing and financial strategies and the company's management team.

(2) The contents of the business plan

1. plan summary

The plan summary is listed in front of the business plan, which is the essence of the condensed business plan. The outline of the plan covers the main points of the plan, making it clear at a glance, so that readers can review the plan and make judgments in the shortest time.

The outline of the plan generally includes the following contents: company introduction; Main products and business scope; Market overview; Marketing strategy; Sales plan; Production management plan; Managers and their organizations; Financial plan; Capital demand, etc.

In the plan summary, the enterprise must also answer the following questions: (1) the industry in which the enterprise is located, the nature and scope of its operation; (2) Contents of the main products or services of the enterprise; (3) Where is the market of the enterprise, who are the customers and what are the demands; (4) Who are the partners and investors of the enterprise; (5) Who are the competitors of the enterprise and what influence the competitors have on the development of the enterprise.

Try to be concise and vivid. In particular, it is necessary to explain in detail the differences between their own enterprises and the market factors for their success.

2. Product (service) introduction

Product introduction should generally include the following contents: the concept, performance and characteristics of the product; Introduction of main products; Market competitiveness of products; Product development process; Plan and cost analysis of developing new products; Market prospect forecast of products; Brand and patent of products.

In the product (service) introduction part, entrepreneurs should make a detailed description of the product (service), which should be accurate and easy to understand, so that non-professional investors can understand it.

3. Personnel and organizational structure

Managers of enterprises should complement each other and have team spirit. An enterprise must have professionals in charge of product design and development, marketing, production and operation management, corporate finance and so on. In the business plan, it is necessary to define the main managers, introduce their abilities, their duties and responsibilities in the enterprise, and their past detailed experiences and background. In addition, in this part of the business plan, the company structure should also be briefly introduced, including: the organization chart of the company; Functions and responsibilities of various departments; Heads of departments and main members; The company's salary system; List of shareholders of the company, including stock options, proportions and privileges; Board members of the company; Background information of directors.

4. Market forecast

Market forecast must first predict the demand: is there any demand for this product in the market? Can the degree of demand bring the expected benefits to the enterprise? How big is the new market? What is the future trend of demand development and its state? What are the factors that affect demand? Secondly, the market forecast should also include the market competition? Analyze the competition pattern faced by enterprises: Who are the main competitors in the market? Is there a market gap that is beneficial to the products of this enterprise? What is the expected market share of this enterprise? How will our competitors react when we enter the market and what impact will these reactions have on the enterprise? Wait a minute.

In the business plan, the market forecast should include the following contents: a summary of the current market situation; Overview of competitors; Target customers and target markets; The market position of the products of this enterprise; Market area and characteristics, etc.

5. Market strategy

In the business plan, the marketing strategy should include the following contents:

(1) Selection of market organization and marketing channels; (2) Marketing team and management; (3) Promotion plan and advertising strategy; (4) Price decision.

6. Manufacturing plan

The manufacturing plan in the business plan should include the following contents: the current situation of product manufacturing and technical equipment; New product production plan; Requirements for technical upgrading and equipment updating; Quality control and quality improvement plan.

7. Financial planning

Financial planning generally includes the following contents:

(1) What is the product output in each period? (2) When will the product line expansion start? (3) What is the production cost of each product? (4) What is the price of each product? (5) What distribution channels are used, and what are the expected costs and profits? (6) What kind of people do you need to hire? (7) When to start employment and what is the salary budget? Wait a minute.

(3) check

After writing the business plan, entrepreneurs had better check it again to see if they can accurately answer investors' questions and win their trust. In general, you can check the plan from the following aspects:

1. Does your business plan show that you have experience in managing a company?

2. Does your business plan show that you have the ability to repay the loan?

3. Does your business plan show that you have made a complete market analysis?

4. Is your business plan easy to be understood by investors?

5. Do you have a plan summary in your business plan and put it at the front?

6. Is your business plan grammatically correct?

7. Can your business plan dispel investors' doubts about products (services)?