1, consisting of sponsors, investors and platforms. It has the characteristics of low threshold, diversity, relying on the strength of the masses and paying attention to creativity. It refers to an act of raising funds from the masses to support the initiated individuals or organizations. Generally speaking, it connects sponsors and sponsors through a platform on the Internet. Funds raised by the masses are used to support various activities, including post-disaster reconstruction, private fund-raising, election campaign, enterprise fund-raising, artistic creation, free software, design and invention, scientific research and public projects. Massolution research report pointed out that in 20 13 years, the total amount of global funds raised reached 5 10 billion US dollars, of which 90% were concentrated in European and American markets. The World Bank report even predicts that the total amount will exceed 96 billion US dollars in 2025, and the proportion of Asia will greatly increase.
2. Modern crowdfunding refers to issuing fundraising projects and raising funds through the Internet. Compared with traditional financing methods, crowdfunding is more open, and whether to obtain funds is no longer based on the commercial value of the project. As long as it is a project that netizens like, they can get the first fund to start the project through crowdfunding, which provides unlimited possibilities for more small-scale operators or creators.