The latest news of Great Wall Motor, on February 17, Great Wall Motor and General Motors both announced in Thailand that Great Wall Motor would acquire GM's Luo Yong manufacturing plant in Thailand. The specific amount involved has not been announced by both parties, but according to the binding terms signed by both parties, GM Thailand, including Luo Yongfu's vehicle factory and powertrain factory, will be handed over to Great Wall Motor as a whole, and the transaction and final handover are planned to be completed by the end of 2020. Prior to this, the acquisition required the approval of the local government and regulatory agencies.

Overlooking the factory in Luo Yong, Thailand.

Great Wall Motor Russia Tula Vehicles Factory

For this acquisition, Great Wall Motor said that this is an important measure to fully develop globalization. Prior to this, Great Wall Motor's first overseas full-process vehicle factory in Tula, Russia was officially put into production, and in the same year, it ranked first among China automobile brands with a high growth rate of 289% in the Russian market; In addition, it signed an agreement with General Motors to acquire the Tarrigon plant in India, and announced that it will build a complete scientific research, production and sales system in India, and export products to other countries based in India to realize Indian R&D, Indian production and global sales.

In this regard, Liu Xiang, vice president of global strategy of Great Wall Motor, said: "ASEAN is a developing automobile market with considerable prospects and great potential. Entering Thailand market is a key step for Great Wall Motor to enter ASEAN market, and it is also an important measure for Great Wall Motor's globalization strategy. The acquisition will help the development of Great Wall Motor in Thailand and ASEAN markets. Great Wall Motor will radiate the entire ASEAN region with Thailand as the center and export its products to other ASEAN countries and Australia. " ?

First of all, congratulations to Great Wall Motor. In 2020, there will be a big move just after the beginning of the year. In Ji Chejun's view, the layout of "Qian Jing" in Thailand is more promising than that in Russia and India. First of all, Thailand's layout is equivalent to having ten ASEAN countries, with a total population of about 600 million (as of May 20 19), which is much larger than Russia's1400,000 in terms of consumer groups; As for the Indian market1300 million population, the overall consumption quality of ASEAN is higher.

In your impression, the cars on the streets of Thailand should be like this, right? (Image from the Internet)

In your impression, are consumers in Southeast Asia like this? (Image from the Internet)

Secondly, set up a car factory in Thailand, enjoy zero tariffs within ASEAN and facilitate import and export trade with China. In this way, even if the ASEAN market really can't digest the production capacity of the new factory, there is still an option to take it back to China for sale, which can be described as "attacking in advance and defending in retreat"!

The Great Wall pickup truck is exported to Russia (pictured above from the Internet).

Finally, an important feature of the ASEAN automobile market is the huge demand for pickup trucks, which is precisely the housekeeping skill of Great Wall Motor! In 20 19, Great Wall pickup truck occupied 45% of the domestic pickup truck market. Its pickup truck models include the latest Great Wall gun series, which are quite suitable for the consumption demand of ASEAN market by visual inspection-durable leather, good quality and low price, and reliable diesel version.

Ji Chejun affirmed that the pickup truck series of Great Wall Motor must be the core product produced by Fujian Automobile Factory in Luo Yong in the future, especially the pickup truck series of Great Wall Cannon, which is very popular recently, is estimated to be a high-end positioning model in the local market.

Some friends may ask, then why did GM sell this factory? GM has many pickup products. According to Ji Chejun's current understanding, the factory in Luo Yong, Thailand was originally a regional manufacturing center within the general system, and also focused on the consumer demand in Thailand and ASEAN markets. Since it was put into production in 2000, it has produced nearly 6.5438+0.4 million vehicles. The main models currently produced should include Chevrolet copaci) SUV and Colorado pickup truck.

Chevrolet Colorado produced and sold locally in Thailand? Remote sensing pickup

Colorado sold in the North American market (the picture shows Colorado? ZR2 version)

Chevrolet Captiva (copaci) SUV produced and sold locally in Thailand.

Although Ji Chejun didn't check the information in depth, he read the local website of Thailand General Motors and wanted to sell the factory. First, the technical content of localized products is not enough, that is, we use backward production capacity to deal with local consumers. We have all experienced this, so I won't say much; Secondly, GM has also opened a factory in Vietnam, and it is estimated that the cost of labor and other aspects is lower. Anyway, they are all ASEAN countries, and they have zero tariffs on each other, so they simply go to cheaper places to continue to build cars.

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.