Yu 'ebao is now in the lead. First, it started earlier than others. Second, Ali is very famous. However, the essence of Yu 'ebao is financial business. Although it attracts a small amount of money, everyone comes for income. If the continuous rate of return is lower than other babies, it is estimated that popularity will soon disappear. Of course, all treasures are based on commodities. This is not very demanding for fund managers, and the yield of 0.2 and 0.3 is too much (stable period).
However, there is little difference in the rate of return. What is the attraction of Yu 'ebao? At present, the biggest advantage of Yu 'ebao is that it is linked to Alipay and can be purchased directly from Taobao and Tmall. Taobao and Tmall account for half of online shopping in China. This is also the weakness of wealth management. You can't shop directly. Although security is increased, convenience is sacrificed. We must have thought about how convenient it would be to send the salary directly to Alipay and transfer it to Yu 'ebao, and deduct it directly from the account when the credit card expires, and all the expenses such as mortgage, utilities and property network fees. Will be settled in an account. Now the balance treasure has been realized.
The target of competition launched by Yu 'ebao is not all kinds of loan funds from other companies, but banks, which are interested in the huge market of bank demand deposits. The total amount of bank demand deposits in China has reached 14 trillion, even if it attracts 1%, there is still14 billion. If it attracts 10%, it will reach 1.4 trillion. This market is much larger than the total amount of money funds before, so Tian Hong Fund and Ma Yun are win-win.