With the model of "investment+operation" and relying on its strong capital strength, Hua Fu Land operates hotels, businesses, entertainment and performing arts restaurants, creating a new tourist and holiday destination in Lijiang, attracting 6 million tourists every year, promoting the steady appreciation of assets, and enjoying the asset appreciation and operating income together with investors. Investing in "Lijiang Hua Fu Holiday World" can not only bring real estate value based on scarce resources, but also enjoy multiple rich rights and interests of Hua Fu Land's global cultural tourism industry layout: stable income rights, entrusted management rights, holiday occupancy rights, VIP privilege rights, property rights appreciation rights, and free exchange of rights and interests in more than 4,000 holiday hotels around the world through RCI global exchange platform, so as to truly "invest in one place and play around the world".