S (strength) is an advantage, W (weakness) is a disadvantage, O (opportunity) is an opportunity, and T (threat) is a threat.
The Oxford Strategy Manual points out that "SWOT analysis is the most famous example of organizational framework"? .
As an individual, if you know your own advantages and give full play to your talents. If you know what your weaknesses are, and if you manage these weaknesses to make them irrelevant at work, you will encounter fewer problems and further develop the professional talents and abilities needed for career development and personal goals.
Opportunity favors those who are prepared. ——? Tours, Luis Paz
So, how to identify these advantages and disadvantages, and analyze the resulting opportunities and threats? Using SWOT personal analysis table can help you do this.
The advantage of SWOT analysis tool is that with a little thought, it can help you find opportunities that you can't find by other methods. By understanding your weaknesses, you can manage and eliminate threats that may damage your ability to move forward.
How to use SWOT tools-Answer the following four questions:
Advantages: advantages
What advantages do you have that others don't have (such as skills, certificates, education or connections)?
What do you do better than others?
What personal resources do you have access to?
What do others (especially your boss) think of your strengths?
What is your proudest achievement?
What values do you show that others don't?
Are you involved in a unique circle where no one else is involved? If so, what are your connections with influential people in this circle?
Think about this problem from your own point of view, from the perspective of the people around you. Don't be modest or shy, be as objective as possible. Knowing and using your own advantages can make you happier and more fulfilled in your work.
What needs attention is: think about the advantages of yourself and the people around you. For example, if you are an excellent mathematician and the people around you are also good at mathematics, then this is unlikely to be an advantage of your current position-it may be a necessity.
W (weakness): weakness
What tasks do you usually avoid because you have no confidence to do?
What will people around you think of your weakness?
Do you have complete confidence in your education and skills training? If not, where is your weakest point?
What are your negative work habits (for example, you are often late, are you organized, are you grumpy, or are you not good at dealing with stress)?
Does your personality hinder you in your field? For example, if you have to hold regular meetings, fear of public speaking will be a major weakness.
Third, consider this issue from the personal/internal and external perspectives. Will others see weaknesses that you can't? Are colleagues always better than you in key areas? Be realistic-it's best to face any unpleasant facts as soon as possible.
O (opportunity): opportunity
What new technologies can help you? Or can you get help from other people or people through the internet?
Is your industry growing? If so, how do you take advantage of the current market?
Do you have a strategic network to help you or provide good advice?
What trends (management or other) do you see in the company, and how do you use them?
Didn't your competitors do something important? If so, can you take advantage of their mistakes?
Do you have unmet needs in your company or industry?
Have your customers or suppliers complained about something about your company? If so, can you create opportunities by providing solutions?
You may find useful opportunities in the following areas:
Social activities, educational courses or conferences.
A colleague is taking a long vacation. Can you accept some projects of this person to gain experience?
A new role or project forces you to learn new skills, such as public speaking or international relations.
Company expansion or acquisition. Do you have any special skills (such as a second language) that can help you complete this process?
In addition, it is important to look at your own strengths and ask yourself if these will bring any opportunities-look at your own shortcomings and ask yourself if you can create opportunities by eliminating these shortcomings.
Threat: threat
What obstacles do you face in your work at present?
Do your colleagues compete with you for projects or positions?
Has your job (or the demand for your job) changed?
Does the ever-changing technology threaten your position?
Is your weakness a threat to you?
Performing this analysis usually provides key information-it can point out what needs to be done and put the problem in perspective.
Personal SWOT example
What is the personal SWOT assessment like? The following is an example of personal SWOT analysis of advertising manager Paul.
Advantages:
I am very creative. I often impress customers and have a new view of their brand.
I communicate well with my clients and team.
I have the ability to ask key questions and find the right marketing angle.
I am fully committed to the success of the customer brand.
Disadvantages:
I have a strong impulse to finish things quickly and then delete them from my "to-do" list. Sometimes the quality of my work will be affected.
When I have too many tasks, it will also bring me pressure to complete them.
When I present my ideas to clients, I feel nervous. This fear of public speaking often makes me lose my enthusiasm for speaking.
Opportunities:
One of our main competitors is notorious for treating small customers badly.
I will attend an important marketing meeting next month. This will allow strategic networking and provide some great training seminars.
Our artistic director is going to take maternity leave soon. It will be a good career development opportunity for me to take on her duties while she is away.
Threats:
My colleague Simon has more say than I do. He is competing with me for the position of artistic director.
Due to the shortage of staff recently, I often work overtime, which has a negative impact on my creativity.
The current economic environment leads to the slow growth of the marketing industry. Many companies have laid off employees, and our company is also considering further layoffs.
Because of this analysis, Paul boldly contacted his colleague Simon and asked about the maternity leave of the artistic director. Paul suggested that he and Simon share the responsibility, work together and give full play to their respective advantages.
To his surprise, Simon likes the idea. He knows his performance is very good, but he admits that Paul's creativity usually leaves a deep impression on him, which he thinks is much better than most of his people.
Through teamwork, they have the opportunity to make small customers feel better about the service they receive. This takes advantage of their competitors' weaknesses in this respect.
Focus: SWOT matrix is a framework for analyzing your strengths and weaknesses, as well as the opportunities and threats you face. SWOT is a good coaching tool. Coach Coach8 starts to use it at the early stage of learning. It can help you focus on your strengths, minimize your weaknesses and make full use of existing opportunities.