"Emperor of Japan", "Godfather of Online Love" and "Matachuan"

These playful titles all belong to one person-Sun Xiaochuan

This issue of People takes you into the story behind Sun Xiaochuan.

1. Being attached to abstract culture

Sun Xiaochuan, a native of Xinjin, Sichuan, took the college entrance examination for science in 28, was admitted to his favorite college with a total score of 39 points, and worked as a supervisor on the construction site after graduation. Life on the construction site is boring and boring, and Sun Xiaochuan, who just stepped into the society, can't see any way out.

In 215, Sun Xiaochuan's life ushered in a turning point. Li Gan, his junior high school classmate, invited him to join the "abstract studio". Sun Xiaochuan decisively quit his job on the construction site and chose to become a network anchor without hesitation. Li Gan never dreamed that the impoverished classmates he had recruited would become the traffic coffee that affected the whole network culture.

Sun Xiaochuan, a new anchor, looks very green. He often makes mistakes in the live broadcast, which attracts fans to vomit and even abuse. In order to keep the little heat in the live broadcast, Sun Xiaochuan just chooses to bear it silently. However, when people's patience was limited, Sun Xiaochuan began to fight back and scolded his fans in the live broadcast room. Sun Xiaochuan's foul-mouthed behavior greatly increased the effect of the live broadcast program and attracted many new fans for the live broadcast room. This group of fans all liked to watch Sun Xiaochuan's flustered appearance. Since then, angering Sun Xiaochuan and making Sun Xiaochuan's mouth stink have become the greatest pleasure of this group of fans, and this group of fans is also the so-called "hi powder".

2. How did the online back-pot man get tempered

Hi-powder undoubtedly brought popularity and popularity to Sun Xiaochuan's live broadcast room, but the madness of Hi-powder will also bite Sun Xiaochuan. One day in 216, Sun Xiaochuan was playing LOL live. One of Sun Xiaochuan's WeChat friends used a private message to scold Hi Fen on Weibo. Hi Fen sent a barrage to let Sun Xiaochuan delete this friend's WeChat. Sun Xiaochuan said that he would delete it if he sent a rocket. However, when Hi Fen sent a rocket, Sun Xiaochuan broke his word. Angry fans posted in Baidu Post Bar that an anchor named Sun Xiaochuan beat his own grandmother for a pension of 5 yuan. Coincidentally, at that time, there happened to be a news report that someone beat grandma who sold insoles seriously with nunchakus, so hi fans also rumored that Sun Xiaochuan beat grandma with nunchakus. Rumors spread to ten, and the false ones became true.

Hi fans found new pleasure in smearing Sun Xiaochuan. From then on, they linked all the reported wounding and beating incidents on the Internet with Sun Xiaochuan. Sun Xiaochuan became a cyber villain, and all the bad things were done by him. At first, these smears did not have a substantial impact on Sun Xiaochuan, but the "laser pen" incident that happened later really pushed Sun Xiaochuan to the forefront.

In May p>218, Sun Xiaochuan left the "abstract studio" for more than a year, and he chose to fly solo. He still worked as a network anchor, and the persecution of Sun Xiaochuan by Hi Powder never stopped. On the 6th of the same month, at the concert of nine percent, KUN, a well-known artist, was exposed to black powder with a laser pen, which was suspected of eye injury. Hi fans seized the opportunity to bring rhythm to Weibo, and a large number of PS pictures forged evidence of Sun Xiaochuan's evil deeds, which made a large number of fans who didn't know the truth besiege Sun Xiaochuan's Weibo, and brought great heat to Sun Xiaochuan. The "Laser Pen" incident successfully made Sun Xiaochuan board the hot search in Weibo, and let more people know this "bad thing done" network anchor.

Although Sun Xiaochuan was badly scolded on the Internet, a brokerage company took a fancy to his huge traffic on the Internet and signed a contract with him. Since then, Sun Xiaochuan has embarked on the road of transformation.

3. Refuse to be abstract and say goodbye to bad mouth

For some reasons, Sun Xiaochuan can't broadcast live on domestic platforms, which makes it difficult for him to realize the flow. After signing a brokerage company, Sun Xiaochuan began to develop online and offline. On the one hand, continue to broadcast live on foreign platforms and be a network beggar; On the other hand, frequent participation in comic exhibitions and fan meetings all over the country is just bad money through offline acupuncture. In the comic exhibition and fan meeting, Sun Xiaochuan maintained an elegant and easy-going attitude, tried to "de-abstract", stopped swearing and wanted to change his negative image in the hearts of fans. This strategy has achieved positive results, the attitude of fans towards Sun Xiaochuan has been greatly improved, and the popularity of the road has also been improved.

Sun Xiaochuan, who has tasted the sweetness, continues to move towards positive energy and secondary element.

Since September 218, Sun Xiaochuan has actively participated in public welfare, and donated money to "Aiyou Charity Foundation", "Yan Ran Angel Foundation" and "Veteran Memory Collection Program" within half a year, which won favorable comments from fans.

On February 19th, 219, Sun Xiaochuan settled in bilibili and began to release his own vlog and game video, followed by the popular "Diary of a Floating Life" program. Today, the number of fans of Sun Xiaochuan in bilili has exceeded one million, which shows its great traffic and popularity.

Now, Sun Xiaochuan can "earn money standing up".

4. Evaluation

Sun Xiaochuan, a "three-no-people" with no talent, no face value and no background, took advantage of the east wind of the development of webcasting industry, and actively transformed when the industry dividend faded, removing vulgar labels, and finally successfully survived the big waves of the Internet. Now that Sun Xiaochuan is really on fire, has he become a band star?

no.

Every day, there are still a lot of hi fans playing in Sun Xiaochuan's Weibo comment area. In fact, Sun Xiaochuan has already become a symbol and a part of the network subculture. Nowadays, young people are bound by rules and regulations at work, and the pressure of social life makes them breathless. Therefore, this group of people urgently need a spiritual outlet to make them forget the reality. And Sun Xiaochuan became the outlet.

At the same time, Sun Xiaochuan also represents every ordinary person in life. Perhaps, everyone will resent all kinds of bad qualities that exist in him, such as bragging and bravado, being lazy, being greedy and smelly, etc., but everyone has more or less similar qualities to Sun Xiaochuan.

Although, everyone scolds Sun Xiaochuan.

Actually, everyone is Sun Xiaochuan.