A dish can be made in three minutes and a table can be made in twenty minutes. There is no need to wash, cut or handle. It turns out that cooking can be so simple. It is easy to prepare dishes at home, and everyone can become a chef in seconds!

Is this what you want?

In less than ten years, food delivery has developed into a market worth more than RMB 1 trillion per year. Especially in recent years, we have noticed that the food delivery from black workshops was naturally eliminated by the market. On the one hand, the proportion of food delivery in brand-name restaurants in each city has increased.

On the other hand, the widespread use of "cooking kits" by takeout merchants ensures that takeout meals are delivered quickly, with stable quality and more standard.

If takeout has adapted to the fast-paced lifestyle and lazy economy, then the wave of "pre-prepared dishes" shows that the pursuit of pyrotechnics and a sense of ritual has promoted the stay-at-home economy of new families.

Ready-to-cook, ready-to-heat, ready-to-prepare, and ready-to-eat are the industry definitions of prepared dishes. From the carefully selected ingredients, the research and development of secret flavors made by chefs, 70% to 80% of the cooking is standardized in standardized factories, and through quick freezing

Preservation, full cold chain, simple frying, deep-frying, stir-frying when you get home, restoring more than 80% to 90% of the taste of delicious food.

Improve the efficiency of gourmet food when the taste is good, there is pot gas, atmosphere, and a good experience.

Referring to the "prepared dishes" situation in Japan, meal consumption in Japan is divided into three categories: "eating in", "food in the middle" and "eating out".

"In-house food" means that families purchase, process, cook and eat food by themselves, which takes a long time, is subject to cooking skills, and has fewer categories to choose from.

"Chinese food" refers to consumers purchasing ready-to-eat products (including C-side prepared dishes) and eating them at home, work, or convenience stores. The products are rich in variety, delicious, healthy, and efficient in life.

"Eating out" refers to consumers purchasing and eating at restaurants, izakayas and other catering channels.

According to a report by the "Future Think Tank", in recent years, with the aging of Japan, the downsizing of families, and the increase in the employment rate of women, the "Chinese food" market has grown particularly significantly in the entire food industry, increasing by 27% compared with 10 years ago.

We have no doubt that prepared dishes will form a strong consumption trend, a large market and rapid growth in the domestic market.

Jingdong Supermarket currently has more than 5,000 kinds of prepared dishes on its shelves, and the transaction volume of prepared dishes in 2021 increased by 156% year-on-year.

"Meituan Maicai" fast-hand dishes, light sugar baking, secret braised dishes and other prepared dishes have become daily purchases for many consumers in first-tier cities.

In 2021, the sales volume of "Hema Fresh" semi-finished ingredients and prepared dishes will be four times that of 2020.

Data from Tmall’s top ten new year products show that during the 2022 Spring Festival, sales of Tmall’s prepared dishes increased 16 times year-on-year.

Combined with the supermarket and community store industry, our inspiration is that in the innovation and transformation of the traditional business model, first, we must truly integrate the home cooking and eating scenes, and develop primary fresh products from the previous clean vegetables and refined cabbages.

Reorganize the management specifications, packaging, initial processing, and matching to reduce bulk sales and rough sales.

The second is to vigorously adjust the previous product structure of cooked food, staple food, and daily accessories, especially small and medium-sized chains and community stores, abandon the so-called "central kitchen" plan, seize the mature manufacturers of "prepared dishes" that have emerged rapidly in recent years, and cooperate deeply

, enrich pre-made dishes and improve product structure.

The third is to launch 3 to 10 self-branded prepared dishes based on its own on-site processing, on-site production and sales conditions, combined with local eating habits and consumption preferences, through standardized and on-site processing, to form its own sales characteristics and advantages.

When the industry is generally in decline, the rise of prepared dishes undoubtedly provides a good development direction for our supermarket and community store formats that focus on fresh food and ingredients.

It fully caters to the consumption trend of prepared dishes, fully satisfies the home kitchen and dining table, and provides a more refined, worry-free and delicious meal consumption plan, which is worthy of our bold try and exploration.

Come on, fellow travelers.