Ray Dalio, the founder of Bridgewater Associates, one of the world’s largest hedge funds, released a very popular new book in 2017. There is a very interesting description in it - a person has Firm goals are very important.

Even compared with having a "firm goal", when he recruits employees, even the criterion of whether he likes the financial industry is optional in his opinion.

I would like to emphasize here that it is not only the goal that everyone should pay attention to, but the previous modifier "firm" is also essential.

Why?

Because the goal is usually not a small thing, most of it will be an achievement that can be proud of for life.

For example, create a great company, make a great product, write a best-selling book, etc.

If you don’t believe in your goals, there is a 100% chance that you will give up halfway. Because goals are not simply put forward, but must be truly worked hard and implemented into daily actions.

Precisely because the goal is ambitious, achieving it will certainly not be smooth sailing and you will encounter various difficulties. At this time, if you do not have a firm goal, it will be difficult for you to overcome the current frustration and persevere when facing many difficulties.

In other words, the biggest difference between people with firm goals and others is their attitude when facing difficulties.

Because you have a firm belief in your heart and want to achieve something extraordinary, you will definitely find ways to work in that direction and overcome the difficulties in front of you.

Masayoshi Son, the founder of SoftBank Group who invested in Alibaba and Yahoo, is a person who has always had a firm goal. When he was 19 years old, he formulated a "50-year life plan" for himself——

·In any case, in his 20s, it is a great time to officially start a career and become famous

< p> ·When you are in your 30s, you must earn at least 100 billion yen

·When you are 40 years old, decide the outcome and start to attack in order to achieve a big career

< p> ·Achieve great achievements in his 50s

·In his 60s, hand over the baton to the next manager

So he used various methods to get closer to his goals.

During the exam for studying abroad, he asked the teacher for a dictionary, and then said that it would take time to look up the dictionary, so he should extend the exam time. However, the invigilator did not have this right, so he reported it level by level. In the end, the then Minister of Education was alarmed and he was actually given an extension of time for the exam!

After going to the United States, in order to find a project that had the potential to make money quickly, he thought of the dictionary that was related to him. He randomly found three words in it every day and spent 5 minutes thinking about whether there was anything relevant. A creative plan;

In the end, he invented a language translation headset, lobbied major Japanese companies, and finally sold it to Sony for US$500,000;

Later he used this SoftBank founded with money;

......

Now 60-year-old Masayoshi Son has become Japan's richest man with Alibaba's listing on Nasdaq, and He is already looking for his successor. It can be said that his life is completed step by step according to his 50-year plan when he was 19 years old.

We can see that Son Zhengyi’s experience is not always smooth sailing, but he has his own firm goals. In the face of difficulties, he is not discouraged, but tries his best to keep getting closer to his goals. .

The greatest value of firm quality is its ability to transform into powerful action.

It’s easy to think about it, and it’s not difficult to even attach significant meaning to it.

I don’t think I need to say more about the significance of Musk’s Tesla and Space In difficult times, there were only three employees; and Space X's first four rocket test launches all failed, leaving the billionaire almost bankrupt.

These difficulties are completely unimaginable for us ordinary people. As Luo Yonghao said at the Nut Pro launch conference, it is at the expense of health and will shorten life span.

It can be seen that execution after thinking is the key to the success or failure of something. You are right, but can you persist until the historical moment when facts prove that you are right?

We often say "If a person is humble enough, he is invincible", but today I want to add firmness in front of it - If a person is firm and humble, he is invincible.

This invincibility does not mean that you defeat most people, but that you can truly be defeated alone.