1. Actively fulfill social responsibilities: While pursuing economic benefits for enterprises or organizations, Chongqing Qianjin Public Welfare Foundation also pays attention to the interests of society, environment and employees, actively fulfills social responsibilities and makes contributions to society.

2. Enthusiastic charity: Chongqing Qianjin Charity Foundation actively participates in charitable activities of individuals or organizations, provides help to those in need and contributes to social welfare.