WWF (World Wide Fund for Nature or World Wildlife Fund) is one of the world's most prestigious and independent non-governmental environmental protection organizations. Since its establishment in 1961, WWF has been committed to environmental protection.

It has more than 5 million supporters and a project network involving more than 100 countries around the world.

WWF is committed to protecting the world's biological diversity and the living environment of living creatures. All efforts are to reduce human impact on these creatures and their living environments.

WWF's funding source, the World Wildlife Fund, has always recognized the importance of collaborative cooperation.

It is precisely because of close cooperation with governments, environmental groups, local communities and millions of people, and their financial and moral support, that WWF can successfully carry out nature conservation activities around the world.

Individual donations have always been the most important source of funding for WWF, accounting for 60% of its total funding every year.