Template model of hotel business plan 1

Hotel marketing is the leader of hotel management, and its performance is directly related to the operation and development of hotels. In particular, our hotel is about to open in full dress, and whether the marketing planning is perfect or not is more related to the successful operation of the hotel in the initial stage of opening. Therefore, it is urgent to put the marketing department into operation as soon as possible. At present, the operation plan of the marketing department in the early stage of opening is being drafted, which will be implemented after being approved by the leaders and adjusted.

I. Market Survey and Analysis

Every hotel has its target market. For example, the XX hotel in our city is sold to the government and party and government organs. Only by defining the target can we determine the image of the hotel in the eyes of guests and the public according to the target market. We must distinguish our image and products from other similar hotels and strive to establish a distinctive and unique image in the hearts of our guests. To this end, first of all, there must be a clear market survey report to position the hotel in the market analysis.

The following is a summary of market research:

1. classification: hotels in our city can be divided into the following categories:

A High-end hotels: XX Hotel, Yingbin Hotel and Pingyuan Hotel.

High-end hotels: Tonghui Holiday Hotel, fairview park Hotel and Tianyun Hotel.

C Mid-range hotels: Chuanhui Hotel, X Cotton Hotel, Yong Guang Hotel, Lotus Hotel and Bank of China Hotel.

2. Price: The price is as follows:

Grade A: 6800 yuan for the presidential suite; Luxury suite 2800-3200 yuan; Executive Suite 1200— 1600 yuan; Ordinary Suite 320-800 yuan; Standard room (two or three people) 270-380 yuan; Restaurant private room 400-from 800 yuan.

Class b: deluxe suite 1400-2800 yuan; Executive Suite 188-800 yuan; Standard room: 138-388 yuan; The restaurant has no reserve price or 300-688 yuan.

Class c: executive suite 168-288 yuan; Standard room120 ——138 yuan.

3. Business model:

Class A: The check-in customers of this kind of hotel are mainly government agencies, municipal agencies and some large enterprises and institutions, mostly agreement units and official customers. There are also a small number of business customers and retail investors, whose products are mainly provided for official government visits and corporate reception.

Class B: The main customers of this kind of hotel are composed of major enterprises, administrative departments of county and township governments and more individual customers. This kind of hotel is of high grade, the hardware is not inferior to the first-class hotel, and the price is more affordable than the first-class hotel.

Class C: its customer base is mainly business individuals, interspersed with a small number of agreement units, which is economical and practical.

Second, the market positioning:

1. Pricing: Our hotel is located in a bustling area with convenient transportation and a wide audience. Hardware decoration has also been positioned as a three-star hotel with a high grade. Now, in view of profit, sales volume and competition, it is suggested that the hotel price is (can be discussed and modified): luxury suite: 2600 yuan; Executive Suite: 580 yuan; Standard room 320 yuan; Single room 300 yuan. There is no reserve price for private room consumption in 300 yuan.

2. Market image: According to the above, the benefits we provide to our guests, our price and quality, our product categories, etc. It is suggested that the hotel can be positioned as the most convenient, comfortable and economical business travel hotel.

Third, promotion means:

1. Cooperate with the Head Office to publish advertisements in relevant media (specific time, planning and other matters shall be handled according to the plan of the Head Office).

2. Customize the bus seat cover from the opening day, and contact the passenger transport company to replace it.

3. Contact the taxi company to provide long-term cash rebate for taxi drivers who are sent to our hotel to check in. In the specific operation, the driver can issue a hotel discount card with his license plate number. If guests enjoy the discount with this card at the time of registration, they can get the cash commission from the owner, and settle the account at the end of the month or cash it immediately.

4. Contact the major entertainment places and form an alliance for mutual benefit. The specific operation is as follows: after reaching an agreement through consultation, I will enjoy the tickets and consumption discounts at the affiliated units with my hotel room card (depending on the agreement of each unit). You can enjoy the discount when you come to our hotel with the consumption receipt of the alliance unit, and you can also enjoy the discount when you eat. The specific discount rate will be determined separately according to different units after the agreement.

As XXX Festival will be held in our city on 10/7, it is expected that there will be a large number of tourists at that time. You can contact the local travel agency in advance to attract them to introduce customers to our hotel in the form of commission.

6. There is an "80/20 rule" in hotel sales, that is, 80% of the turnover comes from repeated purchases or consumption of 20% loyal customers, and the other 20% comes from those 80% free customers. Therefore, we should vigorously develop loyal customers, that is, implement membership system and issue VIP cards:

(1) If your consumption exceeds RMB {\ f941\ f941\ f941\ f94/kloc-0. f94 1 \\ f94 1 \\ f94 1 \\ f94 1 \u

(2) Anyone who deposits more than RMB ××××× in cash in this hotel will be given a recharge membership card. In addition to enjoying the same preferential conditions as VIP guests, members can also enjoy monthly discounts, discounts, dishes and fashion gifts for members.

7. Partners: For the partners who directly contact our hotel on behalf of all units, we can use such means as issuing more invoices (tax must be deducted), giving fashion gifts or providing reasonable kickbacks as required to catch repeat customers.

8. Within 10 days or one month after opening, you can enjoy a 50% discount when staying in this hotel, and get a gift of fashion and other preferential activities, and enjoy a 20% discount on dining or dishes.

9. Give gifts, reasonable rebates or full free coupons for hotel rooms in the rooms and restaurants that rank among the top ten consumers every month. Gifts and coupons can be about% of their consumption amount, and full consumption can be about% of their consumption amount. If you don't have a VIP card, you can give it away for free and enjoy preferential treatment in future consumption.

10, launch a variety of combined products to increase customer consumption and seize market opportunities: guests will be given a plate of fruits and a flower for free once they stay.

Hotel business plan template model essay 2

I. Purpose of recruitment:

Provide sufficient human resources guarantee for the smooth opening of the hotel and the normal operation after the opening.

Second, the recruitment principle:

Moral priority, quality assurance, concept identification and cost control.

Third, the recruitment position:

According to the organizational structure approved by the hotel owner and the management structure of each department, each department fills in the personnel demand application form according to the employment conditions, work requirements and arrival time. After being instructed by the general manager, it will be sent to the administrative personnel department, which will organize recruitment in a unified way.

Fourth, the planning period:

From 20XX x x month x day to x month x day

Verb (abbreviation for verb) Basic requirements for all positions:

1, good moral character;

2. Interested in the service industry;

3. Diligence, cooperation, enthusiasm, adaptability and flexibility;

4. Master certain technologies or skills;

5. Team spirit;

6. Good image and temperament;

7. Front-line service personnel: male 170CM to 180CM, female 160CM to 170CM, non-front-line personnel: male 168CM and female 158CM.

Six, the main way of recruitment:

1. Network:

A. goal: attract job seekers with high comprehensive quality and frequent internet access.

B. Website: XX.

C, time:

D. Budget: * * About XXXXX yuan/year for the whole year.

2. School:

A. Target: mainly students majoring in tourism in colleges and universities, supplemented by other majors, including interns and graduates, to meet the employment needs of hotel service personnel at the grass-roots level.

B. School: Establish long-term cooperative relations and sign cooperation agreements with XX Vocational and Technical College and many schools in neighboring cities in XX area.

C, time:

D budget: yuan/time * yuan (transportation, catering, school leaders' banquets, etc.). ).

3. Hotel outdoor advertising:

A. Purpose: To inform all passers-by passing by the hotel in the form of visual advertisements, and make extensive publicity through them, so as to recruit potential employees;

B. Time and specifications: See the table below for details;

C. Cost budget: * * about XXXXX yuan.

4 newspaper advertisements and special job fairs in the talent market should be coordinated:

A. Purpose: Mainly publish recruitment advertisements in media such as XXXX, and take the large-scale talent market as a platform for all XXXX readers in XX area, mainly recruiting local hunters in XX city, and then recruiting in other cities. The specific scheme is as follows:

A, according to the date stipulated in the advertising content, it takes three days to conduct large-scale recruitment in the talent market of XX city; Subsequently, the recruitment location was changed to long-term recruitment by the hotel administration and personnel department;

B, according to the recruitment results, if there is a big vacancy, communicate with the city's talent market in time, contact the city's talent market and relevant schools in XX area for confirmation within one week, and then go to XX city for personnel recruitment, which is expected to take five days;

C. If the personnel gap is still large due to the above two recruitment, according to the source characteristics of migrant workers in this region, it is necessary to consider going to some economically underdeveloped cities outside the province for personnel recruitment, which is expected to take about 30 days.

B, the estimated cost is 60,000 yuan (including transportation, accommodation and catering to the above cities, and it is estimated that an additional 20,000 yuan will be needed to pay the transportation, accommodation, catering and related entertainment expenses of the recruiter and employees).

5. Other recruitment methods:

A, internal staff recommendation: make full use of the hotel owners and staff, and find suitable talents for the hotel through their publicity and recommendation. It is recommended to implement the recommended reward plan. After the probation period, the hotel will give appropriate rewards to those who are recommended by internal staff and accepted by the hotel.

B, peer headhunting: headhunting directly from other local hotels, with lower cost and better effect.

C. secondment within the group.

Seven. Composition of recruiters:

(omitted)

Eight, the total cost budget:

X+X ten thousand yuan nine. Newspaper and talent market job fair plan:

Date: 20 10 x month x day (X week) -20 10 x month x day (X week) * * * Three days: XX:00 a.m.-XX: 00 p.m.

Location: XXXXX

Procedure: the first day and the second day of the initial test, and the third day of the second test.

I. Process of renting the site:

B, personnel requirements and precautions:

A. Arrive at the preparation office on time at XX: 00 a.m. on XX, XX, X, and need the assistance of the General Office to arrange business vehicles.

B. The interviewer should know the recruitment position and job requirements in advance.

Professional gfd etiquette, wearing famous brands.

During work, no smoking, no chatting.

Smile and be polite to every applicant.

F, please observe the order of the venue and pay attention to cleanliness.

G, employment or not finally unified form to the administrative personnel department;

H. Office supplies such as the Job Application Form, Interview Assessment Form (500 copies), 1 carton, one water dispenser, three barrels of purified water, 500 disposable paper cups and one large garbage bag shall be prepared by XXX.

Me, all participants will take care of themselves for breakfast, and the hotel will arrange it at noon. J. the interviewer should bring his own signature pen;

K, X, X, X, all participants meet in the conference room, including matters needing attention in the recruitment process, interview skills training and so on;

On the evening of X, X and L, at xx: 00, the Administration and Personnel Department went to the talent market to check and accept the venue arrangement.

Hotel business plan template model essay 3

I. Professional ability

As a supervisor, you must master certain professional knowledge and ability. With the continuous improvement of your management position, the importance of professional ability will gradually decrease. As a grass-roots supervisor, a person's professional ability will be very important. What you want to achieve is that you can directly guide and represent the actual work of your subordinates. The source of professional ability is nothing more than two aspects: one is from books, and the other is from practical work. In practical work, you need to learn from your supervisors, colleagues and subordinates. "Don't be ashamed to ask questions" is the attitude that every supervisor should have.

Second, management ability.

For a supervisor, management ability corresponds to professional ability. When your position requires more majors, relatively speaking, you need less management skills. On the contrary, the higher your position, the higher the requirements for your management ability. Management ability is a comprehensive ability, which requires your command ability, your decision-making ability, your communication and coordination ability, your professional ability, your work distribution ability, and so on. Management ability comes from books, but more from practice, so to improve management ability, you need to constantly reflect on your daily work, and use your brain to review and summarize your work from time to time.

Third, communication skills.

The so-called communication refers to unblocking each other's opinions. This kind of communication includes two aspects, inter-departmental communication and intra-departmental communication (including your subordinates, your colleagues and your superiors). The company is a whole, and the department you lead is a part of the whole, so it is necessary to contact with other departments and communication is essential. The purpose of communication is not who wins or loses, but to solve problems. The starting point of solving the problem is the interests of the company, and the interests of the department are subordinate to the interests of the company. Communication within the department is also very important. As a supervisor, you need to know, master, guide, assist and care about the problems in subordinates' work, their ideological trends and even their lives. On the contrary, for your supervisor, you should also take the initiative to report, and reporting is also a kind of communication.

Fourth, cultivate the ability of subordinates.

As a supervisor, training subordinates is a basic and important job. No matter how big the unit you lead is, remember that the unit you lead is a whole and use the strength of the team to solve problems. Many supervisors are reluctant to hand over some things to their subordinates for good reason. Give it to a subordinate and tell him that you may not understand what you say, you need to repeat it, and then check it. Instead of this, it is better to do it yourself quickly. But the point is, if this goes on, you will always have endless things to do, and subordinates will always do what you think can be done well. It is an important duty of the supervisor to let subordinates know, do and teach them to do things. The strength of a department is not the strength of the supervisor's ability, but the strength of the work of all subordinates. Sheep can lead a group of lions to easily defeat a group of sheep led by lions. As a supervisor, the important duty is to train subordinates into lions, not to turn themselves into lions.

Five, work judgment ability

The so-called work ability, personally, is essentially a kind of work judgment ability, which is very important for all working people. To cultivate a person's judgment ability, one must first have a straightforward mind, or a good moral quality, which is the basis of work judgment. For the right and wrong of the world, we can have a correct judgment and distinguish between right and wrong. Secondly, as a supervisor, you should have a clear judgment, or a decision about what to do, how to do it, and who will do it, big or small. In fact, the work judgment ability is the synthesis of the above four abilities, and the embodiment of the supervisor's ability is the embodiment of his work judgment ability.

Sixth, learning ability

Today's society is a learning society, and today's enterprises must also be learning enterprises, and each of us must also be the subject of learning. There are two kinds of learning, one is book learning and the other is practical learning, which should be carried out alternately. Only by continuous learning can we make better and faster progress and keep up with the development of society. When we step into the society, we should take the initiative to learn and regard learning as a habit and a normal life. Learning should be extensive, professional, management, business, life, leisure and all kinds of learning. The competition between people in the future is not your past ability, but your present ability. But the way you study now, and your study now is the basis of your future competition.

Seven. professional ethics

Dante has a saying: the defects of wisdom can be made up by morality, but the defects of morality cannot be made up by wisdom. For people at work, whether employees or supervisors, professional ethics are the first. It's like health, wealth, status and love are all important to a person, but health is "1" and everything else is "0". As long as "1" (health) exists, personal meaning can be infinite. Professional ethics is the "1" of working people. Only with good professional ethics can the above six abilities exist, and for a company, it is a qualified talent. Professional ethics is not the same as centripetal force to the enterprise, but as an employee and a supervisor. No matter whether the company is good or not, no matter whether the position is high or low, no matter whether the salary is high or low, being responsible for one's career is a basic accomplishment and the foundation of personal development. As long as you are in the company for one day, you should ring the bell well.

Personally, I think: the master leads the door, and practice depends on the individual. Everything, we must rely on ourselves to understand and turn everything into our own things.

Hotel Business Plan Template Model 4

I. Purpose and business model

New Life Hotel Investment Group is a company to be established, and its purpose is to create a brand-new catering culture based on the network. By providing brand-new services that are private, professional, personalized, differentiated and fashionable, we will take customer satisfaction as the guide and pursue fashion as the goal, carefully meet customer needs, obtain operating income and profits, and build a well-known brand.

Our company is in the initial stage, and its legal business form is limited by shares. In the initial stage, it will mainly focus on new and new consumer groups, bring them new catering methods in the network era, provide fast and personalized services, and allocate resources reasonably and effectively.

Second, our products and services:

At present, our company mainly provides four kinds of catering services:

Personal fast food business (booking online, specifying a specific time, and then delivering it to your door)

Traditional catering business (convenient and fast through online booking and self-service of desktop terminal system)

Family dining mode (sending the whole table home through online booking and content combination)

Group dining mode (online virtual banquets, such as weddings, are opened through online booking)

Third, market positioning.

We will focus on traditional hotel catering industry and non-traditional family catering industry. Market research shows that with the continuous growth of China's economy and the continuous improvement of people's living standards, more and more people tend to eat out or eat independently. As long as the economy continues to develop and the network culture is further impacted, there will be more and more consumer groups in this market, especially those who love trendy fashion.

Fourth, competition.

We will directly compete with all units in the catering industry. Because we have adopted a brand-new way of ordering and dining, we are all e-commerce companies and our business model is brand-new. We have two advantages in ordering food online and combining our own menus. One is the opportunity cost that can save customers' time, and the other is the reasonable arrangement of inventory system, which can effectively reduce costs, obtain maximum profits and truly achieve mutual benefit and win-win results. Through the construction of corporate culture and the promotion throughout the country, we will gradually form a strong brand effect among customers, so we have advantages.

Verb (abbreviation for verb) management

At the beginning, we implemented a flat organizational structure, reduced management levels, and implemented the general manager responsibility system, directly managing functional departments and information departments, with department managers in charge of specific functional departments.

Management talents: manage through authorization and program control, manage through strict control and flexible handling, lead the team through charm and effective communication, and be responsible for marketing, procurement, public relations, personnel, finance and other departments respectively.

U market development talents: the backbone to cope with market changes and competitors' challenges, and pay attention to the feasibility and implementation plan of market development and business expansion.

U Business-supporting talents: talents who can develop the whole network platform and design and maintain the management system, and professionals who can build the company management information system (mis).

The intransitive verb investment and finance.

Capital requirement: at the initial stage of its establishment, * * * needs 4.7 million yuan. Among them, venture capital is 4 million, short-term loan is 500,000, and Guangzhou low-interest venture fund is 200,000, including fixed assets investment 1 10,000 and working capital 1 10,000.

Capital structure: the registered capital of the company is 5 million, the venture capital is 4 million (80%), the franchised franchisee is 300,000 (6%), and the self-raised fund is 700,000 (65,438+04%).

Expand the sources of reinvestment funds: early profits, bank credit loans, commercial credit financing and financial leasing.

Hotel business plan template model essay 5

First, goal orientation

The formulation of marketing objectives is the key to marketing work in the coming year. In the new year's marketing work plan, the first thing to do is to set a target task for 20xx: to complete the income of rooms, conference rooms and catering 1 10,000 yuan (including the sales income of rooms and conference rooms 1 10,000 yuan and the sales income of catering 1 10,000 yuan) throughout the year, and strive to exceed the income of rooms, conference rooms and catering/kloc-0.

Second, do a good job in market research and promotion planning.

Often organize some relevant staff to collect information about tourism, hotels, hotels and their corresponding industries, grasp the dynamics of their management and reception services, and provide comprehensive, true and timely information for hotel marketing, so as to make marketing decisions and flexible dumping plans. Especially during holidays and hotel special sales tasks, we must do a good job in publicity and planning of various activities in advance.

Third, establish a market concept.

At present, our customer groups, especially high-end consumer groups, still have some potential to tap. In the future, we will adopt flexible and ingenious marketing strategies, increase dumping efforts, broaden sales channels and improve economic benefits. On the basis of the stability of old customers, we will increase the development of new customer groups at all levels and strive to make the existing tourism market bigger and stronger.

Fourth, work ideas:

1. Establish a hotel marketing public relations communication network, and actively publicize the preferential policies and implementation of pre-storing consumer cards and VIP cards in advance.

The target customer files are classified and filed according to the key customers who signed the bill, the customers who received the bill and the customers with development potential, and specifically record the customer's unit, contact person's name and address, annual consumption amount, discounts given to the unit, etc. And establish and maintain business contacts with important customers such as government agencies, enterprises and institutions, businessmen, celebrities and entrepreneurs. In order to consolidate old customers and develop new customers, apart from regular and irregular sales visits to customers, personalized services such as sending blessings and messages by phone are provided at the end of the year or on major holidays and customers' birthdays. This year, we plan to hold another large-scale customer reward liaison meeting at an appropriate time (especially the annual big customer reward reception) to strengthen emotional communication with customers and listen to their opinions.

2. Conference reception market:

1) Strengthen the ability to capture information and do a good job in maintaining and following up the old customer market, especially the designated institutions of provinces and cities such as the National People's Congress, the Chinese People's Political Consultative Conference, various departments, examination institutes, Datang, the Health Department and the Medical Association, as well as the surrounding university groups. This year, we should continue to maintain public relations efforts in this area, implement new public relations methods as appropriate, and cultivate all kinds of loyal groups.

2) Continue to increase the transformation of sales ideas and broaden sales channels and sales ideas. This year, we will continue to strengthen cooperation with exhibition companies, conference institutions and tourist conference reception centers, make full use of their conference reception platforms, especially for the national business conference market, strive for a large number of conference customers, go abroad, and expand the brand promotion of hotels from the province to every provincial capital city in China.

3) Intensify publicity and adhere to the traditional regular return visits in the province. Externally, on the one hand, we use email, on the other hand, we use modern network to make full use of the publicity platform of our hotel website, and we can also use other websites for targeted publicity, and we can also use email and QQ.

4) Warm reception, considerate service, improve service reception standards, and shape the hotel reception brand.

Reception groups, conferences, and customers should follow the service all the time, pay attention to the service image and gfd, be warm and thoughtful, and provide special and targeted services for all kinds of guests to meet their spiritual and material needs to the maximum extent. Make a questionnaire for conference activities, solicit customers' opinions, understand customers' needs, and adjust the marketing plan in time.

3. In the retail market:

For many years, the retail market has been the weak link of hotels. In previous years, different types of festival promotions were launched, which successfully attracted a certain number of consumers in a certain period of time. This key depends on the planning of the scheme and the control of information. This year, on the basis of previous years, we should actively do a good job, summarize more, plan early and publicize early, and strive to make the festival market bigger.

In addition, while sorting out the agreed customer information, we should increase the quality of its development, return visit and reception service to ensure that the VIP customer reception service program is improving day by day. Of course, there is a focus here on the consumer groups of high-tech enterprises in Lugu and the sub-district offices in Yuelu District. Although we have signed many agreements, our market share is not large. This year, we will focus on paying a return visit to customers, get feedback, strengthen services, and strive to gradually increase this market share.

4. Tourism team market:

This year, we will continue to visit key team customers in Zhangjiajie, and hold the annual cooperation meeting of major travel agencies of LAM Raymond Hotel in Zhangjiajie in 20xx, striving to achieve new heights and new leaps on the basis of previous years, make up for the off-season market of the meeting, improve the room occupancy rate and maximize hotel benefits.

Step 5 publicize

This year, we will redesign and package the hotel website and hotel conference brochures, especially the reconstruction of the website. On the one hand, it is necessary to refine the propaganda content, on the other hand, it is necessary to make characteristics, especially the propaganda of meetings and catering. It is necessary to strengthen the dynamic publicity of multimedia so that guests can understand the hotel information more intuitively and correctly. On the other hand, through Ctrip, E Long, Sunshine Holiday, China Airlines and other network companies; Let more guests know more about the hotel and stay in the hotel through the Internet. At the same time, you can also see your own advantages through the comments of guests on the internet and correct them in time.

6. Restaurant sales

This year, we will focus on checking the consumption of weddings, birthday banquets, meeting rooms, enterprises and institutions (especially the contracted units and universities, Lu Gu, district governments and subdistrict offices). ), vigorously promote the consumption of pre-deposits. In catering sales this year, we will continue to strengthen the training of employees' sales business, including ordering side dishes, customer development, outreach and customer visits. In particular, catering sales staff should also go out, take the initiative to follow up customers, pay a return visit to customers, explore customers, and strive to increase the box reservation rate to more than 50%.

Verb (abbreviation of verb) team building

There are six employees in the marketing department. After polishing, they have basically mastered the marketing operation. However, business skills and professionalism still need to be strengthened. Moreover, due to the lack of staff, heavy tasks and insufficient professional skills training. In order to ensure the smooth and efficient implementation of marketing this year, it is necessary to strengthen key work processes and key systems by striving to cultivate organizational execution, so as to better develop and save customers! At the same time, we should exaggerate the team spirit, cooperate with each other, help each other, and establish a positive work team.

Sixth, close cooperation and active reconciliation

We should cooperate closely when contacting other departments of the hotel. According to the needs of guests, actively contact and cooperate with other departments of the hotel to give full play to the overall marketing vitality of the hotel and create the best benefits.

At the same time, strengthen the relationship with relevant publicity media and other units, make full use of various advertising situations to recommend hotels, publicize hotels, strive to improve the reputation of hotels, and strive for the support and cooperation of these public units for hotel work.