There are two main reasons. First, in terms of technical conditions, with the development of 4G networks, video technology has matured, and 5G will provide more room for imagination in the near future.

User traffic costs have gradually decreased to an acceptable level, providing a basic guarantee for the nationwide live broadcast of goods.

iiMedia Research’s report shows that about 25% of live e-commerce users watch live broadcasts every day to bring goods, and about 46% of users watch e-commerce live broadcasts every week.

Secondly, under the special circumstances of this year, the trend of transforming offline business into online business has been accelerated. The business hours of major offline markets and stalls have been shortened and the traffic has been strictly limited. The market that was forced to slow down has found new opportunities online through live broadcasting.

Traffic increment.

" Nan Ya, founder of Goumei, a live streaming e-commerce service organization, previously said. The major Internet companies are rushing to join the game. The deeper reason is that they are interested in the "conversion rate" and "traffic" of live streaming.