1, JD.COM Big Data Platform processes not only structured data, but also unstructured data, such as pictures, videos and texts. The traditional data warehouse model mainly deals with structured data.

2.JD.COM Big Data Platform adopts Hadoop-based distributed computing architecture, which can handle massive multi-source heterogeneous data and support real-time access, complex event processing and machine learning. However, the traditional data warehouse model can only handle a small amount of structured data, and the processing speed is slow.