Zhenweisi clothing
Jeanswest was founded in Australia on 1972. Jeanswest, which became an instant hit in Shanghai 1993, now has more than 700 chain stores and franchisees in China. This casual wear manufacturing enterprise, headquartered in Huizhou, achieved a turnover of 65.438+0.4 billion yuan in 2002 and became a veritable "crocodile" in China's casual wear industry.
Jeanswest Garment Co., Ltd. is a subsidiary of Hong Kong Rising Sun Group, one of the largest garment manufacturers and exporters in Asia. It opened its first Jeanswest store in Shanghai on May 1993, and has been expanding for many years since then. Up to now, it has opened more than 900 stores in more than 20 provinces and cities in China, and has the largest casual clothing retail network in China. Today, Jeanswest has firmly occupied the leading position of casual wear in China.
From 65438 to 0980, Sunrise did business with Jeanswest Australia. Sunrise is a manufacturer that sells to customers through local importers. Jeanswest Australia is one of the customers.
1990 "rising sun" cooperated with local importers to acquire the Australian clothing retailer "Jeanswest". After several years' efforts, the distribution area has been extended to New Zealand, with more than 65,438+090 outlets and more than 65,438+0,000 employees, making it the second largest casual clothing chain in Australia.
1 99365438+1October1,Sunrise established Jeanswest International (HK) Co., Ltd. and began to enter the retail market in China. At that time, the domestic leisure clothing market had great potential, and the development of "International Jeanswest" was relatively slow, which could only meet about 60% of the target market and could not reach the expected goal. Therefore, "Rising Sun" subdivided the domestic leisure clothing market according to the differences of domestic regions, climate and living habits, and established Daikin Investment Co., Ltd. in the second half of 1994, which expanded the coverage of Jeanswest.
With the valuable retail experience and strong design ability accumulated by Sunrise chain stores in Australia, the United States and Canada for many years, as well as the design experience of many brands and various products, it can also meet the needs and consumption of domestic clothing consumers. Provide quality services and products for domestic consumers!
Enthusiasm for public welfare and giving back to society is the embodiment of Jeanswest's corporate culture. At present, Jeanswest has donated 8 Hope Primary Schools named after Jeanswest in poverty-stricken areas of China. At the same time, Jeanswest donated two million yuan to build a Jeanswest Hope Primary School in each of the ten provinces that passed through the Long March. Through a series of activities such as Jeanswest Cup Casual Wear Design Competition, Jeanswest China Model Competition 2004 and National Extreme Sports Master Competition, it provides a platform for young people to show their potential, communicate with each other and learn from their experiences. The brand concept with social value as the core has deeply touched every Jeanswest customer. "Jeanswest" is a healthy and progressive clothing brand and a positive and optimistic attitude towards life.
In the summer vacation of 2007, Jeanswest launched the activity of "helping thousands of students to go to college with love stations", embarked on the road of work-study program, solved the worries of poor students, and built a bridge of hope for poor students!
■ Among many similar clothing brands, Jeanswest stands out with the image of "value for money" and occupies the leading position in domestic casual wear. In order to maintain and strengthen the brand image, Jeanswest has improved its service level from the aspects of sanitary environment, store layout, commodity display, patient smile service, perfect after-sales service, recruitment and selection of sales staff, work training and guidance.
■ Being enthusiastic about public welfare and giving back to the society is the embodiment of Jeanswest's corporate culture. At present, there are 20 Hope Primary Schools named after Jeanswest in poverty-stricken areas in China. In the "Long March Student Donation Campaign", Jeanswest donated 2,654.38+million yuan to build a "Jeanswest Hope Primary School" in each of the ten provinces that passed along the Long March. Recently, it also spent 9 million yuan to set up the Jeanswest Scholarship with the Hope Project, contributing to the development of national education. And through a series of activities such as "China Jeanswest Cup Casual Wear Design Competition" and "Jeanswest All-around Rookie", it provides a platform for young people to show their potential, communicate with each other and learn from their experiences. The brand concept with social value as the core has deeply touched every Jeanswest customer.
■ "Jeanswest" is a healthy and progressive clothing brand and a positive and optimistic attitude towards life.
Brand honor
■ Jeanswest Clothing Co., Ltd., a subsidiary of Jeanswest, obtained the ISO9002 quality management system certification of 1998 in May, becoming the first company in China retail clothing industry to obtain the certificate.
■ Jeanswest's main supplier, Lijia Industrial Co., Ltd., obtained the ISO9002 quality management system certification in July, 1995.
■ Daikin Garment Factory (Huizhou) Co., Ltd., the main manufacturer of Jeanswest pants, obtained the ISO9002 quality management system certification in April 2005 1994, and obtained the China import and export commodity exemption certificate for four consecutive times in September 2005 1996, becoming the first enterprise in the clothing industry to receive this honor.
■ The main producers of Jeanswest sweaters, Taizhou Juebai Garment Co., Ltd., Hebei Jida Garment Co., Ltd., Nanjing Jiangda Garment Co., Ltd. and Hubei Changjin Garment Co., Ltd. have also obtained ISO900 1 quality management system certification.
In August, 2006, Jeanswest casual wear won the title of "2006 Leading Brand in China Clothing Industry".
In September 2006, Jeanswest and China Youth Development Foundation won the Best Partner Award in the first social welfare demonstration project.
From June 5438 to 10, 2006, Jeanswest brand was awarded the 2006 "Most Popular Brand Award" by the Women's Professional Committee of China Garment Association.
From June 5, 2006 to 10, Mr. Yang Xun, Chairman of Jeanswest International (Hong Kong) Co., Ltd., was awarded the honorary title of "100 Journalists".
In April 2007, Jeanswest brand casual wear won the "Pioneer Brand Award of Casual Wear in China Pioneer Brand List in 2006".
In July 2007, Mr. Yang Xun, Chairman of Jeanswest International (Hong Kong) Co., Ltd., won the honor of "Top Ten Meritorious Entrepreneurs".
From June 5, 2007 to 10, Jeanswest casual wear won the "Most Fashion Influential Clothing Brand Award" in China in 2007.
On June 5438+ 10, 2008, Jeanswest casual wear won the "China Most Competitive Brand Award for Casual Wear".
In March, 2008, Jeanswest won the "Top Ten Marketing News Events in China Clothing Industry in 2007" Award for activating the Hope Project.
In March 2008, Jeanswest was nominated as "the most caring foreign-funded enterprise in the 2007 China Charity Award".