Crowdfunding is the collective power of people and their money brought together through an Internet network to invest in and support campaigns initiated by others or organizations.

"Crowdfunding" emerged in 2011. With the rapid development of Internet finance, the scale of financing is in good shape.

Since the launch of China’s first crowdfunding platform, Roll Call Time, various crowdfunding platforms have emerged in large numbers.

In 2014, the development of crowdfunding in my country was on the right track, and it was called the “First Year of Crowdfunding in China”.

Regarding the current pattern of crowdfunding platforms in China, JD Crowdfunding, Taobao Crowdfunding, and Suning Crowdfunding occupy a large proportion of my country’s reward-based crowdfunding market.

Among them, Jingdong Crowdfunding came to the top of the list, followed by Taobao Crowdfunding and Suning Crowdfunding.

In July 2014, JD Financial Group made another new attempt in the field of Internet finance and launched a crowdfunding platform.

As of the end of 2015, JD.com’s cumulative crowdfunding amount has reached 700 million yuan. JD.com divides equity financing projects into venture capital version and consumer version.

JD.com’s innovative model lies in following investment funds, light leading investments and investment targets.

According to data collected in November 2015, the number of smart hardware projects and their financing amounts are the most prominent in JD.com crowdfunding. Among them, the number of projects is 1,299, and the financing amount is approximately RMB 800 million, which approximately accounts for the total financing amount of JD.com crowdfunding during the same period.

76%.

This is not conducive to the development of comprehensive crowdfunding platforms, limiting JD’s crowdfunding to products related to smart hardware, and is subject to the development of domestic innovation capabilities for smart hardware, losing crowdfunding participants for other projects.

Judging from the 99% project success rate of JD Crowdfunding, JD Crowdfunding’s approach has deviated from the essence of crowdfunding. To a certain extent, it is just doing e-commerce from a different angle.

Even on Kickstarter, the world's largest crowdfunding website, its project success rate has only remained between 40% and 46% in the past five years.

Compared with domestic crowdfunding platforms, foreign crowdfunding platforms pay more attention to users' sense of participation, rather than putting products under the cloak of crowdfunding to sell them better.