1989, when the brand era of China clothing industry came, Zheng Yonggang, the founder of Shanshan brand, issued the oath of "building the first brand of China suits" and took the lead in implementing the brand development strategy. 1990 put forward the concept of intangible assets management, and 1992 built the largest and most complete marketing system in China at that time. 1994 invested heavily in building a corporate identity system (CIS), 1996 became the first listed company in China's clothing industry, 1998 built a world-class clothing production base, 1999 carried out franchise reform according to the best international marketing model ... Shanshan brand grew from scratch and quickly became the favorite of consumers in China.

Since 1996, Shanshan Group has implemented the strategy of "multi-brand and internationalization". Through cooperation with international first-class companies and institutions such as Itochu in Japan, Dadong Textile, Pharao in Italy, Haute Couture Association in France, Christine Lacqua, Dupont in the United States, Callaway, etc., it has satisfied consumers at different levels with brand clothes with different styles and positioning. At present, Shanshan Group owns brands such as Shanshan, Fahanshi Men's Wear, Kyle azali, Wanxingwei, Lekeke, Shashi, Ginos, Fasdisha, Fahanshi Women's Wear, Fiho Women's Wear, Kasha Dia, Philae, Van Gogh, Italian Dannu Leisure, Barzen, Little Shanshan Children's Wear, Machiburg, Meschilai, Rose David, etc., and its stores are near.

1At the beginning of 999, the headquarters of Shanshan Group was moved from Ningbo to Pudong, Shanghai. After five years of operation and adjustment, a modern and international group management mode with investment holding operation as the main body has been formed. Relying on the functional advantages of talents, information and market in Shanghai, we will complete the reform of multi-brand and international business model of clothing industry. By reaching capital operation cooperation agreements with authoritative banks, non-bank financial institutions and IMF at home and abroad, we will establish a capital operation strategic partnership consortium with securities companies, large enterprises and professional companies with operational strength. Through cooperation with national scientific research institutions and universities, an investment management company with venture capital function will be established, and a mechanism for selection, cultivation, high-tech industrialization and enterprise venture capital will be established. Relying on China's leading position as an economic, trade, financial and shipping center, taking advantage of advantageous projects, adopting the methods of trusteeship, acquisition, merger, investment holding and equity participation, revitalizing other social assets, reorganizing enterprises outside the system, completing the pattern of high-tech industries in South China, Northeast China and the central and western regions, and relying on the advantages of high-tech and high-growth enterprises and talents to enter the domestic and foreign capital markets, opening up a fast lane of multi-channel financing. Breakthroughs have been made in the fields of high technology and capital operation.

In 2004, a new pattern of Shanshan enterprise development was formed, and Shanshan "turned into a butterfly", which officially opened the strong momentum of diversified development of clothing, technology and investment, and a diversified "Shanshan enterprise" with professional characteristics was born.