There are two reasons. First, Li Xiang's car-building experience and Li Shufu are simply uncles and nephews, and there is no comparability. Secondly, the configuration of Krypton 00 1 has turned the ideal L9 seconds into slag.
Although all the above is a joke, it also illustrates an objective fact that the driving force of krypton 00 1 in the passenger car market is far greater than that of new power vehicles. Especially 2023 krypton 00 1, let me see what is a real new power product.
0 1 is equivalent to an unequal upgrade, and 00 1 needs to brush the ceiling of the industry again.
The free upgrade of this product is full of sincerity, and the official interpretation is "plus 80,000".
Among them, WE, me, and YOU models display an ultra-blue appearance worth 6,000 yuan for free upgrade, WE models enjoy a free option fund of 20,000 yuan for a limited time, ME models are high-performance air suspension suits worth 28,000 yuan for free upgrade, and YOU models are Z-Sport advanced suits worth 35,000 yuan and lifetime free charging rights worth12,000 yuan for free upgrade.
In order to enable everyone to start with a higher-performance krypton 00 1 at a loWEr cost, we, ME and YOU can also enjoy a zero-interest and low-interest car purchase subsidy worth 33,000 yuan.
These are all new rights and interests opened after March 16. For users, this upgrade is attractive, and they can choose products with better comprehensive performance under the same budget.
When other enterprises are cutting prices, Krypton Space 00 1 still chooses to advance its product upgrade plan calmly, ensuring the promotion of brand value and the establishment of product belief without overdrawing brand value and profit.
This upgrade is based on a significant reduction in the procurement cost of batteries and chips, which is completely different from Tesla's cost reduction. It is extremely difficult to allow old car owners to suffer such injuries. By consolidating product strength, improving user experience and keeping the price system unchanged, it is the guarantee for new and old users.
The industry is equipped with ceilings, and there are no rivals within 5 million.
I made fun of an insider and said that the configuration of krypton 00 1 can kill 1 10,000 D-class administrative vehicles. His reply to me was "You are too conservative, and the configuration of Tim Yue, Range Rover and Tian Xi is not as high as it".
I used to think that electrification transformation is the cut-in of electrification and intelligence. The arrival of krypton 00 1 has brought me another feeling, that is, the configuration that once seemed to have a strong sense of boundary has become ubiquitous in the path of electrification.
For example, panoramic roofs, electric doors and air suspension, which are only available in top luxury cars, can now be seen in 300,000 China brands.
For example, in terms of electrification configuration, the L2 automatic driver assistance system has long been the standard of the Krypton brand. On krypton 00 1, there are software and hardware systems that can be upgraded completely through OTA, and it can also keep the intelligent system in the first competitive position at all times. A richer configuration will definitely give users a better travel experience, which is also the core reason why we must do electrification.
These are competitive advantages no matter how expensive the fuel car is. After all, only rich, stable and reliable configurations can give users a better experience. On the one hand, these fresh modes of travel are for technological breakthroughs and to reverse the despicable situation that has been suppressed by foreign brands for a long time; On the other hand, they are trying to quickly promote the consumption culture of passenger cars and truly practice Li Shufu's sentence "China people can afford to drive a car".
Traditional enterprises, new forces and a sense of security are in the bones.
In a sense, the mission of the new forces has been completed.
Wei Lai, Tucki and Ideality have injected Internet thinking into the traditional car-making culture and brought great changes. However, building a car must be a traditional industry, and industries that are strongly related to the travel safety and economic attributes of each user must draw a clear line with Internet companies.
It can absorb the excellent thinking of the Internet, but the manufacturing industry itself cannot be capitalized.
All the new forces have problems. Because of the shortage of funds and weak technology, it is impossible to guarantee the long-term interests of users in the long run. Too many enterprises have gained a wave of market failures. After all, a company that went bankrupt in the China market never had to pay extra responsibility.
The earliest magic speed and specific speed, and later Huatai, Guanzhi and Sad Reminder were finally left to the market and users.
The new force in China should be a new brand that successfully transforms traditional enterprises. For example, enterprises like Krypton, based on Geely Holding's strong manufacturing, design and sales capabilities, actively learn the thinking of internet car-making, and dig out an independent development path after absorbing Weilai mode, ideal style and Tucki innovation.
It can not only ensure the reliability and safety of basic products, but also independently and stably ensure after-sales service, giving users a sense of security from beginning to end.
So we can see that Krypton has been stabilizing the market and taking care of the value of users in the past. Whether it is the continuous promotion of high-quality OTA upgrade, the free replacement of 8 155 chip, the comprehensive upgrade of new product configuration and the stability of product pricing, it is to better protect users.
Because in Krypton's eyes, there is no short-term success, only long-term interests. Falling in love with users is the style of this enterprise, which is also the core key to listing for just over a year and sales of almost 654.38+10,000.
This upgrade will inevitably strengthen the core competitiveness of Krypton 00 1 in the market again, with richer configuration and more mainstream experience, which will bring a better sense of security in the turbulent market.
This article comes from the author Hao, and the copyright belongs to the author. Please contact the author in any form. The content only represents the author's point of view and has nothing to do with the car reform.