Basically establish a sports industry system with reasonable layout, complete functions and complete categories. Sports products and services will be more abundant, the market mechanism will continue to improve, consumer demand will become stronger, and the role of driving other industries will be significantly enhanced. The total scale of the sports industry will exceed 5 trillion yuan.

Become an important force in promoting sustainable economic and social development.

Vigorously attract social investment.

Encourage social capital to enter the sports industry, build sports facilities, develop sports products, and provide sports services.

Further expand investment and financing channels in the sports industry, support qualified sports products, services and other companies to go public, support qualified companies to issue corporate bonds, corporate bonds, short-term financing bonds, medium-term notes, small and medium-sized enterprise collective notes and small and medium-sized enterprise private placement bonds and other non-profit

Financial corporate debt financing tools.

All types of financial institutions are encouraged to actively develop new products, explore new businesses, and increase credit varieties suitable for small, medium and micro sports enterprises on the basis of controllable risks and sustainable business.

Support the expansion of opening up to the outside world and encourage overseas capital to invest in the sports industry.

Promote and use various models such as government and social capital cooperation to attract social capital to participate in the development of the sports industry.

The government guides the establishment of sports industry investment funds funded by social capital.

Where conditions permit, special funds for sports development can be set up to provide project subsidies, loan discounts and rewards to qualified enterprises and social organizations.

Encourage insurance companies to launch diversified insurance products around needs such as fitness and leisure, competition performances, venue services, and outdoor sports.