20 12, Beijing charm power education consulting co., ltd., the emotional subject of deer, was established.
On 20 15, Wu Jiamin founded the deer emotion.
In May, 20 17, Deer Emotion officially settled in Wuhan, and obtained the government guidance fund.
On 20 17, 1 1, Deer Emotion announced that it had invested 5 million yuan to set up the "Deer Public Welfare Fund" to provide the most professional rescue service for users seeking help free of charge.
On 20 18, Jing' an Spiritual Care Foundation formed an emotional alliance with Xiao Lu, and the two sides will work together to improve the coverage of the "Life Hotline".
From 2065438 to July 2008, Luqing entered the list of unicorns in China.
2065438+September 2008, Deer Emotion announced the official launch of the "Entrepreneurship Empowerment Plan".
Investment fund raising
On October 20 1 1 16 10, Lu Xiao Emotion obtained the second round of financing led by well-known investors Cao Guoxiong and Wu Xiaobo.
From 2065438 to February 2007, Deer invested in the Fire Game Studio, focusing on H5 game development.
From 2065438 to May 2007, Deer invested in Cheng Yi Radio, the value-added service team of Internet radio with the largest number of users in China.
2065438+June 2007, Lu Xiao Emotionally acquired the shares of the guiding fund invested by Wuhan Science and Technology Investment Company.
As of September, 20 18, Lu Xiao Emotion has received five rounds of accumulated investment of several hundred million yuan from seven first-line investment institutions, including lithography capital, Zhiyi capital, GGV, Puzzle Venture Capital, Daodao Fund, Xijin Capital and Zhenshun Fund.
Brand story
"Little deer" comes from a kind of "little deer bumping" when men and women are in love. When designing the LOGO, the brand symbolizes it as an orange and white cartoon deer image, hoping to convey this vivid emotion to people who love each other every day as their first love.