Guohua Life Insurance Co., Ltd. was established in November 2007 and is headquartered in Shanghai. It is a national, joint-stock professional life insurance company approved by the China Insurance Regulatory Commission. Since its establishment, Guohua Life has always adhered to the scientific outlook on development, scientifically grasped the laws of life insurance operations, operated in compliance with regulations, developed steadily, and explored a healthy development path that is consistent with its own characteristics. Guohua Life adheres to its four core values ??of trust, responsibility, leanness, and value, with the mission of providing every family with security and happiness, and is committed to becoming the insurance company that can best create value for customers, employees, shareholders, and society.

After steady and continuous accumulation and development, Guohua Life has achieved an industry-wide premium level above average despite a small number of institutions. At present, the company has opened 18 provincial branches in Beijing, Shandong, Zhejiang, Henan, Guangdong, Shanghai, Hebei, Jiangsu, Tianjin, Hubei, Liaoning, Chongqing, Sichuan, Shanxi, Hunan, Qingdao, Anhui, and Shenzhen. In Shanghai , Guangzhou established a nationwide telephone sales center and customer contact center.

In December 2012, Guohua E-commerce achieved an impressive performance of "over 100 million in three days" with its revolutionary universal insurance product on Taobao's Juhuasuan platform, creating the first "single group breakthrough" in the history of China's e-commerce. billion" record. The "Double 11" in 2013 created a sales myth of over 100 million in 9 minutes and 34 seconds. The Tmall flagship store sold 526 million on the same day. In just over a year, Guohua e-commerce sales have reached close to 2 billion. Guohua Life's innovations and breakthroughs in the field of e-commerce have made purchasing insurance an autonomous behavior for customers, greatly improved the image of the insurance industry, popularized the concept of insurance, and promoted the transformation of the development model of the entire insurance industry. Fu Yongjin, President of Guohua Life Insurance, was therefore elected as the “2013 Internet Finance Person of the Year”.

In 2013, Guohua Life won the "Most Innovative Insurance Company of 2013" award from Hexun.com, the "Best Chinese-funded Life Insurance Company" award from the financial sector, and the Green Internet Business of the World: The Most Innovative Insurance Company of the Year. Growth company, "The Most Innovative Insurance Company in 2013" by Oriental Morning Post, "Golden Cicada Award - The Most Innovative Internet Insurance Product in 2013" by China Times.

In 2014, Guohua Life joined hands with Alibaba Digital Entertainment to launch "Entertainment Treasure". Netizens can invest in film and television works by investing 100 yuan. While enjoying the benefits of insurance products, they also have the opportunity to receive visits from crews and meet celebrities. A series of entertainment rights will be waiting for you. Once "Yuyubao" was launched, nearly 100,000 people purchased it, creating a new model of Internet finance. Huarui Insurance Sales, a subsidiary of Guohua Life Insurance Company, has obtained the qualification for securities investment fund sales business, becoming the first insurance intermediary company in the industry to obtain such qualification. Guohua Life's annuity products have been launched on the Shanghai Oriental Shopping Channel. This is the first time that long-term protection annuity products have been sold on the TV shopping channel. It uses various rich expression methods of TV to comprehensively display complex long-term protection products, allowing them to Customers can understand annuity products more intuitively and clearly, and actively purchase them to avoid misleading sales and spread the concept of insurance among China's vast TV audience.

As a rapidly growing life insurance company, Guohua Life has always been committed to social welfare undertakings. From 2008 to 2010, the company made many donations to support earthquake-stricken areas such as Yushu in Qinghai and Wenchuan in Sichuan; in 2010, it established the Guohua Love Support Fund in Henan. The company strongly supports sports public welfare undertakings. In 2010, it sponsored the 13th Hubei Province Sports Games. In 2011, it sponsored the Shanghai Women's Volleyball Team and launched the "Freedom·Human" charity plan. In addition, the company has also been involved in educational public welfare undertakings. In August 2011, it donated one million yuan to establish the "Wu Yuhua Scholarship and Scholarship Fund" of Tianjin University. In December of the same year, it donated 100,000 yuan at the Centennial Love Charity Dinner. In June 2012, the National China Life fully sponsored the "Snowy Childhood" charity education volunteer insurance; in May 2013, China Life sponsored the Shanghai delegation of the 12th National Games with 2 million yuan to support and encourage the athletes of the Shanghai delegation to Another great achievement was achieved in the Games. In December 2013, Guohua Life donated electronic classrooms, sports equipment, desks and chairs to Ya'an Lianjiang Township Central Primary School, sending Guohua's care and help to children in the disaster area.

In July 2014, Guohua Life officially joined the "Library Project" to open the door to knowledge for children in rural areas, community centers and orphanages, and help children and their families create a happy future together!