Teacher He Jian's main research fields are service brand, brand management and brand marketing, customer relationship management, business ethics and corporate social responsibility. He has published more than 20 academic papers in Chinese core journals and international conferences such as Managing the World, Nankai Business Review, Economic Management (New Management) and Economic Trends. He presided over the Ministry of Education 1 Humanities and Social Sciences Project, mainly participated in 2 national natural science funds, and presided over many research projects such as China Postdoctoral Science Fund, Jiangsu Soft Science Fund and Jiangsu Postdoctoral Science Fund. Teach MBA, seminars and undergraduate courses, such as customer relationship management, brand management, marketing, management, management communication, organizational behavior and modern advertising.

I have been engaged in management training and consulting in customer relationship management, marketing, brand management, effective communication, time management, target management and performance appraisal for enterprises and institutions, such as Ford Motor Company, Pepsi-Cola Company, Ruxin China Company, Hongtu Sanpower Company, Putian Communication Company, Nanjing Waterway Company and China Bank.