First of all, Zenglibao's business model was first proposed by Tian Hong Fund, which is in line with the direction of Internet finance and the interests of all parties.

Second, Tian Hong Fund's product ability and fixed income investment management ability, as well as its understanding of Internet business are recognized;

Third, the transaction process of Zenglibao products conforms to the interests and experiences of Alipay users, and the cooperation between the two parties is highly compatible. After the establishment of Zenglibao, we will continue to conduct in-depth research, thinking and communication, constantly improve our product innovation capabilities, and continuously deepen cooperation with various platforms of Alibaba Group.